The value of the original content in the promotion of the site can not be overestimated, given that the search engines when indexing and ranking of resources, above all, take account of its uniqueness. It is therefore necessary to know the answers to these questions:
- Where to find unique content (where to find the sources of the literate and the rewriting of copyright);
- What content is undesirable for the content of the site (and the threatened use);
- How to observe the unique content and not be accused of plagiarism;
- How to detect cases of unauthorized copying of the information and deal with them.
The value of the original content to promote the site
Every website owner wants to attract attention to their share of the target audience, indexing and speed up its push into the top search engines. One of the tools for achieving these goals is seo-copywriting - writing unique and optimized content for search engines.
Good content - one of the most effective methods to promote the resource. Ideally, it combines on the one hand, advertising methods to attract the largest possible number of interested visitors, but on the other hand, according to the rules of optimization of texts in search engines. Since the search engines and people value the page to completely different criteria, it is important to strike a balance between the desire to please both machines, and real readers.
Recently, search engines (for example, Google) with indexing and ranking of the site take into account such criteria as the value of information for users, and apply penalties to those resources, the content does not meet the conditions of originality and readability.
Here are sites that will inevitably fall in the ban:- With meaningless text (auto-generated set of keywords)
- With the invisible / visible text or a bad link,
The value of the original content to promote the site
Every website owner wants to attract attention to their share of the target audience, indexing and speed up its push into the top search engines. One of the tools for achieving these goals is seo-copywriting - writing unique and optimized content for search engines.
Good content - one of the most effective methods to promote the resource. Ideally, it combines on the one hand, advertising methods to attract the largest possible number of interested visitors, but on the other hand, according to the rules of optimization of texts in search engines. Since the search engines and people value the page to completely different criteria, it is important to strike a balance between the desire to please both machines, and real readers.
Recently, search engines (for example, Google) with indexing and ranking of the site take into account such criteria as the value of information for users, and apply penalties to those resources, the content does not meet the conditions of originality and readability.
Here are sites that will inevitably fall in the ban:- With meaningless text (auto-generated set of keywords)
- With the invisible / visible text or a bad link,
- With two different texts, one of which is written for readers, and the second
- for the search engines,
- With an excess of an additional, unnecessary information (from which it is difficult to isolate the main content of the site)
- With lyrics that are not original (copy (borrowed) from other resources without active link to the source).
On the last point - a little more. Today, more and more original content affects the calculation of the position of the site in the search top, as Yandex holds the fight against plagiarism, borrowing and stealing texts actively. On the "at fault" resources impose a filter, resulting in a full stop to do with search engine traffic.
How to avoid accusations of plagiarism
A serious problem for those authors who post their materials on the Internet, is a violation of the law of authorship and intellectual property. In this case strange claim to their intellectual property is easy to trace: the search string is entered, any motion of the text (in quotes), then study the results. Often revealed several identical articles in different resources, signed the names of different authors. Particularly distasteful to the fact that the search engines, trying to give users the best possible results, do not take the top (or do not show in the main issue), the sites whose content is a duplicate. And even if the source text - it is yours, not the fact that it falls into the issue, because the system is unable to determine the author's material, just give a link to the most prestigious / popular resource.
Plagiarism can also include articles that are not directly copy the words and expressions available in the original, but are the same idea of the author and the compositional structure of the material does not contain any of their original ideas. In other words, plagiarism - is paraphrasing someone else's text, which is much harder to track than a simple duplication of material (often this can be done only by chance, stumbled upon an article online, or search by keywords.)
In order for you to be accused of plagiarism, you should observe a few rules for filling the site content:
1. It is best to accusations of plagiarism are protected by the owners of those sites for which written your own, original content customized. Of course, the more popular themes site, the more difficult to say anything new and unusual for a certain topic. However, when writing the text "from scratch" (without orientation to already existing sources) is less dangerous to use the already bored, clichéd words and phrases when expressing his thoughts.
2. Plays an important role diversity. If possible, be given an order to write the material to several authors. This facilitates a more complete coverage of the issue from different points of view and getting the content differs stylistic diversity.
3. If there is a need for a material at a very popular topic on which, for example, there are only a couple of reputable sources, and the Internet is already a lot of articles based on them, you need to work very carefully to the word. Match the synonyms, paraphrasing sentences, the absence of loops on accepted forms of expression on the subject - the key to success.
On the last point - a little more. Today, more and more original content affects the calculation of the position of the site in the search top, as Yandex holds the fight against plagiarism, borrowing and stealing texts actively. On the "at fault" resources impose a filter, resulting in a full stop to do with search engine traffic.
How to avoid accusations of plagiarism
A serious problem for those authors who post their materials on the Internet, is a violation of the law of authorship and intellectual property. In this case strange claim to their intellectual property is easy to trace: the search string is entered, any motion of the text (in quotes), then study the results. Often revealed several identical articles in different resources, signed the names of different authors. Particularly distasteful to the fact that the search engines, trying to give users the best possible results, do not take the top (or do not show in the main issue), the sites whose content is a duplicate. And even if the source text - it is yours, not the fact that it falls into the issue, because the system is unable to determine the author's material, just give a link to the most prestigious / popular resource.
Plagiarism can also include articles that are not directly copy the words and expressions available in the original, but are the same idea of the author and the compositional structure of the material does not contain any of their original ideas. In other words, plagiarism - is paraphrasing someone else's text, which is much harder to track than a simple duplication of material (often this can be done only by chance, stumbled upon an article online, or search by keywords.)
In order for you to be accused of plagiarism, you should observe a few rules for filling the site content:
1. It is best to accusations of plagiarism are protected by the owners of those sites for which written your own, original content customized. Of course, the more popular themes site, the more difficult to say anything new and unusual for a certain topic. However, when writing the text "from scratch" (without orientation to already existing sources) is less dangerous to use the already bored, clichéd words and phrases when expressing his thoughts.
2. Plays an important role diversity. If possible, be given an order to write the material to several authors. This facilitates a more complete coverage of the issue from different points of view and getting the content differs stylistic diversity.
3. If there is a need for a material at a very popular topic on which, for example, there are only a couple of reputable sources, and the Internet is already a lot of articles based on them, you need to work very carefully to the word. Match the synonyms, paraphrasing sentences, the absence of loops on accepted forms of expression on the subject - the key to success.
4. Use your own composition. Do not go in the wake of existing schemes, make a plan for submission of material to be adequate for this structure and features of your site. The original sequence of presentation of ideas is no less important than the lack of stamps in the lexicon.
Five. Check the text for your site with special tools. First, even if the article was written independently without reliance on existing sources, it may come across repetitions of expressions and phrases. Second, testing is a must if you gave an order for an outsider to write the material to the author.
Services to detect plagiarism
In runet there are several programs to check the text content of originality (which is especially useful for sites where there is a problem of analyzing large volumes of material every day, such as news portals).
The most well-known system - Copyscape.com, has been operating for many years. Works with pages that are indexed in Google. There are paid and free versions, which differ significantly from each other in features (in free them much less).
There are other programs that apply to exchanges of copywriting to check articles written by registered authors.
Sources of the original text content: where to find the material and to whom to entrust the writing of articles?
We first define what is included in the understanding of the phrase "text content". It is, first of all, articles, and news, comment and share visitors' questions (and answers moderator), Directories and description of goods / services, posts on the forum and guest book.
Self-writing content is the most reliable way to fill the site, as well as cheap. However, it requires skill: the availability of competent and coherent writing, sense of style and original thinking / imagination, knowledge of topics (subject). Also, writing articles takes a lot of time. This way of creating good content for blogs and small personal sites.
To save time, and in order to compensate for the lack of imagination, enough to create their own texts, you can choose to rewriting existing articles. However, according to the above problem of plagiarism must be very careful approach to working with the material:
- First, you should not rely on one source, but on some (bigger is better). In this case, the problem will be covered as widely as possible, and the danger to a one-sided and dubious opinion of the only true come to naught.- Secondly, to specify the correct links to similar topics to the issue of disclosure (for example, write that in the preparation of the material following sources were used).- Thirdly, it is helpful to use a variety of reference resources (such as Wikipedia, special dictionaries, archives, mass media).- Fourth, important sources of authority for which you lean: the information, confirmed by references to official sources (eg, GOST, scientific works and laws).
Another way to support themselves on their own original content - translated articles from foreign language sites (which is much more efficient than rewriting, in terms of uniqueness / originality of materials).
Articles, news and description of goods can also be ordered from copywriters:- Writing text content can be immediately included in the requirements specification stage of the site (to a company involved in the development of the resource provided and its content).
- The variety of freelancing services (remote operation), copywriting markets where you can place your order and for him to choose music.
- You can buy ready-made original articles and materials that are suitable to you on the subject, on the stock exchanges of purchase and sale of content. Usually the texts they are divided into thematic categories, they were written announcement (or you can read the introduction), a description of specified articles and issues covered in it, and the price (per thousand characters, and for the material as a whole). At these resources could be found as the copyright, and rewrite (usually twice as cheaper).
To fill the forums, guest books, of course, logical product of the text content by the visitors. The degree of originality of the material is actually 100% and does not require checking for uniqueness.
How to prevent unauthorized copying of your texts?
Text content (news - sure, and ideally - and the article) should be updated regularly. Those who want to place your articles on your website, copy the material does not offer full and in abbreviated form or in the form of the announcement (with link to the original). Also the full texts of articles are encouraged to publish in RSS-feed.
Technical advice to deal with unauthorized copying of material:
- To put a ban on text selection (and copy) (use attributes ONSELECTSTART = "return false", ONCOPY = "return false");- To put a ban on a context menu when viewing a page (ONCONTEXTMENU = "return false");- Disable the ability to view the page source for visitors to the site;- Enter into the page code when trying to copy the text to make it impossible to further the work of a visitor to your site (for a similar protection should be prevented).
In addition, there are many services that, for a fee are ready to confirm your copyrights. Then, like a third-party resources to perform at your side in the event of a dispute with the definition of primary source and copyright.
Plagiarism and unauthorized copying of materials (copyright infringement) - is a serious problem as you'll ever need to, and for the Internet in general. However, it is better to suffer from plagiarism than to be accused of it (as sometimes hauling your original article on other resources in the presence of an active link to your resource, even, oddly enough, is at hand, increasing the level of indexing your site in search engines) .
Summary: The original, quality content - the success of your site. "White" the promotion of online resources is impossible without competent and interesting articles. Users will appreciate your concern for them, and will return to the cognitive information to your portal again and again. So that copywriting is not worth saving - investment return a hundredfold.
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