All we ever get the information: news, conversations, books, websites. If in our daily lives is of great importance, as we say , namely, intonation, tone of voice, speed of speech, the Internet is of primary importance, that we write . Yes, it is writing. Internet access at this time deprived of deepening of the voice, speaking rate and intonation. All these functions are performed by texts. Of course, the crucial appearance of the site, its usability and functionality, all this creates a backdrop for the most important thing, namely, that message, which we refer to music. On how it matches the style of the site depends on whether the user will turn his attention is on you.
Here I show you 10 of the rules made by me from actual practice, using which you can write a good text for the site.
First and foremost : Find out in detail the purpose of the text. It should be clarified to what exactly the customer needed the text, this issue is by no means idle, with due attention, he will be the starting point for creating a good text.
The second, equally important : Pay attention to whom is the text. The same message will look completely different if it is addressed to young people, enthusiastic club music, or businessmen who are interested in how they value in investing. Of course, I take extreme cases, but the fact is, you write the text for the people and to talk to them in the same language.
Third, the study materials. Your text will be perceived as part of the site, so special attention should be paid to verifying the accuracy of the facts, especially the texts for professional sites. This detail can not be, you are writing on behalf of the company and have an understanding of what you write.
Fourth, study the examples of similar texts on other sites. It is much easier to write good lyrics, if you know what has been done to you. The main attention is paid to the style in which these texts were written.
Fifth, write a brief. Internet is full of information and to read the text, we spend an average of 30 seconds to determine whether or not to read further. During this time, you can read a short paragraph of about 200-300 characters in length, roughly like this.
Sixth, write paragraphs. Internet does not allow to read long texts, very often the problem boils down to the user to quickly find the information in the text. Make it easy for the reader to this task, each paragraph should contain no more than one thought, and it is important to build yourself paragraphs into a logical series.
Seventh: write competently. Grammatical errors annoy and may negate all other efforts.
Eighth, avoid negatives. The human mind does not take rejection as a result we see a distorted sense. If you want to apply, use the negation of the introductory speech.
Ninth: do not check the text at once. In order to get a good text to edit it stands. A gust of inspiration is nice, but it is fraught with errors, repeated words and disruption of the structure of the text. You can see it, if you read the text after it was created several times. When editing the first pay attention to the structure of the text, then stilistku and then the spelling.
The tenth and most-the most important thing : love your writing. A good text is created with love regardless of whether it relates to technological innovations or new beauty salon.
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