Promotion of sites in the present conditions

As such, the promotion of sites I do not do. In general, I think it's pointless at least in the form in which it is now supposedly made. Newbie, just created a blog, is faced with an overwhelming desire to make your site popular and is in search of a universal recipe comes from "gurus» seo-experts, where after reading advice (for the most part - just stupid), tries to apply to your site. It is good that most of these attempts simply harmless (and useless), but there are times when, due to a "promotion" site in the search engine and the ban can only sympathize with this unfortunate optimizer.

However, the normal recipes on the promotion of new sites exist and are successfully used for many years.

Before thinking about the promotion ( SEO ) should be clearly understood for whom is your site.There are two options for those sites (SOM) and sites for search engines, sell links, etc.(Govnosayty, HS). Unfortunately, most of the tips for optimizing and advertising relating to this TOS, which is not much suitable for normal blogs. It is important to understand one fundamental point: GS involves promotion of the so-called methods "Black" SEO-optimization , ie optimizing for search engines. In the course there are a variety of methods, ranging from the duplication of keywords in the text, headings, add this text to search engines, and ending with the mass buying of links through various exchanges, such as Sapa.

Normal site does not require all this pandemonium, because you can not use "black" methods, because due to their risk of falling out of favor search engines is very high.

Do not overlook the fact that the search engines for the most part an excellent job with the majority of "black" way, especially the old ones. For example hidden text for the search engine page with the background color (ie not visible to the visitor) is now just a smile.

Many people think that the basis of optimization is to increase the number of backlinks to your website. On this assumption, built thousands of articles, features an incredible number of recommendations, they say look "fat" sponsor (site rated TCI or PR), post your link and you will be happy.

Perhaps this recipe and would make sense some time ago, when the searchers focused only on the back links, but not now, when they are quite dilute the procedure for issuing of pages by other factors, based primarily on user behavior. That's why buying thousands of links in Sapa, runs through catalogs (even "white") if and bring any result, it is very small and only for a while.

Nowadays search engines are very much changed their algorithms: for example, is extremely rare google update PR constantly jumping Yandex CY suggest that using more sophisticated methods for calculating search results. Search engines have always tried to imitate the behavior of the user and it is clear that in its current form is obtained from them much better than a couple of years ago.

Of course, it is necessary to make a reservation concerning Yandex. Normal search engines are Google: acceptable and normal delivery of services. With complicated by Yandex, because its developers are, at best, trying to catch up with Google. In no part of Yandex necessary tools to assess the behavior of visitors and this is the main reason for the issuance of Yandex longer tied to the "technicality" of their algorithms, the algorithms Google can track visitor preferences and thus there is a "humanizing" search Google. The only more or less normal behavior is observed in Yandex is strictly a regional issue, for example when searching for goods in a particular region.

The technical component of the promotion

The technical component assumes that your site is easily indexed by search engine. For this article the site should have a structure such as headings are decorated in H1, subheadings in H2, an important idea in the STRONG, etc. And do not forget about the accompanying "goods" such assitemap.xml .

The truth is that modern "engines" of sites do an excellent job with the automation of this process.For example MaxSite CMS , which is "a bang" is indexed by search engines, incorporates a complete "ammunition", eliminating the manual editing of the blogger code. For example you can specify for each record in your description, keywords and title of the browser. Simultaneously, perelinkovka: in Uncategorized, archive, label, etc. XML-Sitemap - file sitemap.xml - all generated automatically and in principle does not require third-party intervention.

Thus, the blogger, usually has at his disposal a ready tool that performs all the "technical" strontium promotion. And in this light tips such as "draw up all the headlines in H1» look ridiculous, because most of the CMS do just that and dwell on this makes no sense. (As if the optimizer is stuck in 2000, when the page was clung to the pure HTML.)

Of course, I can not recommend blogging MaxSite CMS , which was originally designed not only considering the use of SEO, but also because of its lightness, flexibility and speed. The speed of the site will also be gradually gaining weight for the search engines (as already said Google), but the key point here is that a slow website annoys the visitor. Of course while we are only talking about a very slow sites where pages are generated more than ten seconds. Search engine simulates the behavior of both the visitor and the reaction will be the same.

To enhance the technical component of promotion, the blogger has to use several techniques, concerns processing of texts. Texts - the basis of promotion and if they are made ​​are illiterate, they can greatly complicate the work of the search engine and adversely affect the positions of the site.

The texts must be read properly. This is achieved in the following ways:

• I write should be heading. Always. If possible, use the keyword in it. Once you come up with a title, enter it in the search for Google - it will show how it is unique and the selected topics will be of interest to readers. No need to strive to make a totally unique title: it is only necessary to make sure of the title was clear about what will be discussed in the article. Once the search engine will check tematichnost article and the title, he will decide how they are interconnected.
• Use sub-headings. I myself have been using H2, but you can safely use and easy selection bold STRONG. The main thing that turned out to be a subtitle on the same line / paragraph.
• Use the selection in the text: bold for important texts, italic - less. Isolation of the same color as a rule a little aesthetic, so do not play a special role. Moreover, playing with color and backgrounds, different from the default are likely to arouse suspicion search engine.
• Keep spacing between paragraphs, it is easier to read text. Paragraphs do not have to be very long. This is usually 4.7 proposals, which have a complete sense. Search engines are well aware that such a division, and can be used. It should not be sculpting all in one paragraph - it is difficult to read and search engine, and "lost" in so many words (search algorithms are well versed in synonyms and thematically). Paragraphs should be designed as P, but not BR, DIV, and others.
• For citations, use the BLOCKQUOTE , for preformatted text - PRE, for lists UL / OL, etc. That is, if the text uses some type of information, it is possible for him there is a corresponding HTML-tag. (Hint: use the bb-code, it greatly simplifies the writing of texts.)
• When you publish a column indicate the record and, if using, then the label. In this case, the record will have multiple points "input", even after being gone from the home over time.
• It makes no sense to specify a description of entries, keywords or title , if they do not coincide with the text entry. Remember that these fields are used primarily for search engines and all discrepancies can be interpreted as an attempt to deceive. In most cases, you can safely entrust the generation of these data, CMS.

Following these rules does not guarantee automatic promotion, and will not mean that your site will take off in the top rating. In this case, we only simplifies the analysis of search engine pages.

The social component of the promotion

Social component , as opposed to technical based on more subjective factors. Generally, I use a concept such as social significance of the site (SD). Quite a vast concept, from which it clearly becomes clear what a site.

For example the importance of the blog of a girl who publishes his poems will be low, since the blog only she and some friends. Or, for example, website, made ​​in accordance with its corporate identity.The significance of this site will also be on a small level, as audience of the site - only to its customers and employees. The main thing - the image (to show that the firm has a good site). It is clear that in both cases, it makes no sense to engage in promotion of the site, so that visitors are unlikely to find the site in search engines - much easier to give your business card with the address specified in the email address and, in the end, just to get their employees once a day visit the corporate website and to deprive dissenters award .

Of course, for the owners of these sites it will be an unpleasant revelation, and if you want to impress on the high attendance, you can simply put a "dummy" counter with beautiful figures, or, alternatively, copy the code to another counter.

Thus, if a site has low social value, then before you start the promotion, you should increase it.

The lowest level - it is heavy. With this and everything is clear. Higher up are the sites that are personal diaries - frank lytdybrami. People want to speak out, let off steam. It is clear that nobody in their right mind would engage in promotion of such sites.

The first significant step occurs when a blogger wants to be a welcome demand. It is important to determine tematichnost project and build on this strategy. In general, the bloggers, I arbitrarily divide into two camps: the party organizers and ... the rest. Party organizers (this does not hurt, do not worry) great conversational masters of the genre. The others - prefer to accentuate any tangible work.

For party organizers is important not just something to publish, but extremely important form of presentation and interesting material. Often faced with blogging party organizers who can not properly articulate their thoughts and the more you arrange them. In this regard, councils are:

• Learn how to properly execute code (see above).
• Before publishing a text aloud, recite. This rule is general, we can recommend to everybody, because it allows not only to correct the style of the text, but also to identify grammatical errors.
• Identify the main idea of ​​the article and placed it in a headline or announcement. If possible, go to the style of a news feed, as is common in online media.
• Using images more breaks and simplifies text.

What does the promotion? It's simple - the articles must be interesting. This is the only argument for visiting the site party organizer. The blogger, who knows how to properly build it, owning a journalistic techniques, will receive a hundred times odds. Google takes into account the behavior of visitors, and put up an interesting site rating above the rest. Indirect evidence for an interesting blog to twitter number of subscribers, because it is Twitter (social network) is a kind of reflection of the author's blog. Communication here is simple: the more interesting blogger on its own, the more his social followers (twitter or facebook). RSS Statistics in this regard is not entirely accurate, since several orders of magnitude less active than the status update social networks.

Everything goes to the fact that Google will consider links to facebook and twitter, even though they are closed from indexation. This means that the party organizers are very important for the promotion of what these social networks. Let me stress that the reference from your same profile on your site can also beat hundreds of purchased options Sapa. This is because Google will try to calculate your "social value" and what it is, the more valuable you will be all the published references.

Thus, for the promotion of the site in a modern version should take advantage of social networks. Naturally it is important not to fall into the banal and laykat spam at all in a row. The principle of promotion through social networks is simple: normal text / status, interesting links, pictures, participate in discussions, etc. Roughly speaking, the required number of increased activity in social networks, the main thing is not to overdo it. However, the promotion of a social network is still poorly understood "phenomenon", so the blogger should be at least minimally involved in them, slowly adapting and exploring the possibility of social networks.

Other types of bloggers have a high social importance, primarily due to the fact that they are not assessed on the text style and beauty, and usefulness of their articles. And now for the promotion is very important that the site had expressed as much as possible subjects. As a rule, the same blog theme with enthusiasm of its author, so the problems with the new articles do not exist. One of the most important rules of this blog - the frequency of articles . Let it be once a week, month, and update the site a must. If the article is usually triggered Party organizer immediately on the day of publication, and read a few more days, then the blog thematically characterized by "vagueness" of visits. Current and useful information will be in demand not only on the day of publication, but after a week, month, year.

For thematically blog is of fundamental importance navigate . For search engines this point will not be decisive, but because the theme blogs have fewer visitors, it makes sense to pay attention to this matter. From my point of view, the best would be a hierarchy of headings on each page, and link to the archive (site map) - a list of all the articles in chronological order . Many bloggers do not understand the meaning of the archive of articles and columns, or only offer files for months, which automatically makes it inaccessible (invisible), old records, which may be of interest to the visitor.

Promoting thematically site depends on its owner. On the Internet, a lot of geniuses, but even more thieves who just steal the idea and rastirazhiruet on many sites. That is why the promotion of the site should not simply offer a solution and publish articles and participate in panel discussions on the forums . In this context it is important to demonstrate their competence , which automatically lead to you not only visitors, but also potential customers (unless you provide some services). In any case, your ranking will rise after rating the owner, and the issues of plagiarism will cease to be so critical.

Special mention should be another powerful tool of promotion - Email-mailing like subscribe.com.Mailing lists have a very high response from the audience - in my experience about 30% of all subscribers. And the mailing that goes once a week will run about 4-5 days after the release. So, if you want to get good traffic to your site and create a loyal audience, then sending a very good option. But consider a few things.

• Issues must be unique. That is not necessary to publish in the newsletter that is published on the website. For these purposes perfectly RSS. At the very least you can do the opposite: to release a new article in the newsletter, after a while to put on the site.
• In the newsletter you can not use their advertising. This limit distribution services, and they are behind this is strictly followed. Even if one or two times a lift, then just shut down for the third newsletter without further explanation.
• I've had experience with newsletters and subscribe mail. And the mailing was not ephemeral (conducted a few years and there were several tens of thousands of subscribers) and I still had to deal with the inadequacy of the (otherwise you will not name) personnel services. Feeling like some communication with the staff of Privat. In the end, I just spit - more nerves.

But despite all the cons, email-sending a very effective promotion option, which can be safely used.

In conclusion, I would like to briefly touch on the highlights.

• Learn how to properly express his thoughts in the text. Read something about the work of a journalist.
• Write competently. No Chew for complex error, but outright blunders should not be.
• Maximum automate the publication of articles. MaxSite CMS for this ideal.
• Learn how to use Twitter and Facebook.
• Decide on the theme of the site.
• Become an authority in your chosen field. Participate in panel discussions.
• Publish a regular basis. Party organizers are published more frequently.
• Do not engage in "black" promotion.
• Do not use spam. Do not use SMO. If you leave a comment, you make it normal.
• Your site for people, not for search engines. Believe me, good search engines will catch the public mood and automatically improve your ranking.
• Bulk buying links through the exchange of articles may result in banning from the search engines. You can buy links on content sites in small amounts (up to 10 per week) for a long time (3 months). In fact, this is equivalent to exchange links.
• If you find the strength to start email-newsletter.