Lander Design: where you are coming from

Knowledge - an essential tool in any endeavor. But having the knowledge about how to create an effective and important target for the Lander site, you can make a website highly successful commercial project. Effective Lander - a great tool for increasing the number of visitors that could potentially take an active part in the life of a web project. Well, let's discuss the factors that may contribute to improving the design of Lander and the whole site.

What is the Lander?                                                           Author - Sixrevisions

Before we begin our discussion, it is necessary to quickly determine what Lander and what it, as they say, eat.

• In terms of web design / specification: landing page, which consists of the same basic elements, like any other web pages (HTML, CSS, a file contains text, images, video, etc.)
• From a business perspective: a web page that requires users to perform certain tasks, such as buying something or signing up for our e-mail.
• From a user perspective: This pop-up page that users see after clicking on the link to a website (Google search, URL, banners, etc.)

Three reasons to create a landing page

• Get people to subscribe to site updates (either mailing or newsletter);
• Selling a particular product in a particular situation, directly related to the activities of the site;
• To involve people in order to download or install software;

Guidelines for effective development of Lander

Well, now, as they say, it's time to get down to business. Let's begin our discussion of the important components and factors of good design landing page site.

It is quite logical and understandable Lander regarded as a call to action

A call to action before the user puts a specific issue and adopt specific requests (necessary) action in relation to the page. So a call to action is the phrase - "Sign up for our newsletter," or "Get a book about web design." Notice the shape of the narrative - almost an order. This form of the imperative is essentially leaves no choice for the user and subconsciously pushing him to commit the action. Often, after reading the call to action, the user must perform a certain action - click on an element of a web page (for example, click on the link or button), fill out a web form.

Tips:

• Be very clear. directly inform the user what action you'd expect, and what would be the result of user actions (for example, will receive a subscription).
• Use multiple calls to action. For only when there are multiple calls to action, you can expect from any user action. In addition, the frequent reminder that you can sign up for updates, or buy anything , more likely to force users to take action as soon as possible.
• Use the various buttons on Web pages that require the participation of a computer mouse. Go to Control Buttons - an effective element in the design of an interactive user interface. In addition, the user interface buttons force the user to pay attention to the call to action.
• Supporting information. Put a little information on the target page, change the wording of the proposal. Extensive information is once again convince the user to make the necessary action (to subscribe, or consider buying the product).

A great example of design Lander demonstrates playground Card Reader. Written in large letters the slogan "Start taking credit card right now." This Lander shows a clear and understandable call to action, a small photograph, which shows the "action" and a small but meaningful form.



Title

An effective landing page should have a strong and authoritative title. The title conveys the main message that we can expect the user to the destination page.
main objective of the titles for the Lander - to lure the visitor and make him stay on the page.

In developing the title, ask yourself: Is it interesting title? I want to know more information after reading this title?

Tips:

• The title should be short and simple. Do not waste you time, and immediately concentrate on the task and the user give an idea of what you want from the visitor.
• Attract the attention of the viewer. Use a large font, and place the title in a prominent place. In this case the title should be placed at the top of the web page.
• Consider using keywords. Use key words and phrases - a great plus for SEO and search engines. Using HTML-title or <h1> <h2>, so that search engines index the content pages better.

The landing page Shopify is a good example displays the title of the site. The user immediately receives a brief overview of what a service it can offer. The title of this page is designed using a large font and is located in a conspicuous place so as to immediately attract the attention of users. A key use of the phrase "online store" in the title have a positive impact on SEO.



Ease

Landing pages should be simple. If the landing page is too complex, the visitor immediately abandon the idea to stay on this web site longer. The more complex the target page, the less likely that users will make any necessary action. The report submitted to the Lander must be very clear, and only focus on the core elements.

Tips:

• Each element on the page should encourage users to do in the end the desired effect. When your Lander is ready, or "almost" ready to use the principle of reductionism. Avoid all unnecessary elements, unnecessary repetition, and pathos.
• One primary call to action. Conquer all items on the site of one target, aim to focus the user to the main idea. Select the task you would like to see a user has made, for example, download software or subscribe to our newsletter. Any additional call to action, to strengthen your primary call to action.
• Use plenty of white space. If everything together, and roughly speaking, "the heap", but you can confuse the visitor and does not get any result.

Lander Dropbox is extremely simple. What we see on the page? logo, video and button-call to action.The main call to action download the software. The secondary call to action - "watch video". In this case an additional call to action is ancillary to the main - "download the software and to learn more check out the video."



Visualization

Make sure that the user can immediately visually capture all the important objects in the page. This ensures that in most cases, you complete the task and clearly take a guide to action.

Tips:

• Arrange the components of Web pages in a logical visual hierarchy. Determine the order in which you want the viewer to browse the web from top to bottom. Focus on the main appeal.
• Use graphic elements. arrows, icons, icons, buttons will direct users to commit the necessary action.
• Use high contrast between foreground elements and certain components of a web page. If the item has a bright color on the general background of a Web page, the more attention.

Lets do this ! - is a site that asks visitors to donate funds for the treatment of some Susan G. Komen. In general, the site shows a good example of how to direct users to perform an action. Information on the Web page is laid out logically, and the main slogan "Donate!" Is accented with the successful use of typography.



Topicality

Every visitor comes to a landing page from a specific source. Lander should be related to this source. For example, if your ad says that by pressing the button, the user can buy an iPad for half the price, then your landing page must be linked to sales of iPad for half the price.

Tips:

• Consider the creation of landing pages for each individual marketing campaign. For example, if you have a marketing campaign on social Facebook, then you need to create a landing page that focuses on Facebook users.
• Customize the landing page, depending on the source. Add a special content page of discounts and different pages with calls depending on where the "come" user on the site.

Without risk

Internet users do not like to take risks - this is obvious. User is often concerned about security and privacy, so that Lander should be no doubt about the user.

Tips:

• Suggestions and guarantees. For example, if you want the user to buy a product, consider providing them the opportunity to get your money back if they are not satisfied with your purchase.
• Offer a free trial version (if available). For example, to allow the user to start using at the time of a particular product, and then have full access to the product. If you like it.Squarespace shows good examples of risk reduction with a subscription and use of Web services.

Deficit

One way to design your landing pages - to give the user the feeling that something is missing and need to have additional information that may be obtained. If the visitor realizes that you have not told him all the information about the product, the more likely that he did not acquire it.

Tips:

• Provide complete and relevant information 

Annex M ighty they show a countdown - how much time is required for the transaction.



Trust the details of

Several times convince the user that the decision to subscribe for updates or download anything - is correct. In addition, demonstrate that he or any other product as a trade-like social networks, discussion. Also significant role played by such elements as various certificates and medals.

Tips:

• Providing data that prove the authenticity of the product 
• Find the elements that are associated with the subject site directly.
• Be honest. It is with AMO to say: not to publish a fake sists certificates and certificates.

At FreshBooks landing page, you can see the three elements of trust: (1) the number of people ispolzuyuschiesyah web service, (2) quotations from reputable and well known sites such as The New York Times and (3) The confidentiality of their certification.



Conclusion

The development of landing pages is crucial to force the user to perform the desired action. Following the simple tips mentioned above, we hope that you will be able to create a successful project.