The modern term "usability" , what he means? Turns out that tricky word is "only" a level of convenience site. In fact, 'only' - includes design, content , structure, navigation and functionality of the site. That is, in fact, all of which is a web site .
The paper describes examples of standard features that we recommend to implement on your websites.
The final criterion to assess the level of visitors to the site - it is easy to use , now apply the modern term " usability ". The concept of usability includes several components:
Site design - content - site structure - Navigation - functional.
Only at the optimum combination of all these factors, the site will most likely become popular.Agree that the visitor , quickly and without straining, got all the answers, but still free to boot tasted a lot of related "goodies", wants to return to your favorite site more than once.
Help the user make a choice in favor of your site, in particular, helps to install additional services. Services improve the usability of the site - this is proved, moreover, they have a positive effect on promotion of resources in the network, help to attract the target audience. However, in order to correctly select and install these modules on the site must not only understand programming, but also in the psychology of the user.
Additional services there are so many, but what to choose on the site, determines mainly the very subject matter of the resource. For example, on a site intended for trading goods or services, it is not out of place will look a virtual calculator for the convenience of making payments, the service in exchange rates and their relation to each other, automatic e-money exchanger. The site, the information focus is not without a calendar, to be able to assess the "freshness" of news, forum, in order to discuss this news, etc. On the entertainment site, you can set the form to send free SMS, e-cards, a calendar of upcoming festivals and cultural events poster. Many sites look good news blocks. Especially if they are supplemented with brief descriptions and colorful photos.
Certainly should be on every self-respecting resource, regardless of its thematic focus, service search on the site and service available to users feedback.
Let's talk about each of the services in more detail.
Search service.
Quite often it is difficult to find the necessary information, using only the navigation menu or internal links. Especially if the site is loaded with lots of diverse information. Relieve the visitor of these difficulties, and is intended to search service. Typing in a special field of one or two words, press a button "search" and you're done - you get links to pages where you are interested and available information.
To implement this service in one of two ways. The first and only available to programmers is to make the search engine to do the site. But the second suit anyone, even unfamiliar with programming languages, man. This search works, referring directly to the search engine, Yandex, for example, or google. Moreover, the search engines themselves have no objection to the fact that they also used for personal purposes. For example, Google pays extra, even the owner of the web resources for the installation of the search form (and specifically for each search the user) to the site. However, in this case, the visitor will carry out the same time and search the entire Internet, and therefore can easily flop on the competitor's site.
Service feedback.
Service is intended for organizations receiving visitors questions, requests and orders. The user can send a message to the administration of the site for various matters relating to its content. The questions themselves and their answers may be published on the same page, or go directly to the e-mail user. The installation service feedback interested companies that sell goods and provide services. In fact, this module is a way of interactive communication with a potential client.
However, if your site does not carry an explicit commercial focus, you still should not ignore the opinion of users - possibly through a feedback form, you can make your site better, because nobody else will see or appreciate the work of your life as an impartial, as an ordinary user . For this reason, the site publishes surveys, vote to open up commenting and give an opportunity to assess publication. The visitor begins to feel useful, needed, especially when listening to his voice.Deliberately or not, users are beginning to advertise themselves share among friends and acquaintances, bring it links to social bookmarking sites and blogs, and this helps to build a natural link mass and, in the final regulation, affect the basic parameters of the site, CY , and PR .
The news service.
In fact, as far as it is needed, also indicates that many sites have news items on the main page. Service without your daily involvement adds the latest news, dating back to the current number. This is a very useful module, because thanks to him, the site looks fresh and created daily updates of the visibility of content. Different types of Informer are matched in style and thematic focus of the site. Thus, in the women's portal appropriate widgets, announcing the secular news and show business news and portal unit suitable for fishing sports or political news. It is necessary to choose such units that would not be burdened by flashing redundant site, did not cause negative emotions among visitors. For example, the user does not always understand the presence of the erotic subtext or scandalous "yellow" news. Some modules are too heavy - loaded for a long time and can not very well affect the functioning of the entire site as a whole. Another negative feature of the news block codes is the presence of extra links to an external resource. In addition, there is a likelihood that a user leaves your site for reading the news on the next hot to share and will not return. In all important measure - do not overload the visitors various information.
The following types of additional services dedicated to facilitating communication in the vast network.
It's no secret that a significant portion of Internet users, the lion's share of time in your network communication in all its manifestations. Here and in business correspondence and exchange of experience, and simple network chatter and flirt. It is therefore logical that, for greater convenience created many additional services. Here are just a few of them:
- Service to send postcards. Designed for the selection and administration of free greeting cards to e-mail. Cards can contain not only text but also visual or sound effects.
- Tools to send SMS-messages. Allows you to send free SMS-message to any mobile operator in abroad.
- Service of translation of texts in different languages. Very useful in helping the international communication. This module allows, without attaching additional resources to get the message in a foreign language.
- Additional Service "Forum". Allows users to gather together and tie a discussion of any of their questions in real time. The user can start a new topic or participate in discussions previously raised topics. Participation in the forum, as a rule, require registration on the site.
Services designed for user convenience.
The network is full of additional services, which operate exclusively in the conveyance of user satisfaction. Without these modules, except for some that have a narrow practical importance, it is possible to get by in everyday life. This unique network "chips." But, you see, life without the "chips" would look like junk.
- Additional service "antivirus". Sometimes it is useful to check the file you want to pump on your computer of virus. It happens that you did not trust his own anti-virus and want to duplicate his work from an external source. Service produces anti-virus scan in high speed mode.
- Additional service "Know your IP address is "coming to your site the user is able to obtain data not only on its IP address, but also information about your computer, from which he came to the site.
- Additional service "Internet speed" is designed to measure the speed of your Internet connection, without leaving the site pages. The measurements take place on several tests and take a few seconds.
- Additional service "calculator color." Intended users working on the creation of graphics.Simply select a color you need, as a service to immediately issue you a digital code, and it turns the page in the chosen color.
Additional services are used in commercial activity in the network.
Together with the commercialization of our lives, the Internet, as a kind of reflection of reality, of course, could not stay away from the business. Many long and successfully earn money online in many different ways. Here, so to speak, the business profile associated with the construction, optimization and maintenance of sites, and trade links here, here is thriving and the most common selling various goods and services. On the Internet you can buy everything from toothbrushes to the crane and to order any service - from children's clown in the house, to design a wedding procession.
In connection with this category should be considered additional services or the sole responsibility of the commercial orientation, or, having initially different purpose, has successfully adapted for commerce.
- Additional service "module" Product. "Designed to accommodate visitors to the site throughout the specification range of goods, which the site sells. Can be structured into sections and subsections, and combined with the price list.
- Additional Service "Links." Designed for storage of useful references. But creating such a service, you need some time to think about its necessity. The fact that, for example, Yandex, does not like directories, and often without any explanation be sent to the bank, which, together with the catalog, and can cater to the entire site as a whole. So, if the directory to your site actually needs, then place it on a sub domain.
- Additional service "photo album". Designed to control a large number of photographs posted on this site. Allows you to combine in a photo album in various formats, and also places a miniature image for preview. Especially useful for sites that promote product creators of the resource, such as furniture stores, landscape designers, etc.
- Additional Services "Ads." Designed to accommodate visitors to the site of their ads for the sale of anything, and on services. - Additional service "calculator." Designed for all kinds of calculations without leaving the page you want the site. Able to perform not only simple operations such as addition, subtraction, division and multiplication, but also complex: the calculation of the cost of credit, etc.
- Services Services exchange rates and receive payments. Allows real-time exchange different electronic money to pay for mobile services, Internet, pay for hosting itp
This article is in any case not intended to be a full review of additional services to be installed on site in order to improve usage. The aim was only to show how these services there is a variety and what is their benefit to the visitor and the owner of the site. In order to acquire such services need not be an ace in programming. Many scripts are distributed free of charge, at the same time others are affiliate programs, ie to install these modules, you can still make money. However, if you are not sure whether that will be able to install, enter in your site design and adjust all of the services themselves, it is better to seek assistance from individuals or firms involved in it professionally.
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