Spam - a method for optimizing black and site promotion

Spam is one of the "black" methods of website promotion. It should be clarified that unwanted mass mailings - this phenomenon is widespread and ineradicable. In this review we shall consider in detail the harm caused as spam promoted by the Web resource.

Not there, probably in the network no decent Internet user, who would be indifferent to spam - a feeling of active hostility toward mass advertising mailings appear immediately and remains forever. You can ignore spam, delete, without opening of the mailbox, and ICQ, but still bad feelings from unauthorized intrusion into personal space remain.

Unfortunately, such emotions are alien to those figures, which are themselves spam fruitful and multiply. Truly "cockroach survival" spam for two reasons. First, the spammer uses his anonymity, and, therefore, immune from the possibility of imposing sanctions. Second, and most importantly, cost effective spam. Tons of waste rock mass mailings, no, no, yes, and bring a grain or two of gold in the pocket of a greedy spammer. Therefore, to eradicate this phenomenon can not be forever.

All would be nothing if it worked in the sweat of his brow postman advertising rubbish on ourselves, is it not! There are people who send mass spammers bought and paid for their labors are black. Among these unscrupulous people, and there are unscrupulous marketers, do not abhor any methods of promotion. A phrase such as "spam hosting you need to effectively advertise and promote your resource on the Internet!" Appears on the network with a large number of sites devoted to optimization. For completeness, we consider the most common spam techniques used in "black" promotion, as well as the consequences of their use.

Mass mailing 

It would seem simple. "Letter of happiness" that contains a link to your site falls into a mailbox an incredibly large number of users. Even if 1% of the total number of interested contents of the letter and go to the link, the influx of visitors in an incredible way to increase. And then, suddenly, the curious reader will become a target user's site and acquire the offered goods or services.

On this optimistic note rosy dreams usually end up with, and comes in a harsh and ugly reality. Today's reality is that all civilized online community as much as struggling with the unauthorized sending of advertising. Current resources are provided with sufficient postage with powerful spam filters, which cut through and gain access to the box is not easy. But even if the filter has been successfully overcome, and the letter found the target, not the fact that the recipient has read it.

The effectiveness of advertising distribution is characterized, first, the potential recipient's interest in the advertising of certain products and services, and, secondly, the authoritative source distribution. A distinctive feature of spam - even zero, and negative credibility. Most likely, your message will be deleted unread steady hand, even if it contained a treasure map to find, painted and detailed location map there.

At the harm caused by spam to promote the site, not the end. It should be at least one user complain about the mailing list as spamming, will be immediately blocked all of your letters and e-mail box, from which the distribution was made. The result - spent on sending the money turned into a zero result. Even minus. It is possible, will suffer a reputation site, advertised such dirty methods. It may have to start with changing the domain name that is first.

Spam Comments

More and more popular these days got spam comments on public forums, conferences, news portals, blogs and websites. Such comments are usually kind of phrase that is suitable for all occasions, such as "I agree with the author of" fastened to continue referring to the untwisted site.

A variation of this type of spam is commercial or semi-commercial advertisement, posted on public bulletin boards. Such boards in RuNet - a huge number, and the ad is made in such a way that almost every word is a hyperlink to any page promoted the resource. Spamming of this type are difficult to trace, because the process of moderation on the forums, conferences and message boards are not always automatic, and it has to perform manually.

The process of removing spam is quite long, laborious and rather monotonous. Moods and kindness moderator he sure does not add. So expect to get caught if a hot hand, the most severe sanctions, up to a lifetime ban on the resource and the final loss of virtually unrecoverable reputation.

Viral Marketing

It is worth staying on viral marketing - a form of spam, bordering on art. Viral marketing basics on the principle that examined the contents of the advertisement the user will want to tell his friends on the network. For this purpose, very often used by well-known social resources, such as "Classmates" or "Facebook" is also promoted in the popular discussion blogs. In this ad looks like an anecdote, a funny video, etc. Many reputable Internet resources, such as, for example, Wikipedia, deny the effectiveness of viral marketing, classifying it as spam based on the elements of MLM schemes.

Well, imagine you saw this announcement: "The USA President is very fond of the Internet and every day, discovering new resources. Here's what he found yesterday + link to the site "or" If the tsarist government sent the Bolsheviks in these links (link to site), it would tend to this day. " It is natural that you want to pass on this link, and even talk to someone about what they saw. Therefore, such a "virus" is able to move across the network from user to user on their own, and thus bring undoubted benefit untwisted resource.

Summary.

However, in whatever form of spam technology is not submitted to the customer by unscrupulous optimization specialist, you should think very carefully before they accept. It may well be some short-term effect of the use of "black" methods in the promotion of the site and can give, but rather the threat of tougher sanctions and the real possibility of losing all credibility negate this effect.