Internet is growing rapidly: the number of posted information in it is growing by leaps and bounds, so the more effort and attention must be paid to keeping the site "afloat" and select it, to make visible in a series of others. The main objectives of the owner of a Web resource (and seo SEO) - to promote the site in the first place in the search engines and attract a sufficient number of visitors (potential customers). One of the most popular methods of website promotion is the writing and posting articles with certain keywords and links to other websites.
Publication of articles is an effective method to promote the site for several reasons:
- A "white" way of promotion of the site, which complies with the rules of search engines;
- In the text of an article you can place multiple links;
- Articles are highly appreciated by search engines (ranked higher than the reference out of context)
- The use of certain articles of keywords, the site promotes the advancement of the data "of keywords" best.
How to write SEO-Article: volume, composition, used tags, the uniqueness
A properly written article has informative, written in clear and accessible style, well-structured (divided into small paragraphs). On the one hand, it should be easy and interesting read, with another contain the required number of keywords (in different grammatical forms). Text of the article should also be focused on certain types of searches (eg, background, transactional or informational). And, of course, the article must be unique.
1. The size of the paper.
The average size of articles to promote your site - 2000/3000 marks. However, the placement of text on the pages / portals with a narrow subject, the article could be expanded and more.
2. The percentage of keywords.
The text should be from 5 to 7 percent of key words and phrases. On the one hand, this amount is sufficient for the efficient operation of search engines, on the other hand, this paper is still quite readable.
3. The composition of the article.
In the first paragraph must use all the necessary keywords and clearly define the subject of the article. In the middle you can reduce the percentage of use of keywords, open wide the problem, illuminate some details and interesting moments. In summary (last paragraph) again to use all of the keywords - it may be said in any way, to repeat the beginning of other words. This article composition the most effective, since search engines are the most important beginning and end of the page (ie the first and last paragraph).
For this reason, links are also posted at the beginning and end of the article (in order to achieve the greatest possible weight of a reference mass).
4. Tags.
In order to clearly define the subject of the article and highlight the main, the tags (meaning bold and strong) are required. But you should not abuse them, as this may lead to prosecution in the search spam (which was sometimes even the entry site should be in the "black list").
For different search engines are better suited different tags.
5. Title.
Title of the article stands tagged H. Attention! In this tag you can not enter into exile, spiders may also find it as spam.
6. The uniqueness of the article.
To accommodate the unique text, for example, hundreds of sites, not necessarily to write a hundred different articles. First, there are programs that the grammatical forms of words and word order, can make thousands of texts from one. However, sometimes the readability of these opuses is questionable: the semantic core of the general and key words are preserved, search robots will work as "excellent", but a living, this article may seem to the reader is not interesting, "artificial." Second, there is a method of "breeding" of articles by hand. For example, it is written on the subject of four similar articles, each of which is divided into four parts, and of them already, you can compile different texts (this is done so that the parts conform to each other in value, and if they do not replace lost general sense of the article) . Number of articles obtained as a result calculated by the formula «x» in the degree n (where n - is a purely original texts, and «x» - number of units to which they are separated).
Where to place the article? Feature and news portals
Thus, we assume that the articles you already have. The question arises: how and where to place them?
You can choose to search the site for publishing, you can buy a catalog of resources to accommodate the text, use the service to exchange items or give them to a company which is professionally engaged in website promotion.
A detailed discussion of the first option.
The most logical - start searching for a subject directory search engines (in runet first among them is Yandex, so it links to the websites of the Yandex directory as effective). You're in a theme section that fits your life, looking for contact administrators and moderators go outside sites and sends them to queries about the possibility of publishing your article. If it's well written, readable, and falls into the format of the site, most likely, you will answer yes. It is also possible that contact with the exact subject of the resource, you will deploy a more detailed text, free of charge.
Portals are most preferred as the site for publications. First, the weight of links with them faster than other sites that have little relevance to the subject of your text. Second, there are more opportunities to attract customers who are interested in exactly what your services or products (the probability of a link increases).
Highly regarded as placement of articles on news sites. Cooperation with these sites - it is getting links that have considerable weight, and increased potential customer audience (as the news sites - one of the most visited on the Internet).
An ideal resource for the publication of the text - the one with the owner who failed to reach agreement on the affix their meta tags for a page that will host your article (title, keywords, descriptions): they have a significant impact on the quality assessment of the article links and search engines.
Keywords: strategy choice
In moving the site selection of key words - one of the most important stages. The success and effectiveness in the optimization of a site depends on how well chosen keywords and phrases.
There are two basic strategies of their choice: optimization for queries with a high frequency and the promotion of low-and mid-range queries.
The first strategy is very costly in financial terms, is lengthy and requires a lot of work. On the one hand, most potential customers would use to find the right product or service by these keywords. On the other hand, the presence of a large number of other sites in runet similar subjects, promoted by such key words, make your way to the top of search engine a long and laborious task. In addition, when update search engine, there is a danger of losing position and scored with the need to be chosen to hundredths or even thousandths of positions that are very far from the top.
Therefore, those who wish to achieve results as quickly as possible without significant financial investment, often choose the second strategy. The effectiveness of it is that needs of medium-and low-frequency have less competition in the ratings. In this regard, an increasing number of hand column for the article under which it can optimize. The advantages of this strategy is that by using the rare keywords, you can more quickly get up in the top (and the risk of not getting there is actually reduced to zero). So it is with these pages / sites / articles attendance is much less stable and the fluctuations due to updates of search engines.
To identify the keywords, you need to ask yourself some questions: What is the theme of my site? What are the words I would use when searching for the site this theme? What is unique is my site, which he compares favorably with others? Formulating answers to these questions, you can select 8.6 keywords, which can then be used in all his articles, links to which will lead to your resource.
To get the complete list of search queries on the subject and to identify their popularity among users, you can use the services provided by search engines.
Topics articles
The choice of subjects depends articles on the subject site, you are going to promote. As practice shows, it is better to choose relevant topics and write articles, which has no analogues in runet. Another option, extend the story by writing a great overview of the publication, which will be of interest to users - is promoted by increase the credibility of the resource, have much effect on the search engines and, in the final regulation will facilitate the flow of the target audience to the site, as well as improving the site to the issuance of both on multiple search queries.
So:
First, you can target highly specific writing texts that are relevant to your site. They may be advertising, and like a purely informational.
Second, you can create a broad review of subjects in which your keywords, and a certain topic will be only one sub. Such articles are easier to publish the news, as they are more interesting to readers and suited to the format for a significant number of resources.
Advertise on blogs
One good way to promote your site is the creation of blogs. First, you have the proper place for publication of articles. Second, the expanded "reader" audience - visitors, attracted by the interesting news and notes, will go willingly to your site if the links will fit seamlessly into the fabric of the blog. Interestingness, completeness and meaningfulness - that's three "pillars" upon which the value of an article for the blogosphere.
If you do not have time and opportunity to start your own blog, you can use a service that allows advertisers to pay bloggers for posting notes / articles in their journals. You can recommend your own text for publication (no change) or to suggest only keywords, giving bloggers the freedom of action. If you find a diligent performer with a large readership (chiliarchs), besides increasing the reference weight, you probably will find new interested visitors. However, it should be careful in choosing the site for posting lately in the blogosphere exponentially increasing number of so-called "junk" blogs, in which there is actually nothing more than advertising - a reference to the one you get, but to you it is unlikely that anyone -it will go. It is also necessary to periodically check the integrity of a blogger: after some time promotional posts may be removed and replaced with references to the Non-indexable.
So, it is worth remembering that most search engines / robots is focused on the textual content of the site, so well-written articles with the right key words, which are available on many platforms, accelerate the promotion of a site in the top (and, hence, - is effective attract the maximum number of clients).
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