- Ratings
- Reviews on products and services (data collected from authoritative sources)
- A variety of useful materials for the reader (telephone companies and organizations in the region (city), State Standards, laws, rules, etc.). In this paper we describe the classification of background information about the features and applications of this method to promote electronic resources in practice.
Background and related information on the site............................
In addition to seo-copywriting (content site with unique articles and publish their information and promotional materials on other sites), there are several ways to increase site traffic. Their use is associated with the use of reference and related information, which is hosted on your site attracts interested visitors are potential customers. For example, would be useful: the rankings of any goods and services, reviews of them, filling the site, and additional reference materials with putting them in the links, advertising pages with this additional information in the blogosphere.
The use of ratings and reviews of products and services.
Attract additional interested visitors to the site facilitates placement on the resource page (in a separate section) ratings and reviews of any products and services. This method is best suited for online retailers, but the small target highly specific Web sites also can use it.
A. Ratings.
Thoughtful buyer, before you purchase anything, is your opinion on this product - looking for information about him, including the Internet. If it was originally set up to purchase a certain brand of goods, he will help the official website of the manufacturer. However, most potential buyers have the need to compare products / services within the same category with each other, in other words, find out their rating. And then he should come to the aid it is you.
First, the site can accommodate the overall ranking of all the goods / services for a range that includes your proposed course (of course, especially the logical place would be such a rating if you offer the customer something holding this high position Tope). The most reliable source of ratings - the results of marketing research, opinion polls, tests, or authoritative opinion of specialized media. Reference to the source: the potential client should not occur, and the idea that the above rating may be fabricated by the owner of.
Second, the effective rating of goods / services offered on the site, based on the frequency of purchasing a particular product (s) and customer feedback. Most online retailers realized this method of moving goods. Naturally, the most popular position to attract the attention of visitors. In practice, this can be done by setting the online survey form to visitors. For example, you can open the vote and as a result, each user, who gave his vote for a particular product (or service) will be able to know the preferences of other visitors.
Thirdly, it should be placed on the resource rankings of products / services to a similar topic. For example, a beauty salon on site can result in the most famous of the top hair care products, an online store selling books - list of the most widely read bestseller, at the medical site - statistics of morbidity, and so on. On the one hand, interested in a position of the ranking, the visitor can look at the related your product or service. On the other hand, there is a chance that by entering into a string of search engine "ranking of popular authors," or "rating means for hair styling," people will be able to get it on your site book store or beauty salon.
And fourth, there are ratings of the actual site (external resources). Here the main thing - to keep a balance: on the one hand, to host links to sites that have nothing to do with your field of activity and will not interest your visitors, on the other hand - do not inadvertently advertise their direct competitors.
Two. Reviews.
The first - very important to have reviews of visitors (buyers) of the proposed products / services on the site (they may be placed in a separate section on each product / service, in the thematic thread in the forum, guest book). The presence of such reviews - a sign that the resource is "alive", operates, sells, buys, that is performing its function. When visitors are in no hurry to leave glowing reviews, then you'll have to take care of the matter: either the site is regularly required to generate a moderator in the right sections of reviews from supposedly different people, or use the services of freelancers (now a review, confirmed the registration of new user on the forum or in your account the site is about 1 WMZ).
Second
- to leave feedback about your site (firm / company) to other sites. This is another way to attract clients from the "outside" is not through search engines, and the chain links
- of course, in the recall should provide a link to your site. In runet now most widely distributed feedback on the categories of products / services such as hotels, tour operators, airlines, movies, and books. Feedback left on the large aggregate resource directories on thematic formulas in the community blogs. From bloggers to agree the easiest way
- for a reasonable fee, they can write their own unique review, interested readers, initiate discussion and comment on the post
- all this will play into the hands of, promoted by the owner of the resource. In addition, these links look natural and have nothing to do with the bought-.
Reference materials and references therein.
Follows a fairly effective way of attracting new visitors is hosted on the site of reference materials on topics close to the overall concept of the
resource. For example, place:
- Instructions
- Laws and regulations,
- Schedule
- Data bases,
- Electronic translators,
- Dictionaries and reference books on grammar,
- Training and manuals.
Agree, is a good chance that a person, for example, is interested in the schedule of trains, will go to the link leading to purchase air tickets or train, and the one who needs a guide to the style and spelling, with a certain degree of interest react to a proposal to purchase books on linguistics.
It is extremely important the correctness and accuracy of the cited reference data, it is necessary to refer to a reliable source. The greater the number of visitors will find a useful new resource (even if only in terms of, for example, that you have a page with instructions for assembly of furniture or use a vacuum cleaner), the more clicks. All this has a positive effect on promotion. Untwisted site will automatically becomes popular in the end, every day life "replenished" greater number of potential customers. There were times when earning klikingom (visiting certain sites for the money), people motivate useful and interesting "counter" and began to have voluntarily - for free - go to the resource.
In any reference material you can post links to those pages of the website, which already offered directly to a product / service. For example, the instructions for installing plastic windows would be logical as the active reference to issue the phrase "types of plastic windows" through which you can get to the catalog selling in your store frames and glass. In this case plays into the hands of the CEO and effect. However, the use of background information and has a reverse side of the coin - for example, you may damage the resource availability of non-unique materials. Of course, you do not become engaged in rewriting the instructions for the coffee machine or state standards for the production of dry building mixtures. A possible way out of this sticky situation is pointing an active link to the source or the placement of only that information which is not lit up on the Internet.
Additional materials that help to promote a site.
There are a number of additional information material to promote a web resource.
A. Strange articles of similar themes:
- First, it is filling the site content
- Secondly, the ability to exchange, article to article, the news on the news (or a comment on the review)
- barter for the promotion of the site has not been canceled.
B. Polls.
People like to be interested in opinions. By creating a simple survey, you will be able to explore the opinion of the audience you are interested in the site area, as well as attract the attention of the visitor and make him stay on the resource for a few extra seconds.
C. Tests
.For online stores fit "consumer" tests: "Define what book / phone / car / hotel for you?" Maybe someone will test this out of curiosity, and then ponder and begin to look closely to the relevant product category for it, and she, naturally, is on your site.
For the remaining sites can be recommended, or psychological tests of different subjects (they look good in the electronic media, news sites, for example). Interesting and check on the most topical subjects (for example, already half a year at various test resources are very popular in the style of "Do you Looming Crisis?", "Do you bring your crisis without losses?" And so on).
If the subject matter of the resource permits, a good idea to host a different graphics "bait": skins, wallpapers, screen savers, avatars, screen savers. They are one of the most popular search sites in the network, therefore, attract more visitors to your website.
Work well as a review of the latest cultural news (movies and books) and the publication of the latest news, especially if they have anything to do, related to your field of activity.
Advertise with additional background material, and ratings in the blogosphere
The usefulness of additional background information provided on this site to a wider audience, it determines the need for advertising in the blogosphere.
First, it is easier to find an advertising site (those bloggers who are responsible for placing ads on their pages, with a great pleasure to take orders for the necessary reviews and interesting resource for their readers).
Second, the coverage of such material is not perceived as an advertisement for "pure" (in fact, as soon as possible to advertise, for example, train schedules, the law on consumer protection or etymological dictionary), and therefore does not cause rejection of the readers.
Summary.Thus, the placement on the site and additional background information helps to attract new customers, increase his popularity, promotes (especially if you choose the right keywords and queries to these materials) - that is one of the important components of success in the promotion of the resource.
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