Two main areas for earnings on the site

Good afternoon, friends and blog readers' income from the site ! " In the article " Earnings on the site , "we covered the basic ways to make money online. These methods can be combined with each other in two general groups. Today we take a closer look at these groups.

The main classification

Who or what is the most important role for income:

1. Search engines - the types of income: links, advertising;
2. People - sale of goods and services: the products (physical or virtual, electronic), Info business, affiliate programs, MLM.

Let's look at each group separately.

Search engines

Types of income:

• Earnings on the links;
• Contextual advertising.

Suitable for - those who are lighter and more like working with technology, with the programs, not people.

Advantages:

• Less than the cost of the creative and psychological resources: do not try to motivate people greatly; design and content of information is less important than sales, not necessarily to communicate with readers;
• Do not want the target audience.

These advantages include more references to earnings in the links on the stock exchanges, with contextual advertising is desirable to consider these points, but not necessarily as strong as in the case of sales.

Disadvantages:

• dependence on the robot, whose algorithms are not always clear - search engines in most cases do not explain the reason for the punishment of sites;
• risks of closing access to income: reduction site indexing (resulting in little or no possibility of earning on references), banned for content;
• lower levels of income.

Promotion of a site for these types of income:

• Reference weight (plays the greatest role);
• The number of articles;
• SEO-optimization.

People

Types of income:

• Partnerships program;
• Info business;
• Paid services;
• Sale of Goods (physical or electronic);
• The combination of online and offline business;
• MLM.

Suitable for - for those who want to work with people, creative self-realization, or promote your business.

Advantages:

• The dependence on the people, not search engines - there's more to the success and you can not learn the ropes of search engines algorithms and do not fear them;
• Reduced risk of losing income (even if the search engines do not like something, the author of more dependent on men, less punishment from the search engines will affect income);
• A higher level of income.

Weaknesses - to a minimum:

• More costs for design - need to improve the appearance of the site;
• More than the cost of psychological resources: it is necessary to improve the quality of the information, consider the target audience, to communicate with readers.

Promotion of a site for these types of income:

1) What to focus (it attracts the target audience):

• Newsletter;
• Social networks;

2) To a lesser extent (some bloggers do not use, it is not necessarily the same as in the case will go to the search engines):

• The number of articles;
• SEO-optimization;
• Reference weight.

Brief characteristics of both groups

Key points in both groups are presented in the following table.

Search Engines	People
The risks of losing revenue: search engine filters, reducing the TIC and PR, PPC advertising ban.	The risks of losing income is practically absent.
Lack of stability - at any time subject to change search engine algorithms are possible unexpected punishment.	More stability - the main influence by the author.
Must be familiar with and to keep the search engines algorithms.	You do not need a thorough knowledge and to keep the search engines algorithms.
Dependence on the robot - not always possible to know the reasons for punishment (and therefore, causes a reduction in income).	The dependence on the people - with the help of analysis can be improved by behavioral factors (ie, the author may itself affect the increase in income).
In punishing the search engines to receive income is reduced or disappears.	In punishing the search engines to receive income is saved.
Suitable for those who deal with difficult people is easier to work with technology.	Suitable for those who need a creative self-realization, who like to chat with people or those who have their own business.
Fewer psychological and creative costs.	More psychological costs: improving the appearance, quality of information, communication with readers; product development, analysis of the niche and target audience.
Revenues are lower than in the case of sales.	There are high returns.

Contextual advertising occupies an intermediate position. It is important the higher traffic on the site.Therefore, the quality and design of information plays a role, but to a lesser extent than in the case of sales. Communicating with your readers can help improve attendance. But it is not necessary.

Of course, I wrote here the extreme options. There may be some deviations. I would like you to clearly understand the essence of both groups.

It is possible to learn to work in both directions.
One blogger easier to delve into the technique (algorithms for search engines), and others - into a relationship with people.
For some safe - less contact with people. For other more secure - not depend on the robots, and their personal qualities and management skills (ie, you can hire people to replace the work of the author).

So, my friends, we have considered two main areas, how to make money online.