Registration in catalogs. Do I need it? What is "white" and "gray" directories? Does this not hurt the site in general? The answers to these questions can be found in this article.
Submit your site to directories, "pluses" and "cons", the subtleties of running through catalogs.
One of the first and important step promotion website - registration in catalogs . Are currently under heated debate among the web-masters and optimizers on whether or not to make a promoted resource directories. Some experts believe that this way of promotion shall not be any good site, while others believe that the registration of the directories can be useful. Especially at first.
To begin, consider the main "pluses" entry site in the base directory.
One. Link building - this is important if the links are placed in the right thematic section.
Two. Increase in attendance - filled with true description gives a significant influx of the target audience.
Three. Improving key indicators - TIC and PR .
Four. Hit in the issuance of TOP search engines for low-frequency queries .
Five. Some influence on the increase in mass of the reference position to promote the site in issue.
Note that the entry site in the directory - a procedure is quite complicated and has its own quirks.It is worth paying attention to the fact that the base directory is constantly updated, many of the once "decent" get in the ban search engines, there is also a chance that the directory "erase" your link. So a few months later reference weight can significantly poredet. Based on the foregoing, it is necessary to bear in mind the following:
One. Register a site for high-quality catalogs.
Two. Observe the rules of registration (to be written in detail below).
Three. Repeat from time to time (if necessary) run on the directory.
Subtleties of craft.
Of course, to register your site in directories and promote it to them as high as possible is necessary, but not in all and each. There are a number of poorly known amateurs subtleties, which leads to an unrecorded effect directly opposite what was intended.
classifies public folders in the way "of registration" for your reference:
- "White" directories - just allow for the publication of a reference, virtually nothing is demanding in return;
- "Grey," catalogs - are working on the system "Bash at the Bash" - in exchange for a statement of your links, they are asked to put back links, but not checked your actions;
- "Black" directory - not just require a statement of the reverse link, but check it, and, in the absence of required or completely removed from your link directory, or put it through a redirect, that is, not directly.
It is believed that should be recorded only in white or gray catalogs, even though the option "change color" is always available to the owner of the resource, and he is happy to Yandex bans any directories , regardless of color. So, from the unpleasant possibility of losing the lords (catalog links to your site), no one is safe.
Methods for registration in catalogs.
We should also focus on how to register to directories, the pros and cons. Several ways, and they differ in the degree of participation in the process of man.
A. Auto-Run. Registration is carried out without any human involvement, automatically, there are special programs for this purpose. Pros: speed of the process and its cheapness. Cons: low efficiency (about 20%, ie, with thousands of directories in which there was a check, you will receive the output of 200 lords.)
Two. Manual registration. The most reliable way. In theory, a catalog - a reference. The method is good, but takes a lot of time. In practice, the threat of losing the link to the bans because of the generous Yandex always.
Three. The combined method. The combination of manual and automated ways to register successfully combines both the "pros" and "cons" of each method.
The benefits of registration in the catalog in detail.
Now let us turn again to the attainment of benefits that registration in catalogs carries a potential.
First, theoretically, there is always the possibility that, in search of information he needs, you wander the network is in the directory where you registered your link, especially if the catalog - a theme. So visitors to your site, it is likely more complex.
Secondly, there are catalogs links to your site, which leads to an increase in indicators of thematic citation index (TCI), and Yandex similar indicator of Google - PR (PageRank) . The increase of the number of indicators, "authority", ie value for the owners of a resource similar to the orientation of your site, and leads, ultimately, to improve the status of the site and move up a notch or two up in the hierarchy of search directories. A step up the rankings in the same, such as Yandex, it is also getting traffic from it in the form of additional targeted visitors and, ultimately, increase sales, placing more ads, ID
On the disadvantages of non-professional registration should not be silent.
The danger of the first. On the other hand, it is possible, especially when low-quality automatic registration in catalogs, which promoted the site falls into dubious company blatant references to pornography, promotion of cruelty and violence, incitement to extremism and other terrorists. To live this catalog only as long as its the same Yandex does not detect or recognize, that is quite long. Then - the immediate and inevitable ban throughout the catalog. And your link as well. Cried the spent money.
The danger of the second. Another highly undesirable option - that is the directory where the links are mixed in a heap. Not only do such resources search enginewith great pleasure, because even if you do miss, the link does not deem the thematic and TIC , at best, will not grow.
From all this it is necessary to draw a conclusion - registration in the catalog should be done by professionals, but if you want to make this chore and filigree procedure with their own hands, you should at least learn the theory, as well as a maximum - to spend a few days to prepare and run the actual quality.
Registration in catalogs - practical advice : Enough of the theory. It's time to move on to the practical registering your site in directories. Like any other important events, runs preceded by a rather time-consuming the bulk of the preparatory period.
One. All descriptions , names best to make the Word, and then transferred to the registration form - so you can avoid the grammatical errors and pre-calculate the number of simplify.Vs other data, too, it is desirable to copy the file from the than typing each time manually.
Two. Username and password , which is required to enter a registration must be universal, it's easier to remember numbers, letters. Observe safety rules and do not use catalogs for registration as the same user names and passwords that the personal resources, wallets and so on.
Three. Preparation of information on its website. It should include the following:
1/3. URL , it is the same - address. Particular attention should be paid to the requirements of a particular directory. Some require that we specify the prefix http://, others - do not require. Be careful.Observe the rules of writing style URL, not lost their option on the option, as they began, as always, and write.
3.2. Title. Note that the name, in most cases, and serves as the link text, so it should be thoughtfully written, including, without compromising readability, keywords and phrases (better bass), which will also increase in TIC and PR is also an increase in the reference ranking search engines for those keywords and phrases. It should be noted that the key phrases can be found in such services as (from Yandex) and others like him. It is better if you prepare several options (ideally at least 25), containing different key words and phrases in various combinations. Follow the requirements of the directory to the length of the name. Some of them are limited only to the maximum length, and others - still minimal.
3.3. Description. A properly drawn up a description of - the basis of a successful registration, as this is the text read by potential visitors and search engines. Different directories have different requirements to the size of the description (from 80 to 255 characters) Therefore, it is useful to have a pre-defined description of several options. You can create only one description of the sensible, and then multiply it with the help of special programs for over 100 unique versions. In addition, it is required, and extended (in some cases - to 4-plus thousands of characters) Description. Follow the logic and literate exposition of his thoughts, ladies and directories, as a rule, strictly moderated, and incoherent set of key phrases, along with grammatical errors just will not describe the preparation.V need to focus on "interesting" and readability, and not the key words, although they also can be used within reason. Try to express thoughts concisely, using short sentences - the eloquence best reserved for other cases. In a number of directories for a short description (up to 170 characters.) And long (from 170 to 270 characters). In principle, there is no need of special inventions - to fill the two graphs one directory can be the same, just a short description of volume.
3.4. Labels or keywords - this column must be filled: here are making queries that characterize your site. The words to write a comma or a space (see the specific requirements of the catalog).Typically, the number of keywords is limited (10-12 pcs.).
3.5. Category. This refers to the section of the catalog, which will be posted to your site. Some catalogs have all ten sections in other sections of these - the construction of a complex on many levels.Should carefully examine all the proposed categories of the catalog and place your website in the most appropriate category, in which case you'll not only receive a link to a search, but may increase the attendance of members. 3.6.Problem with e-mail and their solutions. It happens that because of the actions of unscrupulous owners directory, your left for the registration confirmation e-mail address, then subjected to bombardment spam. You can protect yourself creating single box on a free resource, which removed after registration. Many directories require registration with details such as name, address, telephone and even fax. These requirements are formal, nobody will check and does not intend to, but to fill them, though fictitious data required.
Four. Classification of directories. What is the "right" directories?
4.1. Classification Directory for moderation. There are moderated and un moderated catalogs.
4.2. By placing links to directories are straight and curved links. An example of direct giving and TCI, and PR, and the reference ranking, link: <a href="http://google.com"> Site Name </ a>. The curves - it redirects, or links, or links, the data through JavaScript. Almost none, except for very rare visitors to the site, they are good.
Five. Pay attention to the links. Catalogues, placing direct links to do this in two ways:
Six. Feedback link. requirement placing a backward link, ie Links from your site to the directory, typically for "black" directory. Sign in them can be used only if it is highly specialized directory exactly matches the theme of your site.
Seven. Conclusions: The Register makes sense only in:
7.1. Moderated directory
7.2. "White" directories
7.3. Catalogs, placing direct links.
7.4. In the "black" and "gray" directories, except for very rare cases, the registration should be avoided.
7.5. Payment for placement of their links to produce only in the case of registration in the elite catalog, long and well proven.
We recommend to observe these rules when registering their site, and then you'll get from them what to expect.
The final tip - a quality run through catalogs - the lot of professionals. The famous saying goes "time - money." It is better to pay a one time professional and the time saved to send to more productive work that will bring pleasure and more profit than the amount spent on soundly registration and site promotion.
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