2 approaches to sales on the Internet

Friends, in this paper, we discuss how sales are made ​​on the Internet, which is due to revenue from the site . These include more areas such as: Info business, affiliate programs, MLM. I want to share what I learned from various sources and Internet based schools over the past year and a half.

2 approaches to sales on the Internet

I identified two main approaches. The following table I summarize the key points in both approaches.All options in the second approach, I think good and acceptable.

Approaches to Sales	1st approach (often scam)	2nd approach (standing business)
A. Key Points	Manipulation and lying (exaggerating the benefits can not fulfill promises).	The quality (professionalism) and trusting relationship.
Two. Buyers (in the eyes of vendors)	Almost all - silly crowd that is looking for shows, which can be manipulated and which you can sell anything.	Target audience - there are people who are looking for exactly the goods and the services offered by the author.
Three. Relationships with customers from a business perspective	Customers - those who can exploit .	Customers - those who built a business relationship .
4. Priority objective of the	Earn for yourself.	Help people and earn revenue.
Five. Who exactly is the buyer	All Internet users. (In some cases there may be certain groups of people. For example, when you need to sell the product for weight loss.)	Specific groups of people with specific characteristics and needs, problems, issues.
6. What to do when looking for buyers focus	Need to master the techniques of manipulation and the use of visuals (pictures, video), and then we can work on most people.	Need to find is the target of people - those who are right for those goods and services offered by the author.
7. What to know about your customers	Learn fears and pain of the people in general (or specific groups - such as weight loss).Learn what makes most people more of an impression. To master the techniques of manipulation .	Specifically, to determine for themselves the characteristics of its target audience: sex, age, social and family status, etc.Learn the needs, issues, problems, dreams, etc. their target audience.
Eight. What is to give people	In fact, nothing useful, or minuscule.	1) The fact that people are looking for. Learn the needs of your target audience and meet them. (That is, develop a solution to the needs of customers.) 2) What is the author. identify their achievements, to understand how this can help others, and find people who will help. (That is to attract a buyer who needs it the experience and knowledge, which has an author, - those who have this requirement.)
9. What to offer	To create the appearance of addressing people .	Offer people the solution of specific problems (problems)with their products or services, and not advertise yourself, your product or service.
10. How to attract people to want to buy	Methods of manipulation: to exaggerate the problem, scare, pressure on the pain.	To increase their professional level, becoming an expert in his field and to give qualitative information (and free and paid).
11. Relationships with potential buyers	Absent or imaginary trust.	Create a trusting relationship - giving quality information for free, and communicating with people(on the blog and newsletter, answering questions, thanks, inspiring).
12. Relationship to potential buyers	Neglect, indifference.	Respect.

Deviations from the table

Friends, I have described in the table, both approaches in their pure form. In reality, some of the items they may intersect or deviate from the norm.

For example, the first approach, the author may also provide free quality information and even services (for example, to advise readers for free in the letters), and has a fee - the quality is not as high as advertised by the author.

And in the second approach, the author can use the individual elements - that affects the majority of people (eg, visual effects - video, pictures, counters, time - or clearly describe the problem), which may resemble the techniques of manipulation. On the Internet there are some people whom I respect that, indeed, provide quality products and services are the experts, show respect for others, but along with the use of some of the effects that produce the impression that recommend manipulators (eg, counters, time).

Or is the priority objective in the second approach may be yet to earn for themselves, solve their problems, and has along with it to help other people.

There are also cases in the second approach, the author does not get in personal contact with the target audience (not to communicate in person with some specific people through comments and letters), but only provides useful qualitative information. In such cases, the approach is also effective.

Conclusion

Elements of the 1st approach is most often used scam. He seems to be faster and more efficient at first. But over time, such a business is crumbling. In my opinion, it is dominated by the Internet. I do hear that the 1st approach offers some Internet based business schools and conferences info biznesmenov. So many people already distrust arose Info business and any sales on the Internet.

2nd approach is more time consuming, but also more durable. In the future, it was he who helps to create a passive income online .

Friends, most importantly, what this article was written, - determine for yourself which approach you personally want to use for your online business and the way in which you want to sell online.