Reference ranging

What is referential rankings ? How does it differ from the outside?  You are buying links? And why not use your own website pages? We offer you a detailed overview of the methods and principles of the reference ranking - as a way to promote your site search engine.

Many experts disagree on exactly how referential rankings can affect the rankings of search engine queries, since this factor are other elements of the promotion.Nevertheless, it can be argued that the competent referential rankings for your website contributes to its popularity. You could even say that this factor more weight to search engines than the relevance of texts and titles, as well as other methods of promotion. Actually, there is a reference ranking algorithm of search engines to determine the relevance of the site request based on an assessment reference environment and the internal structure of the reference site.

Let's elaborate on that a reference ranging as it is used, and that can bring your site. The operating principle of this method is based on the possible influence of text links on the relevance of your site. In simple terms, the relevance of the resource - this is his line entered into a search engine query, of course, that the higher the relevance, the higher the position of the links to your site needs. Thus, by placing text links on the page of your site in the network, you can improve your position in search engines. Relevance - is a key indicator for the search engines, so the promotion of a site needs to be raised to the highest possible level through various means, one of which is a reference ranking.

Reference ranging very effective way of promotion, which is widespread in today's Internet is mainly due to its simplicity. Because no specific plans and projects for the reference ranking of the site make no mistake, simply create as many hyperlinks that send users to your life, and place them wherever possible. But in practice it is not as easy as it seems at first sight, because, like any other business, which gives qualitative results, this method requires a correct approach and time. After all, if you spend a ranking of links, allowing for error, no effect of it will not, and you're just wasting your time in vain, and possibly do harm to his share. So, for example, are considered ineffective methods of so-called black advancement, when the ranking is carried out automatically, now search engines have learned to recognize the purchase links and sympathetic only to the natural - ie highest surrounded by text and located on the thematic resources.

Methods of reference ranking

It is said that a reference ranking is of two types - internal and external . External done through the exchange of links to other resources, or simply buying links from the owners of other sites. At the same links may be graphic, text and context. All of your links, putting on other sites, are in the type of external reference ranking. The inner is due to the fact that one page of your site can put down a link to another page on your site. All links to your site placed on your same resource, refer to the type of internal reference ranking.

Two of these methods, though identical in its essence, entirely carried out in various ways, and usually give different results. Thus, it is undeniable that the internal rankings carry a lot easier, because as the owner of the site you can put on it whatever you want. Another question - external rankings, as for its implementation must be agreed with the owners of other sites, and because not everyone wants to just post a link to someone else at the resource, have to come up with a variety of mutually beneficial exchange scheme, such as "I place your link in yourself, and you put my link on your site. "

There are other methods, such as placement on sites that specialize in what other people have in their thematic links or forums. Be careful when placing a link to the resource in the catalog - they often go to the bank by search engines. A more promising from this point of view is to place on an external resource link to the site, along with feature articles, but we'll talk in more detail at another time in the "Website Promotion Articles."

Widely used and methods of black advancement, can serve as an example of spam, which is inefficient because it does not interest visitors and therefore quickly removed from the resource without making much use site that is referenced, but also hurts him, because Spam punished.

The internal reference ranging, the benefits

For a start it is best to consider the internal reference ranking, because it is much easier and carries not so many nuances. Despite its simplicity internal method is incredibly effective, it is confirmed by the fact that the internal optimization of website pages has a certain limit, after which the development of the site is almost impossible, but thanks to a reference ranking resource can endlessly to climb the topmost position. Thus an internal ranking site is much easier and more efficient than set the page settings, trying to pick it up by searching for ideal combinations.

Methods of internal reference ranking

So, how can be an internal reference ranging? To get started you will need to deal with specialization of the site and choose the most important key phrases that you think will be used in queries to search for information from the resource. When this is done you are creating links to pages on your site, the more the better, but remember that everything in this world there is a reasonable limit, and if you score the links at your site, the user is not interested in them, even if the search engine will put it on the first place in the top.

Links must be text, not text links do not give any effect, they just ruin the aesthetic content of the page. Moreover, the link text should contain the key search, as the whole principle of reference ranking lies in the fact that the search engine will see as many keyword phrases that link to your site. Initially, search engines relied on the ranking on the basis that if the site is a reference to the thematic text, then it goes to a specific theme pages. Thus, the more links, the greater the likelihood that this resource for a particular keyword are interested in a large number of visitors. It is now clear that in order to improve the rating of the resource you want to use text links to this key requests.

Put links to pages on other pages of the resource, so that one page had a sufficient number of different key phrases: nouns, add the unions try to reproduce all the options that can be entered in the search query.

It is best to place the links in the text or some information of retreat, it is important that the hyperlinks did not disappear because of readability, as visitors must not only see your site in search engines, but also interested in them. The standard number of internal links on the page itself is not, but it's better if their number does not exceed 3-4. At the same time should maintain links to different pages, or one but not necessarily be expressed in different variations of search queries.

The provisions of the internal reference ranking

Through an internal reference ranging, it is worth remembering that it is carried out by special rules, the violation of which can lead to the fact that all your efforts will be in vain, and you do not lift the rating of your site.

Thus, each link on the page should correspond to its contents if it is not, then the site will go forward will not last long, because modern search engines are not so easily fooled. one of the methods of black advancement, when the site provide a key link to the popular demand, when in fact this resource is nothing to do with the subject request does not have.Usually, the placement of such fraudulent links on your site raises a few lines up, but it lasts for a maximum of thirty minutes, after which the resource is once again roll down.

Moreover, it is desirable to link to the site was located in the text, suitable to her on the subject, it greatly improves your chances of success, because it reinforces the position in the search engine. This is due to the fact that the effect of references to the position of a site depends on what the relevance of the text in which it is located.

You can not be placed on one page too many links (this was already mentioned above). This is due to the fact that to improve the quality of its services search engines impose some restrictions on the possible sites, as in our time, more frequent case where a reference was used for ranking purposes is absolutely incomprehensible. Thus, a very popular joke bullies network was to promote websites by reputable manufacturers absurd and indecent request, and such things are possible only through a reference ranking. Search engines are trying to deal with this in several ways, first, they impose restrictions on the total weight of the links on the site, they can also put filters on the page, not including options that are given to them. It is undesirable to expose more of the same as references to the same page as the search engine generally will not take them into account or for one hyperlink, a recurring error. A much better use of links to the same page but with different needs. This is advantageous in terms of promotion, because the referential ranking is necessary to combine well with other methods of promotion, because it alone does not bring little or no benefit.

Internal and external rankings

It is desirable that the links to your pages have been posted on other sites with high ratings, as a reference to a resource that has zero parameters CY and PR does not give you absolutely nothing. Therefore, if your site is not so advanced, it is necessary to combine the possibility of external and internal rankings as to promote the network are good all means, if they are, of course, effective.

If we compare the features of external and internal rankings, we can observe that, despite the many advantages the second option, external links give us a much more useful. This is due to several factors:

- First, you can not put an infinite number of links in the domestic ranking as the number of pages is limited;

- Secondly, you must use only the ratings of their own resources, while the ratings of other sites is much higher;

- Thirdly, the weight of links from related pages for search engines is much lower than the weight of links from other portal.

Nevertheless, the internal reference ranging is a very effective method of promotion, the main advantage of which is explained simply by placing a link on your site, you are not required to comply with any agreement, and this greatly simplifies the process, saving you the hassle. In addition, the expression "self-help" is very important in the network, and this is just a way to promote such principles.

Conclusion: The skillful and balanced combination of various methods of promoting a web site usually leads to excellent effect. Caution and respect for a sense of proportion also applies to the reference ranking as one of the methods of website optimization.