Penalties from the search engines

Hello friends and visitors blog, In a previous article we talked about,Two main areas for earnings on the site. Today we will examine what can be penalties from the search engines for placement of paid links (here we mean the search engines Google and Yandex). Or in other words, what risks is placing paid links on the site.

Penalties from the search engines

Search engines can punish the sites as follows:

• place to reduce the site-specific needs in the search results;
• reduce the rates TIC and PR;
• filter;
• ban.

Let us now analyze separately each of these sentences.

The decrease in the search results

The decrease in the search results - this is the least severe form of punishment.

Organic Results - a position in search engines when a user searches for a particular query.

For example, you type in the search bar of Google or Yandex word "blogger". Click on Enter. Before you open the page with a list of sites. For example, in the third position do you find a particular site http / / aaaaa.com. If the search engine determines that the site places too many corrupt links, it can reduce it - for example, the website http / / aaaaa.com will have to be not on the third position on the first page, and on the 10th position on the second page .

Where will this lead? To reduce site traffic. Agree that most users visit sites that are on the first page and as high as possible to the beginning. On the second page of the drop is much less common.

However, revenue from the site due to paid links you will continue to receive. And in general, it will remain the same. Options on the stock exchanges is not reduced. And if you yourself are looking for advertisers, it is possible that some of them you will be denied due to lower traffic to your site. In this case, you have to spend additional time in order to have enough orders from advertisers directly (have to look longer interested).

Conclusion: The decrease in site traffic, earnings on the links remains the same options on the stock exchanges, with self-seeking advertisers can increase the time to search for orders.

Reduced TIC and PR

Reduced TIC and PR - it's more substantial penalty than in the first case. But it can be quickly undone. For example, when the next Google or Yandex apdeyte can restore the previous TIC performance and PR (if the author takes certain actions: just stop placing paid links, or will do so less frequently or become more and more of them to publish articles without links).

For example, I have since turned to one site. When I was placed on paid links it, cut it Yandex TIC from 20 to 10. When I stopped to place paid links, the next apdeyte TIC was again 20.

TIC and PR - it's performance credibility of sites in terms of search engines Yandex and Google.

TIC sets, raises or lowers the search engine Yandex.
PR assigns, raises or lowers the search engine Google.

It is these figures most often recorded on the exchanges of references, such as Blogun, Rotapost, Gougetlinks, Getgudlinks (usually pay attention to the TIC). The higher its value, the higher the fee for posting links on the site. Accordingly, the decrease in these values ​​leads to a decrease in revenue from the site.

Conclusion: The earnings of the links remains, but becomes lower.

Filter Yandex and Google

Filter - this is more severe and prolonged punishment and more common. Still, even reparable. It can last from months to a year. From my experience I have often noticed that the sites may be located under the filter 2,3, 4 months or 6-7 months. Usually less than a year. In rare cases a year and a half. One of my site stayed seven months.

The filter means that a significant number of pages fall out of the SERPs, and new pages are not indexed by search engines (ie it does not send these pages in the SERP). If before the user can find the site for certain search queries at the first, second or third page, in this case, even turning over 10 pages and more in the search results, the user never sees this site. In the search results may only stay one or more pages.

Filter - a significant reduction in the number of indexed pages on the site (short filter - a reduction of indexation). There are times when only the main page remains in the index, while the remaining pages of the site fall within the filter are not indexed, do not appear in search results. According to my observations, more often if the filter remains in the index from 1 to 10 pages.

Number of pages indexed - is the most important figure for earnings in the references. If indexing is significantly reduced or absent, the site can not earn on the links: it is not allowed to earnings on the stock exchanges of links and advertisers refuse to give orders (if the author is self-seeking advertisers). Why not? Because the newly added links are ignored by search engines, as long as the website does not get out of the filter. It turns out that such external links can not profit those sites to which they lead (in simple language search engines will not see them and take into account).

Conclusion: The site can not make the links, but in the future, this capability is restored.

Ban
Bang - it's the worst thing, but more rare punishment (from the site must be very strong violation of this). It is prohibited to the indexing of all pages of site specific search engine. In fact, it is death for the site. Restore the site after the ban is very difficult.

Conclusion: The site can not make the links, it is difficult to restore this feature in the future.

So, my friends, we discussed the possible penalties from the search engines for placement of paid links.