Feb 7, 2012

Freelance web design, pricing strategy

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B ir in many sectors, as well as freelance design work at every opportunity, say the study is on the rise. Flexible working hours and work from home as attractive grounds, playing the biggest role in this rise. However, this rise in the web design world of freelance employees and customers all complain about the same situation: the gap in prices with the competition . Some designers incorrectly assessing the competitive event, they continue to give web design service in exchange for lower prices too. However, not only in terms of competing designers, looking at by the customer is very important to know to make the right pricing.

Freelance job vacancies and forums that you browse for designers, web design service that you're seeing 100 TL. This is really a sad situation in terms of professional designers who is serious about his job. Although the absence of competitors as well as they, they decreased in direct proportion to the quality of service, this amount yanıltabiliyor customers who do not knowledgeable in these matters. Still conscious customers, the website needed to ensure that quality they want to know about the minimum and maximum price.
Including the question I faced a lot of designers: " How much do web site? "is not that easy to answer this question. The article continues, website pricing for your projects a way to track when and how you will read what to look for. In particular, I would recommend this business to carefully read this article beginners.

Web site price
A website need to ask some questions to yourself before you price your project. Giving answers to these questions, you will have made an analysis of price you get a sense of the project:

How much time will take?
The most important factor to consider when determining the project price, time . According to the size and type of work will need to be able predict the approximate time. The easiest solution to this matter in fact, the project charge charges by the hour. Already a lot abroad, freelance designer, they are trying to evaluate projects per hour. However, this is a preferred embodiment of our country operating system does not have to evaluate project over the total time. So the price of a website in direct proportion to how much you increase your need to know to take your time.

Do you have time to get a new job?
There are times when it is sometimes that means we have to work on many projects simultaneously. Kıvırdığımız nose is so new jobs. In such cases there is a word commonly used colloquially: " I do Give billion ":) However, this question may not apply at all times in this business. If you do not have enough free time, sleep, and a personal touch to sacrifice aktivitelerinizinden prices may be times when you want. Conversely, if you have time to avoid an empty project, you can choose to receive lower prices than normal. The situation in the commercial world the opportunity cost is called.

What is the future potential of the project?
Fiyatlandırırken receive project, the project's future potential is very important. If you really are sure that the holder is a web project, at a price lower than normal for this job you might want to miss. Thus, even if you have earned less than initially, over time, this project will give you more both directly and indirectly.

Do you provide technical support?
I work out my website fiyatlandırırken will not want the customer must ask whether after-work support on a regular basis. So after delivery to the customer site, content management, site maintenance and security of the customer to engage in all the work, such as giving different prices. All technical support is also going to be the web site if you belong to me I will be charged for monthly support for the project by setting the price lower than usual, I'll take a monthly fee for technical support, I would prefer to cover the long term. While the new website project, you talk to your customers the issue definitely.
How valuable the customer for you?
When satisfied with the new owner of the project before, and trying to treat a customer in a flexible price. One of the most difficult aspects of freelance work, because the mutual satisfaction of the client-designer. Already have a customer that you are happy with and do not want to miss this opportunity. Or in the case of the sector has made a name as a new client, keeping the price lower than normal "work to contract" is useful in terms of portfolio.

Does anyone know what the client wants?
This is one of the most commonly encountered situations, and the chief annoyance. If the customer does not know what you want about your web site there is a lot to do with your business. When you start your website from the customer to take his job is so much change requests that change constantly designing and coding, you will have to be back to even. The extra time and extra cost is the loss of labor. When reporting the total pricing to the customer at the beginning of the project in question must consider the extra cost. Also do not want to fall into this situation with your clients with you, and project-related work to be done and I would recommend you to make a contract where the total price.

What requirements of the project?
Technologies in use on the website may vary according to customers' demand. User will use the coding language (xHTML, HTML 5 ...), a lot of web technology such as flash or javascript affects the cost of the project. In addition, the content management system or CMS will use an e-commerce system setup and software are going to do the work according to the language and zorlaşacağından çoğalacağından, the price you must pay attention to all this while.

Experienced enough to receive what type of business?
Very good web designer can. Of a type never before, however, are working to get the job website, you will take more time than ever before and make sure yoracağından. If the customer wants you to do things you're not experienced before, a factor that increases the price for you. Years experience in the ease of doing a job because you win, you will not find a job to do for the first time. But for every project you spend the time and effort to learn something new is not going zorunuza, on the contrary it snow with you're counting, you can keep out of the assessment of this factor.

Sources I used in preparing this article:

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