KLM & social media

The airline KLM recently launched its new " Meet & Seat "by logging into their Facebook accounts and / or LinkedIn, the passengers will be able to know who flies with them and choose their seats in neighboring according to their profiles / interests on a seat map directly to the website of the company.

KLM is not his first attempt, this initiative confirms the will of the mark "integrate social media within its communication strategy / relational. evidenced by the Facebook page (which recently celebrated its million fans , the company has also created a video of thanks dedicated it posted on the wall), the official Twitter account and with some 230,000 followers where the brand up a conversation with customers and answers their questions / requests. The brand is also present and is a frequent content through its blog and its spaces LinkedIn , YouTube or Hyves .

Another landmark campaign conducted ago over a year and a half, entitled " KLM Surprise "was to surprise the passengers traveling with KLM they tweeted by gathering up info about them on social networks to their offer a personalized gift (details in the video below)

The brand has also recently launched a new service dedicated to Twitter users " KLM Fares "and allowing a simple Tweet via @ KLMFares account to know the best rates for flights