Creating an effective poster is different from a flyer or brochure: you need to attract people's attention less than a second, sometimes far away, so you must be sure that the poster conveys the idea of quick and clear. Especially for you today, 23 rules that the poster was a success!
Location
A. There is no confusion. If so, to see the poster, you would think people just pass by.
2. Create a poster, to look slid across the right information at the praivlnom order.
3. Leave some white poster. White space gives your eyes a little break from all the smart graphics and text to your poster. Surround your text with white space and see for yourself that is so much nicer to look at.
Colours
4. Use bright colors. Nothing attracts attention as a vivid piece.
5. Do not forget about contrast. Contrasting colors look good together and make it easier to read the poster, but do not overdo it.
6. Use the color palettes. If you do not believe in a combination of colors, it will help you.
7. Do not overdo it with the number of colors, or a poster will look messy.
8. Make sure that the colors chosen are suitable for your brand. Because if you are the owner of the expensive hotels pathos, the nuclear-pink color is hardly what you need.
Text
9. Focus on a single message. Whether it is an event or special offer, or a great product. This is no time trips takes in the history of your company or your certificates of environmental compatibility, no matter how impressive.
10. Now that the message is ready, make it short. No matter how talented you are. Here - first graph, then the text.
11. Place the text in one part of the poster and not spread throughout the leaf.
12. Let the text will be catchy. Use all the literary techniques that are taught in school, so that your words were ringing for a long time in the mind of those who read them.
13. No more than two fonts. One for the header and one for body text. Do not let the posters look as if it came up with teenagers.
14. And speaking of fonts, selecting them, do not forget about the fact that they must be clear and at a distance.
Graphics
15. Use a single image. If the poster is made up of five separate paragraphs, and six different pieces of clip-art, then you can simply throw it away, it does not work.
16. Graphics should be big and fat, so it can be easily recognized from afar.
17. Make sure that the image fits the idea of the poster. The eye always sees the first picture, and then the text.
18. no ambiguous images. The images that convey the meaning of the text and only text.
19. Do not use too many graphics. Frames, shadows and textures - it's certainly cool, but to reduce them to a minimum. These elements should complement the main text and image, rather than overshadow them.
20. Size does matter! Do not forget that the poster would be great, work with high-resolution images. The logo, which you are printing on business cards, the poster will look blurry and terrible.
When you are finished
21. Look at the poster in real size. Before you print anything, print one, to make sure it looks exactly the way you wanted.
22. Check it out. The longer you look at something, the less likely that you will notice a huge mistake. Find someone that he appreciated your work.
23. Print it on high-quality printer! Quality - the final step to effective posters .
Location
A. There is no confusion. If so, to see the poster, you would think people just pass by.
2. Create a poster, to look slid across the right information at the praivlnom order.
3. Leave some white poster. White space gives your eyes a little break from all the smart graphics and text to your poster. Surround your text with white space and see for yourself that is so much nicer to look at.
4. Use bright colors. Nothing attracts attention as a vivid piece.
5. Do not forget about contrast. Contrasting colors look good together and make it easier to read the poster, but do not overdo it.
6. Use the color palettes. If you do not believe in a combination of colors, it will help you.
7. Do not overdo it with the number of colors, or a poster will look messy.
8. Make sure that the colors chosen are suitable for your brand. Because if you are the owner of the expensive hotels pathos, the nuclear-pink color is hardly what you need.
9. Focus on a single message. Whether it is an event or special offer, or a great product. This is no time trips takes in the history of your company or your certificates of environmental compatibility, no matter how impressive.
10. Now that the message is ready, make it short. No matter how talented you are. Here - first graph, then the text.
11. Place the text in one part of the poster and not spread throughout the leaf.
12. Let the text will be catchy. Use all the literary techniques that are taught in school, so that your words were ringing for a long time in the mind of those who read them.
13. No more than two fonts. One for the header and one for body text. Do not let the posters look as if it came up with teenagers.
14. And speaking of fonts, selecting them, do not forget about the fact that they must be clear and at a distance.
15. Use a single image. If the poster is made up of five separate paragraphs, and six different pieces of clip-art, then you can simply throw it away, it does not work.
16. Graphics should be big and fat, so it can be easily recognized from afar.
17. Make sure that the image fits the idea of the poster. The eye always sees the first picture, and then the text.
18. no ambiguous images. The images that convey the meaning of the text and only text.
19. Do not use too many graphics. Frames, shadows and textures - it's certainly cool, but to reduce them to a minimum. These elements should complement the main text and image, rather than overshadow them.
20. Size does matter! Do not forget that the poster would be great, work with high-resolution images. The logo, which you are printing on business cards, the poster will look blurry and terrible.
21. Look at the poster in real size. Before you print anything, print one, to make sure it looks exactly the way you wanted.
22. Check it out. The longer you look at something, the less likely that you will notice a huge mistake. Find someone that he appreciated your work.
23. Print it on high-quality printer! Quality - the final step to effective posters .
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