Psychology of color and its impact on emotional state

Color - one of the most important elements of web design. It sets the overall mood of the color of the site. Different colors evoke certain human emotions. These algorithms were formed during the centuries of active interaction with nature and were fixed on a subconscious level. Experts from Webdesignboth tell us how a person reacts to different colors.



A. Red
Red symbolizes passion, aggression, strength, blood, fire dynamics, helps to stimulate the energy and vitality. It is easy to irritate, raises blood pressure, aggravates stress.

Two. Green
Green symbolizes nature, health, freshness, serenity, and medicine. Relaxes, tones and soothes. Associated with money and greed. Green - the color of the newcomers. In large quantities can cause lethargy and a sense of monotony.

Three. Orange
Orange represents enthusiasm, a sense of openness and friendliness. It is the color of joy, happiness and friendship. This is a good color to provide significant facilities. From the negative values ​​- the ignorance and lies.

4. Blue
Blue symbolizes peace, safety, self-confidence, creates a sense of calm and confidence. Can create a feeling of cold. Transmits the power of modern technology, air quality and depth of the ocean. Of the negative emotions - depression and indifference.

Five. Black
Black means power, eternity and depth. It also means elegance, gentility, complexity, formality, mystery, self-esteem, contemporary music and protest. It is also associated with fear, zlov, misfortune, sorrow, anger.

6. White
White color - is simplicity, perfection, purity, chastity, spirituality, light, security, unity, self-development, sorry, world. From the negatives - the coldness and detachment.

7. Purple
Purple - royal, the color of wealth and influence of spiritual forces, hidden knowledge. This is a high aspiration, nobility, ceremony, mystery, enlightenment, arrogance, intuition, magic, wonder, self-esteem. The reverse side of purple - the sadness.

Eight. Yellow
is often yellow means intellect, optimism and joy. Yellow stimulates mental activity and effectively draws attention. Expresses the children's joy and emotion. Negative values ​​- sloth and envy.

9. Brown
Brown can mean friendship, activities, events, earth, chocolate, materialism, safety, peace, productivity, practice, hard work. From the negatives - the dirty, dull and boring.

10. Pink
Rose means spring, gifts, gratitude, admiration, sympathy, health, love, marriage, femininity, youthfulness, tenderness, good will, feminism, the sense of beauty, emotion, great. On the other side of bisexuality, naivety, weakness, crying.