Is Facebook a failure as a sales channel?

With more than 800 million user name of being the world's largest shopping center with a huge potential Facebook 'is not going as expected so far in the process. Even with the opening of retail stores could threaten giants such as Amazon, Facebook spoken in 2011 was far from expectations in this regard. The situation is even more going back in 2012, it would be alright.

Number of 3.5 million fans on Facebook with GameStop , a sales channel to offer millions of social hayranına about 6 months before it opened shop in Facebook. But it expects sales for the period do not reach the store shut down quietly. Moreover, single-vendor closed shop, unable to find GameStop F-Commerce hopes not.

So on a whim or stillborn F-Commerce companies in trouble they do not keep up with this new generation shopping habits?

In fact, this situation seems to have more than one reason. First of all, the reasons of Facebook for users, to make a shop many different reasons. That's why the first occurrence of the problems seems to be differences in perception.

David Firsch'in Facebook as saying Facebook people spend time with his friends and they enjoyed being a drain on shares. Traditional methods to users in this situation is not so easy to sell something to work with.

But on the other hand, not impossible. Perhaps more than in the F-Commerce when inflated, but in Facebook's advertising and marketing brands, not a single offer. There are online stores which is not a solution to bring the same into a Facebook application is now clearly visible.

Marks caused by this point that Facebook should be concerned with trying to understand better the dynamics of social media, start here to create a more appropriate strategies. Here too, the task of digital agencies that aims to strengthen the presence of some companies is falling social mecralardaki ...

Including social elements, facebook stores that offer unique content on the world's largest social networking site is very possible to be successful. In fact, this example is not far away. continues to increase its sales to be on Facebook, a unique approach to F-Commerce just enough to keep pace with one of the finest examples you may have.