Your users tell you that it's time to update the site

Metrics give you immediate insight, in which something is wrong, but to learn the basic requirements for upgrading you need to communicate with their customers. Work review is good, but testing usability is most effective. The flow of communication allows you to explore the dynamic filaments that restrict the reviews. If, through these conversations, you notice consistent patterns that shed light on the major metrics trending down, it's time to redesign.

In addition, these user interviews show common relationship to your brand, which can also be upgraded. In some cases, negative brand perception should be sufficient to cause the upgrade - you would never know about it, if it had not talked with their customers. If the feedback from consumers is broad and far-reaching, it will tell you not only as a re-think of your Web site, but to what extent.

Typically, consumer interviews focus on specific elements of your process. These are areas on which to focus modernization. In most cases it would not be wholly priority experienced a rethinking of the website.