While many web designers have focused on the development of good graphics, while others focus on convenience. When the site easy to navigate, when all it purports to convert visitors into customers, then we can turn our attention to trying to make it visually appealing. And here is how to achieve this ...
At the wrong approach, you will suffer from the reduction of the number of page views and overall ranking, which is lower than that which can realistically be achieved. If we approach this from the other side and do everything correctly, you can get a higher rate of return, increase conversions, and increase profitability . Those who maximizes the number of visitors to the site to its highest level, doing their best to maintain the ease and convenience in every corner of the site. See below for eight principles that should be used when creating any website.
A. Think like a user.
How you talk when you visit a Web site? You are all-or-pay attention only to the key words that match your goals? The latter is true? You want to read a ton of text to go to the next step, or just press the big fat button that says "Click here for-so?" Again, the second one. Think about your own behavior and the wish of the site, and you will realize that you need a visitor. Try to make the site intuitive, and it will prosper.
Two. Increase the download speed
Users can not pay attention only to the look of your site. They do not need a design, if it involves a long wait for downloads. Nobody wants to waste time. Impatience plays a role - people know that there are other sites that can offer the same or even better. They think: "I come back, if you do not find what am looking elsewhere." At this the visitor can say goodbye forever. The vast majority do not come back.
Three. Warn them questions and answer them
When a user enters a website, the first thing he asks himself: "That's what I'm looking for?" The first major title, which decreases their opinion, should clearly indicate what your site or this page. Make sure the upper left or center of the page title is specified site - it will be remembered at a subconscious level. This increases the likelihood that they will find your site again. Try it for yourself to answer these questions for each visitor:
If you have a clear sequence of actions, the number of those who want to follow them, will rise sharply.
4. Follow the traditional rules in the development of navigation
Of course, new items should take place, but not in regard to the operation of the site. For example, hyperlinks stand out better in blue, which was changed to another by clicking. The menu is better positioned at the top or left side. This is a principle of web design, which seems to say: "Do not make users think," or can be paraphrased thus: "Users do not need to think about how to use the site because they have to think about your offers, products, etc. . "The second option is even more faithful and respectful to visitors - if you do not respect the users and treat them as fools, no impact from this will not work. Just do your site design so that it matches the functionality of other sites.
Five. Consider the demographic characteristics
You can customize the design with regard to demographic characteristics of the audience. If the majority of visitors - the elderly, it can increase the font size on the number of units. If the audience is predominantly female, it is possible to prefer pastel shades rather than black and gray. For children suit bright colors. Given the similar demographic characteristics, you can also improve your site.
6. Keep the site simple and concise
Clutter distracts and repels. Easy to attract, as the user intuitively feels that he can easily find what he seeks. Clean, crisp pages, big headlines, text that is easy to read and simple transition to a different page - all that makes life to visitors. Most pages have to use a lot of white space to focus in those places where you want.
7. Write for the Internet audience
One and the same person reading a magazine or nonfiction, will perceive the information differently than if it had been presented on the site. The key factor here is the reader's purpose. Should be written clearly and concisely, avoiding verbosity. Write clear and understandable, as in 6-8 classes. Short sentences with simple words work best. Avoid jargon, because it would alienate those users who do not understand. You should also break the content into short paragraphs with subheads. This site will attract visitors and keep them from being able to get out off.
Eight. Test and optimize
You may need some time to apply some of these principles to existing sites. But when you do, do not forget to check the results and improve them so that they match your expectations. When creating a new test site start early and do it often.
Studies show that users are increasingly turning to those sites that are constantly optimized, but it remains easy to use, even if the products, information or services to them worse than that. This should make you think. You may need to spend a few weeks to apply the basic principles of effective web design from a user perspective, but this is what will bring a significant contribution to the success of the site.
Stay the course and continue to apply these principles to each new site and each new page.
At the wrong approach, you will suffer from the reduction of the number of page views and overall ranking, which is lower than that which can realistically be achieved. If we approach this from the other side and do everything correctly, you can get a higher rate of return, increase conversions, and increase profitability . Those who maximizes the number of visitors to the site to its highest level, doing their best to maintain the ease and convenience in every corner of the site. See below for eight principles that should be used when creating any website.
A. Think like a user.
Two. Increase the download speed
Users can not pay attention only to the look of your site. They do not need a design, if it involves a long wait for downloads. Nobody wants to waste time. Impatience plays a role - people know that there are other sites that can offer the same or even better. They think: "I come back, if you do not find what am looking elsewhere." At this the visitor can say goodbye forever. The vast majority do not come back.
Three. Warn them questions and answer them
When a user enters a website, the first thing he asks himself: "That's what I'm looking for?" The first major title, which decreases their opinion, should clearly indicate what your site or this page. Make sure the upper left or center of the page title is specified site - it will be remembered at a subconscious level. This increases the likelihood that they will find your site again. Try it for yourself to answer these questions for each visitor:
- What can I do here?
- What benefits will I get if I will make it
- How can I do this?
If you have a clear sequence of actions, the number of those who want to follow them, will rise sharply.
4. Follow the traditional rules in the development of navigation
Five. Consider the demographic characteristics
You can customize the design with regard to demographic characteristics of the audience. If the majority of visitors - the elderly, it can increase the font size on the number of units. If the audience is predominantly female, it is possible to prefer pastel shades rather than black and gray. For children suit bright colors. Given the similar demographic characteristics, you can also improve your site.
6. Keep the site simple and concise
Clutter distracts and repels. Easy to attract, as the user intuitively feels that he can easily find what he seeks. Clean, crisp pages, big headlines, text that is easy to read and simple transition to a different page - all that makes life to visitors. Most pages have to use a lot of white space to focus in those places where you want.
7. Write for the Internet audience
One and the same person reading a magazine or nonfiction, will perceive the information differently than if it had been presented on the site. The key factor here is the reader's purpose. Should be written clearly and concisely, avoiding verbosity. Write clear and understandable, as in 6-8 classes. Short sentences with simple words work best. Avoid jargon, because it would alienate those users who do not understand. You should also break the content into short paragraphs with subheads. This site will attract visitors and keep them from being able to get out off.
Eight. Test and optimize
Studies show that users are increasingly turning to those sites that are constantly optimized, but it remains easy to use, even if the products, information or services to them worse than that. This should make you think. You may need to spend a few weeks to apply the basic principles of effective web design from a user perspective, but this is what will bring a significant contribution to the success of the site.
Stay the course and continue to apply these principles to each new site and each new page.
This blog posts are very informative. I have a similar blog myself. I’ll add more examples as they come in, which I’m sure they will help full for your blog.
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