Why is professional development of the logo may not be worth $ 5

Why is professional development of the logo may not be worth $ 5

To date, there is a tendency to evaluate the development of low-logos. People do not realize the importance and value of a good logo for their business. So I want to outline some very important facts on which you can see why you should not be conducted on proposals to develop a logo for $ 5, and why your logo - it's not something that can be done by the way.

In general, I'm going to compare "cheap logo design" with "expensive design a logo" and I also point out the reasons why the logos are not professional developers will take up the development of cheap and why you should invest in a professional logo design.

What is a logo?

To understand why there is a  logo for a start you need to know what it is. Design of logos designed for immediate recognition, bringing trust, admiration, commitment, and the alleged superiority. The logo is one aspect of a commercial  brand  of the company or enterprise. Its shape, color, fonts, and images usually distinguish the company from other similar companies in the market. Logos are also used to distinguish between the various non-profit organization.

I wonder why people do not have logos or logos, they buy cheap, despite the fact that the logo is so important.

Work with no warranties, and unfair competition in the creation of logos

Before proceeding to a comparison of cheap and expensive logos, I want to talk about what is called the work without warranty. This work, which the employer is based on a speculative basis.

For example: You create a logo for me, and I'll pay if I like it.  - This is an incorrect statement of the problem.

In order for the situation became clearer, let's imagine this situation in any other professional field, where it is simply  there is no work  without a guarantee.

For example, as follows:

Yesterday I went to the dentist. After the doctor looked at my teeth, she invited me to dental treatment. I told her that she had treated, and if I am satisfied, as it did, then I, of course, she'll pay. She replied that she could not do it, because it usually provides when it is already pre-stipulated price. I told her that I was her answer, after a consult with another physician.

This situation occurs in the field of design  every day . It is unethical and destroys the scope of design services. Designers should not waste time and effort if it does not guarantee payment , as well as the dentist or any other professional.

I do not want to continue to return to this in such detail as is done now, but I would like to stress once again: please, with all his might avoid unfair competition and work without any guarantees.  Such actions are not necessarily immediately, but will reflect poorly on your business .

$ 5.00 (cheap logo design)

Now that we have touched on issues of harm, without warranties, let's look at the issue of quality, which can be expected from the cost of the logo in the range from 5 to 200 dollars. In particular, today's forum Digital Point, I saw the  offer for $ 35 .

In short, the proposal to create a logo was:

We need to do a logo for the site 'Spela Piano'. The name translates as' Playing the piano. " On this site users can learn to play piano online.

Below you can see the options available. What do you think, what was chosen?

You may notice that almost all of these logos free standard fonts are used, and after a good use of fonts - this is one of the hallmarks of  professionally made ​​logos . They should be readable, facilitate memorization, produce the effect of not being a color and size can be changed.

Answer the questions on the logos suggested above: 

Which of these logos, you can describe or remember?
These logos will be effective without color?
Their size can be changed?
They will be recognizable at first sight?
Do they reflect the personality, character and views of the company?
Will the customers they have a sense of trust?
They look high quality and professionally made?
I will not answer these questions. Answer them yourself.

Professional logo design


Now compare these professionally made logos and answer the same questions that you answered before ...

See the difference?

Why the difference?  As highlighted in the article about the development of  logos, professional designers , the professionals have their own development process, which includes research, sketching, conceptualization and the actual image. Therefore, professional logo may not be worth $ 5.

The process of developing a professional logo designers usually consists of:

Assignments for the design : they create a profile, or conducting interviews the client, in order to understand the task.
Research : They conduct research, paying attention to the whole sphere of activity, its history and major players in this field.
Correlation : they explore the logos that have become successful, as well as contemporary styles and trends that are appropriate to the project.
Create sketches and conceptualization : they are contemplating the idea to create a logo in accordance with the assignment and research. They, having knowledge of the development ,  creative  approach to business.
A fresh look : during this creative process, they make a pause that lets their ideas mature, and by the designers to gather new strength, and view your work with fresh eyes.
Presentation : They then decide whether the client provided all logos or more selected options.
Celebrations : They drink beer and eat chocolate or sleep or starting to work on a new logo. Or do some of these things simultaneously.
Do you believe that all this could cost $ 5?

In this case, it should be noted that the software for creating logos is $ 700, even if it does not take into account the cost of the computer and such essentials as ... paper, ink, and the availability of the Internet.


Other causes of

There are a few other designers mentioned the reasons why the logo may not be worth $ 5.

Tara on her blog  Graphic Design Blog  points to  six reasons why the logo is worth more than a lunch . These reasons are as follows:

With a logo people get a first impression about the company.
The logo must be durable.
The logo must be original.
The logo should look professionally done.
The logo should reflect the era and attitudes of contemporary design.
Logo - is the starting point of all the company's image.
And now look at all those logos for five dollars or even your own logo and think - do they correspond to all the above items?


How much does a logo?

This question is often asked, but it is difficult to answer, if there are no further details of the project.

The cost of professionally designed logo - it is a question that can not respond quickly, because each company has its own,  different from other companies' requests .

The best approach to this issue - it is costing for each project. To design the logo is taken into account several factors, such as: how much to provide samples of logos, what is the approximate number of changes, what is the amount of required studies, as well as the size of the company, and so on.

The best way to learn the value of the logo - to ask about the designer, which you plan to order its development.

Do you agree with me? Logo is actually worth more than five dollars? How much you paid for the logo design?