Interested parties are invited to go to the tab "Burberry Body" on the page of the brand to request a sample. Fans will be delighted that Burberry ships its free samples in virtually all countries.
Artistic Director Christopher Bailey, said the operation via a video on YouTube, also on his Facebook page. Burberry fans are of course greatly support this operation.
Last May, Aveda has also distributed some 20,000 samples of shampoo and conditioner on Facebook. As for Burberry, fans were asked to complete a form containing personal details, and a video presentation. Once the first 20 000 samples passed, fans were invited to visit their shops and hair salons to get others.
Distribute samples on Facebook are effective not only to promote the visibility of a product launch, but also to increase the number of fans and get feedback from consumers.
Earlier this year, the fashion house New York, Oscar de la Renta, had also launched its first perfume on Facebook. After giving 25 000 samples (in just 3 days) Likes the brand rose 40%, says Erika Bearman, Director of Communications. 5000 fans have also agreed to participate in a survey about the new product.
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