Informative, the perception by touch and appearance of a business card to help shape public opinion about you, your brand or company. After contracting your business card - the only thing that remains with your partners in the memory of you. This is your feature, your chance to be noticed and unforgotten, having a good reason.
However, the unpretentious business card is often overlooked. The most important thing - at the first meeting to make a strong impression, but leave the poor made a business card it would be like to hold a meeting at the "star" of the restaurant "Red Guide Michelin", and then send it all home on the night bus. Agree, inconspicuous card probably will not lead to the next meeting!
For a freelancer it is very important to pay attention to every detail. We all take the cards, and most of them throw away. So why are some of the cards fall in the number of the elect, while others throw in the trash?
Common disadvantages of business cards, which are difficult to remember
We present a few common mistakes made when choosing a freelance business cards:
Obscurity
What makes your card from the crowd? Do not be boring and mediocre, be unique and noticeable. Remember, however, be seen - not to be famous. You do not want you to remember the worst part?
Faulty Design
If your card is done improperly, as perceived and your work. Very complex design also makes the wrong impression. Well thought out design, and remember that when you print on small format fine details get lost. Of great importance are factors such as color and font, so be sure to make the right choice.
Incorrect presentation of information
On your business card text and design does not have to compete for attention, so make sure that the text is clear and easy to read. How many times have you received a business card at some event, and seeing it after a while, could not remember what kind of business. Provide too little information on the business card - a very stupid mistake, but as stupid supersaturate it. It is important to balance.
Print poor quality
Do not skimp on good quality print. Professional business should look professional. Poor-quality printing can adversely affect the appearance of the card, and it is unpleasant to handle. Do not let the poor quality of service or harm the print product just because you decided to save money. In the end, it's not worth it.
Poor quality paper
The quality of paper, which is used for a business card, a freelancer can tell a lot about you, do you want to or not. So do not use cheap, thin paper. Today, even from recycled paper, you can get a thick, dense high-quality paper, so the low quality is simply no excuse.
Cards Large
Be careful when using the business cards of large size. Big business cards do not always fit in a pocket, business card or wallet. While the business card will not hide her large size may seem funny. But you probably do not want someone had folded it five times before it fit in your pocket or, in the end, throw remorselessly.
Incomplete contact information
What do you give a business card? So it's easier to stay in touch and keep in touch! This seems obvious, but check whether you have specified contact details clearly. Do not hide behind a landline phone number and email address. If you do not want to be contacted directly, do not give a business card to just anyone!
So, before designing and printing your business card, a freelancer, think through everything properly. What would you like to tell your card for you, and how it can make you visible and memorable? Careful design of the development of business cards will help you make the most of it. And finally, do not forget to take them with you wherever you go!
Your Turn
Do you know any useful tips to make your business card could be allocated among the general masses? Comment, share your views on the importance of business cards.
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