Wikipedia gives the following definition:
The "back links" (in English backlinks) are links to a site or web page. Their number is an indication of the popularity or importance of this site or this page. Basically a backlink is any link received by a web node (web page, directory, website, or top level domain) from another node in the Web ...
What use of backlinks?
It is customary (at least that's what does not always meeting the well observed by all ^ ^) when using the contents of another site that we find interesting to support its own article to quote his source and put a backlink, or just simple honesty return to his readers and the author!
Before the advent and mass adoption of Twitter, a good story was the subject of numerous backlinks throughout the blogosphere who relayed information: every blogger having no other means to share his discovery with his readers that post a ticket with a link to the article in question (of course this has added another bookmark t digglike course)!
Now, almost all the blogs are equipped with a button Tweethis (and / or Share This on Facebook.
We must recognize it is much quicker to share in real time to share his discoveries and his readers Followers become the fruit of his day, than writing tickets to present another article and backlinker!
And then you tell me?
Well, Wikipedia continues:
"Search engines often use the number of backlinks a website as one of factors to determine the classification of this website. For example, Google's PageRank algorithm uses backlinks to help determine the positioning a site on a particular query / keyword. "
As in the past when you wrote a good article, it was likely to be many backlinks, thus increasing its ranking on search engines and this has allowed a sustainable way ugmenter your traffic !
This does not even Twitter: indeed, if your ticket is Buzz on Twitter this will bring you a one-time spike in traffic to your blog (if that is the scalability ^ ^) but this will have repercussions more lower your long term traffic .
Buzz this is still an opportunity for new readers discover your blog and subscribe to your RSS feed , or to become one of your followers : what contributes still to capitalize the future traffic ...
Finally, search engines are trying increasingly to update their rankings to serve the freshest information.
Slowly (if it is not already the case, I am not a specialist SEO) citation of your articles on Tweets or RT also will impact even more important than the backlinks to your engine ranking.
an agreement by Bing (the search engine from Microsoft) with Twitter and Facebook to power real-time results with their contents and a similar deal between Google and twitter seems to confirm this hypothesis ...
And you have a blog, what do you think?
0 comments:
Post a Comment