Why should you write your own content?

All professionals who deal with marketing content recommended to create their own content. Naturally, it should be noted that there is very subjective, but they can easily be overcome. There are several reasons why it is imperative to build content.

Here we argue our most important.

1)      You are the only ones who can express their values.

The voice of the company is extremely important when it comes to creating and maintaining a brand. Nobody on the planet, even if your mother is not able to say exactly what you want. The voice of the author alone. More like fingerprints, can belong only to you.
Let's see what are the angles through which you can give expression:

Personal
Responsive
Unobtrusive
Official
Intimate
Funny
Scientific
Sharp

Naturally, it should be noted that the views can be a combination of conditions. Voice expresses your personality. There are strengths and weaknesses that only you are able to express. Thus one can not have the same voice as yours.
In the first attempts to create content should make an effort to cultivate their identity. This is a sure way to attract an audience that is appropriate to the content you create for your product or service.

2)      your brand to be authentic

Each of the authors who create content should be identified by the trademark. This is how to influence over brands. All photos, quotes, tweets, content, followers of the brand. Thus determines the perception of consumers.
Content creation is crucial for the establishment of the authority of the brand. You can not have brand without a presence in social networks.
Quality materials will assign a place in the industry.

3)      Speak directly to the audience

Virtue of their content can be viewed in two important aspects. Materials may be useful to your audience. They hear you, understand you meet. Content creation is valuable to you. You learn, be informed, stay in shape. Writing is learning. Anyone doing research and share their views, learn. The process can give you a deeper understanding of the audience.
The goal in each material type, is to reach directly to readers. Be sincere in their desire to help the audience. Materials that succeed are filled with pure emotion directed at the audience.

4)      Enter into dialogue with users

To speak in public is not enough, you have to answer it. Try to meet all customers who leave you comments as physically possible. For large companies, this can be difficult, because the comments are many. Then you can move into another form of response, such as video, which corresponds to groups of questions. This is a great way to build a strong community around the company.
Creation and delivery of content is not only give access to useful information, should be implemented feedback. With the start of the talks should have the patience to finish them. Often these conversations are born and new content.

Posted By Muhammad Asif6:18 PM

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Text quality makes all the difference!

Undoubtedly, a  blog is a visibility tool effective if the content articles is relevant and well written. Many companies have realized this but they still have a little trouble writing good content.

I would like to start my back (a little late :-)), with an article on the web writing and more specifically on writing a ticket for your blog. The subject has already been discussed hundreds of times but  I want to emphasize in this article, a method of writing because everything does not have good ideas, we must also be able to put into words .
In general, it is easier to write an essay if you follow a course of action.  Avoid writing everything from the beginning, rather try to follow some steps:

1. Prepare the content of the article
2. Structure before writing
3. Optimize without too much excess
4. Use the correct style!
5. Decant and polish!

Prepare the content of the article
idee-redaction-web The preparation of the text is an important step. By preparing I mean a  reflection on the goals even before writing the first paragraph . In any case, this step is crucial! The quality of content and readability are actually dependent on the time you will spend. Take time to think about the message you want to convey  and ask yourself what is the purpose of the article!

Structure before writing
It is more productive to structure the text and write the first ideas before embarking on a detailed drafting early . You can start by writing the first songs and if necessary add subtitles. It is not mandatory to have too deep for a ticket. Two levels of security are more than sufficient. If the ticket is not very long, you can avoid a too complicated structure and settle for breaking up text into short paragraphs.
then add the key ideas for each title or paragraph without having a finalized text and detailed. This approach will allow you to rearrange the entire text and finalize the structure faster. You will have an overview of the article and you can check if your goals can be achieved.

Prepare a good intro!
The introduction of your new ticket is certainly one of the most important parts . It should make you want to read the entire text. Try to give some clues without revealing everything from the beginning.

Deal quickly!
Before finishing the complete writing, think about your conclusion. Often, the conclusion is sloppy for lack of time. However, it is certainly the second most important element of your text. It may contain one last trick or ask a question to the reader; history leave a good impression on your article and give him the urge to retweet!

Optimize without too much excess
A blog is a great tool to try to position themselves on more specific keywords , and more specifically the terms "long tail". It is therefore important to consider the keywords that you associate with your article. Then, they should be placed in the right places in your article (title, description, body text, image names ...). Without giving you a complete course on SEO, here are  the most important to remember the editorial point of view elements .
Obviously, the  SEO  is crucial, so I advise you to learn about the SEO techniques in  a good referrer .

Use a suitable style!

The shorter sentences are the best!

"Subject - verb - complement" is a very good way of writing. Simple and effective! It does not need more.

" It is always very difficult to understand a text when sentences are very long without punctuation and without a simple structure that could help the user to better understand what you mean!   "ouffff! Also avoid the "Yoda" style like "You great writer you will!" :-)

Write to autographs without ?

Your publications will take more time but an article full of mistakes will never have the presence of a professional article. You can also help with corrective and electronic dictionaries. For example, I advise you to test Antidote  which is capable of integrating with many CMS via Chrome or Firefox. It offers a spell checker and many dictionaries.

Do not overcook the braggart with your specialist vocabulary

Do you really think that your text will be readable if your vocabulary is not in line with that of your readers?  It is not very productive to show that you are an expert in using a complicated vocabulary. It is better to advise or describe problems using simple language. In other words: make sure you use the same way of speaking that your users (or better: that of your prospects :-)).

Write pleasant to read text ... and see!

Avoid monotonous text layout. Select images or other multimedia elements.   Ventilate your paragraphs! Use lists of information! Put in bold some important phrases! Add some color! Short! Try your article to be nice to see!
videos or presentations such as those proposed on Slide Share are also good additional information. These give a shorter text while providing maximum information.

Decant and refine

Take the time to read you, especially early!  A simple proofreading will enable you to refine and realize that some paragraphs are poorly structured and full of spelling mistakes!  A replay will also promote the removal of unnecessary phrases. Your text will be denser and more successful!

Very emphatically, our friends at Google asking us to produce quality content because it is an important guarantee for good visibility on the web. The content must be original and different from the competition!
For my part, I would say that the content is KING and the links are the servants! Both aspects are important for search engines but for the user, there is the content that counts! The quality and style of writing are equally important! So, to your keyboards!

And you? how do you write?

Posted By Muhammad Asif12:01 PM

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Determine what content is relevant to the position

It happens that sometimes developed a long article and did not get the position we have chosen key phrase.

This is important to note that sometimes the length of the article does not mean having a better positioning, google actually what you resolve most valued is what the user is looking on google and often not an article.

An example, if a user searches for "hotels in Pakistan" very probably looking for:

• Names of Hotels (not one but several)
• Descriptions (which contain ratings and photos) and
• Rates (preferably cheap)
• Shopping Cart (so that you can buy already)

So this key phrase "Hotels in Pakistan" could hardly attack with an article, it makes sense that pages are positioned for this search are websites that meet the 4 points that have been discussed before, have a friendly interface for user and have a recognized brand trusted. That same would apply to key phrases like "Rent a car Madrid", "Car Barcelona", ...

Another case different is that we want to place such "Analysis of Gears of War" or "Face celulutis" in these cases is more likely to get key phrase addressing positioning as an article. But the methodology is always the same, you should get in the user's site and think about what you're going to put the user to stay:

• Right length of excessive text is worthless if the user gets scared and leaves.
• Embed multimedia, image and video is much more visual than text and can make the user stay to read the article.
• Put social markers indicate that the user has liked.
• Avoid intrusive banners
• Watch the image from your site that is professional and trustworthy.

have to differentiate a post comes in handy for positioning, but maybe what the guy is looking for a list. relevant content need not be a post

Posted By Muhammad Asif3:13 AM

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Articles as a method of website promotion: advantages of their publication

One of the main methods of SEO-optimized site is the location of feature articles with links to other sites. In order to achieve maximum efficiency in the application of this method, you need: well-written article and place, place it on a properly selected site, find the right key words, to determine the subjects to decide whether to involve the resources page for the promotion of the blogosphere. Below you will find information on all of these subtleties, as well as the advantages of using it as a method of publishing articles to promote your site.
Internet is growing rapidly: the number of posted information in it is growing by leaps and bounds, so the more effort and attention must be paid to keeping the site "afloat" and select it, to make visible in a series of others. The main objectives of the owner of a Web resource (and seo SEO) - to promote the site in the first place in the search engines and attract a sufficient number of visitors (potential customers). One of the most popular methods of website promotion is the writing and posting articles with certain keywords and links to other websites.

Publication of articles is an effective method to promote the site for several reasons:

• A "white" way of promotion of the site, which complies with the rules of search engines;
• In the text of an article you can place multiple links;
• Articles are highly appreciated by search engines (ranked higher than the reference out of context)
• The use of certain articles of keywords, the site promotes the advancement of the data "of keywords" best.

How to write SEO-Article: volume, composition, used tags, the uniqueness


A properly written article has informative, written in clear and accessible style, well-structured (divided into small paragraphs). On the one hand, it should be easy and interesting read, with another  contain the required number of keywords (in different grammatical forms). Text of the article should also be focused on certain types of searches (eg, background, transactional or informational). And, of course, the article must be unique.


1. The size of the paper.
The average size of articles to promote your site - 2000/3000 marks. However, the placement of text on the pages / portals with a narrow subject, the article could be expanded and more.


2. The percentage of keywords.
The text should be from 5 to 7 percent of key words and phrases. On the one hand, this amount is sufficient for the efficient operation of search engines, on the other hand, this paper is still quite readable.


3. The composition of the article.
In the first paragraph must use all the necessary keywords and clearly define the subject of the article. In the middle you can reduce the percentage of use of keywords, open wide the problem, illuminate some details and interesting moments. In summary (last paragraph) again to use all of the keywords - it may be said in any way, to repeat the beginning of other words. This article composition the most effective, since search engines are the most important beginning and end of the page (ie the first and last paragraph).
For this reason, links are also posted at the beginning and end of the article (in order to achieve the greatest possible weight of a reference mass).


4. Tags.
In order to clearly define the subject of the article and highlight the main, the tags (meaning bold and strong) are required. But you should not abuse them, as this may lead to prosecution in the search spam (which was sometimes even the entry site should be in the "black list").
For different search engines are better suited different tags.


5. Title.
Title of the article stands tagged H. Attention! In this tag you can not enter into exile, spiders may also find it as spam.


6. The uniqueness of the article.
To accommodate the unique text, for example, hundreds of sites, not necessarily to write a hundred different articles. First, there are programs that the grammatical forms of words and word order, can make thousands of texts from one. However, sometimes the readability of these opuses is questionable: the semantic core of the general and key words are preserved, search robots will work as "excellent", but a living, this article may seem to the reader is not interesting, "artificial." Second, there is a method of "breeding" of articles by hand. For example, it is written on the subject of four similar articles, each of which is divided into four parts, and of them already, you can compile different texts (this is done so that the parts conform to each other in value, and if they do not replace lost general sense of the article) . Number of articles obtained as a result calculated by the formula «x» in the degree n (where n - is a purely original texts, and «x» - number of units to which they are separated).

Where to place the article? Feature and news portals

Thus, we assume that the articles you already have. The question arises: how and where to place them?

You can choose to search the site for publishing, you can buy a catalog of resources to accommodate the text, use the service to exchange items or give them to a company which is professionally engaged in website promotion.

A detailed discussion of the first option.

The most logical - start searching for a subject directory search engines (in runet first among them is Yandex, so it links to the websites of the Yandex directory as effective). You're in a theme section that fits your life, looking for contact administrators and moderators go outside sites and sends them to queries about the possibility of publishing your article. If it's well written, readable, and falls into the format of the site, most likely, you will answer yes. It is also possible that contact with the exact subject of the resource, you will deploy a more detailed text, free of charge.

Portals are most preferred as the site for publications. First, the weight of links with them faster than other sites that have little relevance to the subject of your text. Second, there are more opportunities to attract customers who are interested in exactly what your services or products (the probability of a link increases).

Highly regarded as placement of articles on news sites. Cooperation with these sites - it is getting links that have considerable weight, and increased potential customer audience (as the news sites - one of the most visited on the Internet).

An ideal resource for the publication of the text - the one with the owner who failed to reach agreement on the affix their meta tags for a page that will host your article (title, keywords, descriptions): they have a significant impact on the quality assessment of the article links and search engines.

Keywords: strategy choice

In moving the site selection of key words - one of the most important stages. The success and effectiveness in the optimization of a site depends on how well chosen keywords and phrases.
There are two basic strategies of their choice: optimization for queries with a high frequency and the promotion of low-and mid-range queries.

The first strategy is very costly in financial terms, is lengthy and requires a lot of work. On the one hand, most potential customers would use to find the right product or service by these keywords. On the other hand, the presence of a large number of other sites in runet similar subjects, promoted by such key words, make your way to the top of search engine a long and laborious task. In addition, when update search engine, there is a danger of losing position and scored with the need to be chosen to hundredths or even thousandths of positions that are very far from the top.

Therefore, those who wish to achieve results as quickly as possible without significant financial investment, often choose the second strategy. The effectiveness of it is that needs of medium-and low-frequency have less competition in the ratings. In this regard, an increasing number of hand column for the article under which it can optimize. The advantages of this strategy is that by using the rare keywords, you can more quickly get up in the top (and the risk of not getting there is actually reduced to zero). So it is with these pages / sites / articles attendance is much less stable and the fluctuations due to updates of search engines.

To identify the keywords, you need to ask yourself some questions: What is the theme of my site? What are the words I would use when searching for the site this theme? What is unique is my site, which he compares favorably with others? Formulating answers to these questions, you can select 8.6 keywords, which can then be used in all his articles, links to which will lead to your resource.
To get the complete list of search queries on the subject and to identify their popularity among users, you can use the services provided by search engines.

Topics articles

The choice of subjects depends articles on the subject site, you are going to promote. As practice shows, it is better to choose relevant topics and write articles, which has no analogues in runet. Another option, extend the story by writing a great overview of the publication, which will be of interest to users - is promoted by increase the credibility of the resource, have much effect on the search engines and, in the final regulation will facilitate the flow of the target audience to the site, as well as improving the site to the issuance of both on multiple search queries.
So:
First, you can target highly specific writing texts that are relevant to your site. They may be advertising, and like a purely informational.

Second, you can create a broad review of subjects in which your keywords, and a certain topic will be only one sub. Such articles are easier to publish the news, as they are more interesting to readers and suited to the format for a significant number of resources.

Advertise on blogs

One good way to promote your site is the creation of blogs. First, you have the proper place for publication of articles. Second, the expanded "reader" audience - visitors, attracted by the interesting news and notes, will go willingly to your site if the links will fit seamlessly into the fabric of the blog. Interestingness, completeness and meaningfulness - that's three "pillars" upon which the value of an article for the blogosphere.
If you do not have time and opportunity to start your own blog, you can use a service that allows advertisers to pay bloggers for posting notes / articles in their journals. You can recommend your own text for publication (no change) or to suggest only keywords, giving bloggers the freedom of action. If you find a diligent performer with a large readership (chiliarchs), besides increasing the reference weight, you probably will find new interested visitors. However, it should be careful in choosing the site for posting lately in the blogosphere exponentially increasing number of so-called "junk" blogs, in which there is actually nothing more than advertising - a reference to the one you get, but to you it is unlikely that anyone -it will go. It is also necessary to periodically check the integrity of a blogger: after some time promotional posts may be removed and replaced with references to the Non-indexable.

So, it is worth remembering that most search engines / robots is focused on the textual content of the site, so well-written articles with the right key words, which are available on many platforms, accelerate the promotion of a site in the top (and, hence, - is effective attract the maximum number of clients).

Posted By Unknown1:24 PM

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The value of the original content to promote the site

The value of the original content in the promotion of the site can not be overestimated, given that the search engines when indexing and ranking of resources, above all, take account of its uniqueness. It is therefore necessary to know the answers to these questions:

- Where to find unique content (where to find the sources of the literate and the rewriting of copyright);

- What content is undesirable for the content of the site (and the threatened use);

- How to observe the unique content and not be accused of plagiarism;

- How to detect cases of unauthorized copying of the information and deal with them.

The value of the original content to promote the site

Every website owner wants to attract attention to their share of the target audience, indexing and speed up its push into the top search engines. One of the tools for achieving these goals is seo-copywriting - writing unique and optimized content for search engines.

Good content - one of the most effective methods to promote the resource. Ideally, it combines on the one hand, advertising methods to attract the largest possible number of interested visitors, but on the other hand, according to the rules of optimization of texts in search engines. Since the search engines and people value the page to completely different criteria, it is important to strike a balance between the desire to please both machines, and real readers.

Recently, search engines (for example, Google) with indexing and ranking of the site take into account such criteria as the value of information for users, and apply penalties to those resources, the content does not meet the conditions of originality and readability.

Here are sites that will inevitably fall in the ban:- With meaningless text (auto-generated set of keywords)

- With the invisible / visible text or a bad link,

- With two different texts, one of which is written for readers, and the second 

- for the search engines,

- With an excess of an additional, unnecessary information (from which it is difficult to isolate the main content of the site)

- With lyrics that are not original (copy (borrowed) from other resources without active link to the source).

On the last point - a little more. Today, more and more original content affects the calculation of the position of the site in the search top, as Yandex holds the fight against plagiarism, borrowing and stealing texts actively. On the "at fault" resources impose a filter, resulting in a full stop to do with search engine traffic.

How to avoid accusations of plagiarism

A serious problem for those authors who post their materials on the Internet, is a violation of the law of authorship and intellectual property. In this case strange claim to their intellectual property is easy to trace: the search string is entered, any motion of the text (in quotes), then study the results. Often revealed several identical articles in different resources, signed the names of different authors. Particularly distasteful to the fact that the search engines, trying to give users the best possible results, do not take the top (or do not show in the main issue), the sites whose content is a duplicate. And even if the source text - it is yours, not the fact that it falls into the issue, because the system is unable to determine the author's material, just give a link to the most prestigious / popular resource.

Plagiarism can also include articles that are not directly copy the words and expressions available in the original, but are the same idea of ​​the author and the compositional structure of the material does not contain any of their original ideas. In other words, plagiarism - is paraphrasing someone else's text, which is much harder to track than a simple duplication of material (often this can be done only by chance, stumbled upon an article online, or search by keywords.)

In order for you to be accused of plagiarism, you should observe a few rules for filling the site content:
1. It is best to accusations of plagiarism are protected by the owners of those sites for which written your own, original content customized. Of course, the more popular themes site, the more difficult to say anything new and unusual for a certain topic. However, when writing the text "from scratch" (without orientation to already existing sources) is less dangerous to use the already bored, clichéd words and phrases when expressing his thoughts.

2. Plays an important role diversity. If possible, be given an order to write the material to several authors. This facilitates a more complete coverage of the issue from different points of view and getting the content differs stylistic diversity.

3. If there is a need for a material at a very popular topic on which, for example, there are only a couple of reputable sources, and the Internet is already a lot of articles based on them, you need to work very carefully to the word. Match the synonyms, paraphrasing sentences, the absence of loops on accepted forms of expression on the subject - the key to success.

4. Use your own composition. Do not go in the wake of existing schemes, make a plan for submission of material to be adequate for this structure and features of your site. The original sequence of presentation of ideas is no less important than the lack of stamps in the lexicon.

Five. Check the text for your site with special tools. First, even if the article was written independently without reliance on existing sources, it may come across repetitions of expressions and phrases. Second, testing is a must if you gave an order for an outsider to write the material to the author.

Services to detect plagiarism

In runet there are several programs to check the text content of originality (which is especially useful for sites where there is a problem of analyzing large volumes of material every day, such as news portals).

The most well-known system - Copyscape.com, has been operating for many years. Works with pages that are indexed in Google. There are paid and free versions, which differ significantly from each other in features (in free them much less).

There are other programs that apply to exchanges of copywriting to check articles written by registered authors.

Sources of the original text content: where to find the material and to whom to entrust the writing of articles?
We first define what is included in the understanding of the phrase "text content". It is, first of all, articles, and news, comment and share visitors' questions (and answers moderator), Directories and description of goods / services, posts on the forum and guest book.

Self-writing content is the most reliable way to fill the site, as well as cheap. However, it requires skill: the availability of competent and coherent writing, sense of style and original thinking / imagination, knowledge of topics (subject). Also, writing articles takes a lot of time. This way of creating good content for blogs and small personal sites.

To save time, and in order to compensate for the lack of imagination, enough to create their own texts, you can choose to rewriting existing articles. However, according to the above problem of plagiarism must be very careful approach to working with the material:

- First, you should not rely on one source, but on some (bigger is better). In this case, the problem will be covered as widely as possible, and the danger to a one-sided and dubious opinion of the only true come to naught.- Secondly, to specify the correct links to similar topics to the issue of disclosure (for example, write that in the preparation of the material following sources were used).- Thirdly, it is helpful to use a variety of reference resources (such as Wikipedia, special dictionaries, archives, mass media).- Fourth, important sources of authority for which you lean: the information, confirmed by references to official sources (eg, GOST, scientific works and laws).

Another way to support themselves on their own original content - translated articles from foreign language sites (which is much more efficient than rewriting, in terms of uniqueness / originality of materials).

Articles, news and description of goods can also be ordered from copywriters:- Writing text content can be immediately included in the requirements specification stage of the site (to a company involved in the development of the resource provided and its content).

- The variety of freelancing services (remote operation), copywriting markets where you can place your order and for him to choose music.
- You can buy ready-made original articles and materials that are suitable to you on the subject, on the stock exchanges of purchase and sale of content. Usually the texts they are divided into thematic categories, they were written announcement (or you can read the introduction), a description of specified articles and issues covered in it, and the price (per thousand characters, and for the material as a whole). At these resources could be found as the copyright, and rewrite (usually twice as cheaper).

To fill the forums, guest books, of course, logical product of the text content by the visitors. The degree of originality of the material is actually 100% and does not require checking for uniqueness.

How to prevent unauthorized copying of your texts?
Text content (news - sure, and ideally - and the article) should be updated regularly. Those who want to place your articles on your website, copy the material does not offer full and in abbreviated form or in the form of the announcement (with link to the original). Also the full texts of articles are encouraged to publish in RSS-feed.

Technical advice to deal with unauthorized copying of material:
- To put a ban on text selection (and copy) (use attributes ONSELECTSTART = "return false", ONCOPY = "return false");- To put a ban on a context menu when viewing a page (ONCONTEXTMENU = "return false");- Disable the ability to view the page source for visitors to the site;- Enter into the page code when trying to copy the text to make it impossible to further the work of a visitor to your site (for a similar protection should be prevented).

In addition, there are many services that, for a fee are ready to confirm your copyrights. Then, like a third-party resources to perform at your side in the event of a dispute with the definition of primary source and copyright.

Plagiarism and unauthorized copying of materials (copyright infringement) - is a serious problem as you'll ever need to, and for the Internet in general. However, it is better to suffer from plagiarism than to be accused of it (as sometimes hauling your original article on other resources in the presence of an active link to your resource, even, oddly enough, is at hand, increasing the level of indexing your site in search engines) .

Summary: The original, quality content - the success of your site. "White" the promotion of online resources is impossible without competent and interesting articles. Users will appreciate your concern for them, and will return to the cognitive information to your portal again and again. So that copywriting is not worth saving - investment return a hundredfold.

Posted By Unknown5:37 AM

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