
When you make your craft for years, you begin to look at some different things. You realize that much of what you had thought at first the way Extremely actually turns out to be unimportant, and vice versa. On this subject a very interesting post written an experienced designer Jason Schubring (length of more than 15 years, more than 100 successful projects), a loose translation of which I propose to your attention.
Tools that we use do not matter
If you started a career web designer ten or more years ago, you probably remember that while the trend was FrontPage, WML, FBML, WAP and others are not very popular today things. Earlier in the order of things was extremely tabular layout. Today, valid HTML5, CSS3 and Flash / ActionScript. Do you think in 5-10 years will not change anything? I doubt it!
Conclusion - no matter what tools you use. What is important is what happens as a result. Another finding - the web designer (or web developer) will have to keep learning, because the average "life expectancy" of technologies in web design - 5 years. Then he always replaces something new.
No portfolio? Create it himself!
Novice expert is faced with another problem - with no one wants to work until it is typed experience, in other words, until he meet a rich enough portfolio. Imagine a situation where you are looking for a job or offering their services to the designer, and a potential employer or customer must choose from 10 candidates of only one. No matter how talented you were not "in word" win a man with a good portfolio.
In fact, the problem is solved simply enough - at first for someone to do a better job for a nominal fee or even free.There will always be people who agree to work under such conditions, even with the designer who has experience of non-existent. I remember when to search for employees to the position of web designer web studio, some candidates are added to the portfolio not only websites, banners, and drawings by hand, Illustration - all in one way or another connected with the design - it went to their advantage. If we approach our work with great responsibility, you have a very solid portfolio quickly took shape, and then we can expect a well-paid orders.
A person who is engaged in all - is engaged in anything
Now a lot of generalists - the people involved at the same time, design, layout, usability, search engine optimization, promotion, and all what we can. On the Internet such people are called web designers are, in principle, dealt largely, though not thoroughly. But here it is important to understand that it is one thing to know about all these areas a little bit - it's even helpful, very different - careers in each of them. In the end, you risk becoming a mediocre professional, not able to solve complex problems in a particular subject area. Much better to focus on one thing, but to become a true expert in this.
Some orders should not refuse
Is taken for what you good at it, for those projects where you will be able to show themselves and prove the best way. For example, if you're used to working with wordpress, do not need to take on Drupal. Theoretically, of course, you can understand all this, but the amount of time spent, most likely, will not be compensated by payment for the project. If you have already decided to be an expert in WordPress , it is better in this direction and develop without being distracted by other CMS.
You can also refuse to work, which is called "the soul does not lie."Let's say your favorite style of minimalism, you're damn good at this, and here you are offered to develop something in Arabic or Celtic style. Sometimes also come across projects (or rather customers) on which is more profitable to abandon in order to save time and nerves. All in all, refuse to work - this is normal, do not grasp at everything.
Clearly defined at the start of the amount of work, time and budget
It is important to set the record straight once the «i» in the relationship with the client. Clearly define the scope of work, terms and payment. It is important to the client, as they say, is fully recognized and accepted. Be sure to agree and affirm ("under the signature"), each phase of work. When calculating the time you can even hedge by adding a few hours / days "just in case." With regard to the amount of work, given the previous tip, you need to be fully confident in the abilities of the implementation of a project. Payment is always recommended to take payment in advance. Thus you avoid headaches and problems.
With small clients to work harder
As it is not surprising, but the customer who pays $ 10,000 is often easier to work than that paid $ 1,000. The fact is that a wealthy client typically provides more freedom. It pays good money and counts on the fact that he is obliged to obtain a job well done, and while he does not have to sit by the designer, "the soul".
A client who has a small budget is usually involved in the process to more actively. He pays a thousand, but for those thousand vytryaset out of you whole soul, just because its risks are much higher than the rich client - it may not have the money and time to rework a failed project. In general, the experience of more generous for some reason, customers are adequately and easier to communicate and co-operation. Therefore, if the stipulated cost of the work does not cover the various theoretically possible "hassle", it's easier to give a client.
The user should always come first
Even if you or your client has a strong desire to express myself and do something unusual and unheard of, you have to remember that the visitor must be in first place. Therefore it is always to develop projects based on this (and convince this client). Visitors should be comfortable. Otherwise, your creativity, or caprice of the client may result in failure of the project.
Unfortunately, the realities of domestic development of sites such that the customer is sometimes thought that he, for some special reasons better versed in the design, and interfaces yuzabilitiki than an employee with 5 years experience. Therefore it is not always possible to reach such a person, but definitely worth a try - try to give examples of other sites that explain why it is better to do so and not otherwise.
If possible, be engaged in further support of projects designed
The principle of "do and forget" when creating websites is not the best. Often, after work, even if the client CMS manages to break the harmony of the overall design. You can negotiate with the client about the ongoing support of the project (course fee), otherwise your "child" can have several months to be in a bad form and you will be very inconvenient to refer to it.
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