logos of the world By Paul Rand

Simplicity - not a goal but a byproduct of a good idea and modest expectations.

Paul Rand (born Peretz Rosenbaum) - famed graphic designer from the United States, known as the man who developed the logos of IBM, the TV channel ABC, a delivery service UPS, School of English First, etc. He was one of the founders of the Swiss style of graphic design.

Rand studied at Pratt Institute from 1929 to 1932, at Parsons The New School for Design from 1932 to 33, and the Art Students League from 1933 to 1934. From 1956 to 1969 and again since 1974, Rand taught design at Yale University in New Haven, Connecticut. In 1972 Rand was admitted to the New York Art Directors Club Hall of Fame.

Here you can enjoy one of his best logos.

American Broadcasting Corporation (ABC), 1962

Accent Software International, 1994

Atlas Crankshaft Corporation, 1964

Borzoi Books, Alfred A Knopf Inc., 1945

El Producto Cigar Company, 1952

Coronet Brandy, 1941

Cresta Blanca Wine Co., 1942

Dunhill Clothiers, 1947

Enron, 1996

Esquire Magazine, 1938

Stafford Fabrics, 1942

Ford Motor Company, 1966 (not used)

Harcourt Brace and Company, 1957

Helbros Watch Company, 1943

International Business Machines (IBM), eight-bar variation, 1972

John David Stores, pre-1965

Mossberg & Company, 1987

NeXT Computers, 1986

Portfolio Magazine Logotype, 1940s

Robeson Cutlery Company, 1947

Smith, Kline and French Laboratories, 1945

Theatrical Architectural Television, 1949

Tipton Lakes, 1980

United Parcel Service (UPS), 1961

Wallace Puppets, 1938

Westinghouse, 1960

Yale University Press, 1985