Digital Publishing - the future of online media. Advances in technology ushers us to a new era. The current paper journals may entirely disappear in the next 5-10 years. Journals are moving rapidly into the network and a continuous stream.
It is hard to imagine a world in which all information is stored on digital media, but looking closer, we see the first signs that this process has already started. Recycling, waste-free production and prirodosberezhenie are fundamental principles, so that the online journals seem to be fully justified the decision.
In our two-part post, we'll tell you how best to start creating your own online journal. The first part is devoted to the discussion tab of the creative work of the foundation and the basic "building structures" from which is going to digital content. In the second part will discuss the most difficult problems to be solved when you run the magazine. In particular, the preparation of informative materials, market strategy and wider application of management skills you received.
Development of these subtleties will take time and a lot of energy and nerves. The end result is worth the months of hard mental work in an unprecedented scale.
Formulate your most important goals
Before you even start to think seriously of the journal, decide on your goals. What do you hope to learn from this venture? The end result usually brings in enough income to ensure you a comfortable existence, however, need to look wider. What you are really entail? What activities are most interesting to you and allow you to satisfy your curiosity?
Answer may be difficult, but you sit down, think about 10 minutes and make a list of events that you would like to bring to life the launch of your magazine. Maybe you just want to quit work and go to the free bread. Or maybe you think to add a modest reference to his journalistic achievements own resume or curriculum vitae.
Perhaps you are interested in is not money. Fame and rewarding experience in our time mean a lot. Publishers of the most popular digital issues originally took up the case is not from a desire to cut their bills in batches. They began to bloggers, trying to make a name for themselves and the public interest.
Maybe you want to write just because you are interested in the very theme of the site, also referred to as "niche".
Identify the niche of the journal
Choose a niche in which you work is not always easy, although some of these choices is easier. Niche - it's just subject matter, which will be dedicated to your magazine. Maybe you want to write about fashion trends in the development of digital technology, business, games, or, literally, on any subject.
If a topic is close to you so that you are willing to devote to it a magazine and write articles for it, it is likely there will be people ready to read them. Do not worry about too narrow, or, alternatively, a wide range of your readers. Your main concern should be the content of your publication.
Take the theme of wider
Most digital magazines ruining the lack of content. Many enthusiastically take up the issue of the journal, but enough for 3 or 4 months until they did not knock out power and gave up.
It is not important how deep you initially know the topic. While the volume of information that is available to us at the touch of a button, even an hour would be enough to search for and gather information. It's really the key factor is the extent of your enthusiasm for these topics, your willingness to delve into them, and write in their framework.
Lack of interest you manifest in your materials. Choosing a niche, keep in mind that this is a long time, and always looking for subjects to which you are unlikely to grow cold. It is best to initially restrict the list of 2 or 3 of those closest to you.
Then make a list of 20-40 additional titles for the articles you could write under each topic. If you are not easily typed even 20 titles for future articles, you know - you do not the best choice. This is doubly useful, because you not only because it will be easier to identify a niche, but also stock up on different ideas for more than 20 publications.
Plan the development stages of its publication
An indispensable condition for launching digital magazine - a clear plan to attract readership. The old saying "Open the tavern, and drunkards come running" in this case is hardly going to work. Even modest efforts to build a market strategy can greatly promote your business in just a few months.
It is best to start with Google. Meet with communities, like you, sharing with them a thematic niche, learn their user database.Look, is not it worth to you to register on their forums, or network resources to meet new friends out there with the same interests and to accelerate the promotion of sites .
Such communities are not only good for laying the foundations of its own network and search for the first readers, there you can also find and future contributors to your magazine. Prepare new publications every day is very tiring. Your associates might sometimes take these responsibilities on themselves, giving you a break.
Take advantage of social networks
Web sites like Digg and StumbleUpon, greatly facilitated the promotion of the common man in the market and forming their own modest audience. Log on to all the popular social-networking Web sites that publish news and providing file sharing. Try to work with them, look to see whether some of them little opportunity for advancement to the market.
It makes no sense to create an account more than 30 networks and try to promote your business elsewhere. Choose the most convenient structured web applications with the most suitable for your custom magazine audience and deal with them.Social-networking the sea so wide and deep that it can not grasp fully.
Foothold in these communities is also because it would help promoting your brand. Branding your magazine - part of a marketing strategy, and it is important to ensure recognition of your name and avatar for the visitors, no matter how out of your online profiles, they are not met.
Come up with your ideal design magazine
You do not need to be a professional web designer to mentally draw a compelling theme for users of the blog (though it would not stop.) Begin work on the design is easier to find in a network of similar blogs or websites of your total resource niche.Notice and choose your favorite elements that make up the combined rosters with links to each individual site to access these pages in the future.
If you are good at Photoshop or can afford to hire a professional designer, I would certainly advise you to issue a resource in its own way. Although at first launch of the magazine does not require active promotion of the brand. Write down your ideas about the design of your dreams, and if just to realize they are not able to go back to them after a few months, is just making sure that blogging - your vocation.
Borrow design elements from the print magazines. Ideas do not always draw exclusively on the Internet, just because you are working in this environment. In fact, techniques of registration of publications is quite applicable to their digital counterparts.
Even a simple move that you could take - visit a local bookstore, or newsstand. Perhaps you should bring a small laptop to take notes about the seen original art solutions, because you're not going to carry home yourself magazines.
Part II: Do not lose the spirit of
Here are a few things worth considering, preparing to launch an online magazine. In the second part of our article, we detail the process of writing and publishing in the journal-type blogs. In addition, we'll show you how not to lose interest in the case and do not stray from the chosen path.
The task is not easy, but mastering the intricacies of journalism and marketing techniques, you will turn it from a clever puzzles in the business plan.
It is hard to imagine a world in which all information is stored on digital media, but looking closer, we see the first signs that this process has already started. Recycling, waste-free production and prirodosberezhenie are fundamental principles, so that the online journals seem to be fully justified the decision.
In our two-part post, we'll tell you how best to start creating your own online journal. The first part is devoted to the discussion tab of the creative work of the foundation and the basic "building structures" from which is going to digital content. In the second part will discuss the most difficult problems to be solved when you run the magazine. In particular, the preparation of informative materials, market strategy and wider application of management skills you received.
Development of these subtleties will take time and a lot of energy and nerves. The end result is worth the months of hard mental work in an unprecedented scale.
Formulate your most important goals
Before you even start to think seriously of the journal, decide on your goals. What do you hope to learn from this venture? The end result usually brings in enough income to ensure you a comfortable existence, however, need to look wider. What you are really entail? What activities are most interesting to you and allow you to satisfy your curiosity?
Answer may be difficult, but you sit down, think about 10 minutes and make a list of events that you would like to bring to life the launch of your magazine. Maybe you just want to quit work and go to the free bread. Or maybe you think to add a modest reference to his journalistic achievements own resume or curriculum vitae.
Perhaps you are interested in is not money. Fame and rewarding experience in our time mean a lot. Publishers of the most popular digital issues originally took up the case is not from a desire to cut their bills in batches. They began to bloggers, trying to make a name for themselves and the public interest.
Maybe you want to write just because you are interested in the very theme of the site, also referred to as "niche".
Identify the niche of the journal
Choose a niche in which you work is not always easy, although some of these choices is easier. Niche - it's just subject matter, which will be dedicated to your magazine. Maybe you want to write about fashion trends in the development of digital technology, business, games, or, literally, on any subject.
If a topic is close to you so that you are willing to devote to it a magazine and write articles for it, it is likely there will be people ready to read them. Do not worry about too narrow, or, alternatively, a wide range of your readers. Your main concern should be the content of your publication.
Take the theme of wider
Most digital magazines ruining the lack of content. Many enthusiastically take up the issue of the journal, but enough for 3 or 4 months until they did not knock out power and gave up.
It is not important how deep you initially know the topic. While the volume of information that is available to us at the touch of a button, even an hour would be enough to search for and gather information. It's really the key factor is the extent of your enthusiasm for these topics, your willingness to delve into them, and write in their framework.
Lack of interest you manifest in your materials. Choosing a niche, keep in mind that this is a long time, and always looking for subjects to which you are unlikely to grow cold. It is best to initially restrict the list of 2 or 3 of those closest to you.
Then make a list of 20-40 additional titles for the articles you could write under each topic. If you are not easily typed even 20 titles for future articles, you know - you do not the best choice. This is doubly useful, because you not only because it will be easier to identify a niche, but also stock up on different ideas for more than 20 publications.
Plan the development stages of its publication
An indispensable condition for launching digital magazine - a clear plan to attract readership. The old saying "Open the tavern, and drunkards come running" in this case is hardly going to work. Even modest efforts to build a market strategy can greatly promote your business in just a few months.
It is best to start with Google. Meet with communities, like you, sharing with them a thematic niche, learn their user database.Look, is not it worth to you to register on their forums, or network resources to meet new friends out there with the same interests and to accelerate the promotion of sites .
Such communities are not only good for laying the foundations of its own network and search for the first readers, there you can also find and future contributors to your magazine. Prepare new publications every day is very tiring. Your associates might sometimes take these responsibilities on themselves, giving you a break.
Take advantage of social networks
Web sites like Digg and StumbleUpon, greatly facilitated the promotion of the common man in the market and forming their own modest audience. Log on to all the popular social-networking Web sites that publish news and providing file sharing. Try to work with them, look to see whether some of them little opportunity for advancement to the market.
It makes no sense to create an account more than 30 networks and try to promote your business elsewhere. Choose the most convenient structured web applications with the most suitable for your custom magazine audience and deal with them.Social-networking the sea so wide and deep that it can not grasp fully.
Foothold in these communities is also because it would help promoting your brand. Branding your magazine - part of a marketing strategy, and it is important to ensure recognition of your name and avatar for the visitors, no matter how out of your online profiles, they are not met.
Come up with your ideal design magazine
You do not need to be a professional web designer to mentally draw a compelling theme for users of the blog (though it would not stop.) Begin work on the design is easier to find in a network of similar blogs or websites of your total resource niche.Notice and choose your favorite elements that make up the combined rosters with links to each individual site to access these pages in the future.
If you are good at Photoshop or can afford to hire a professional designer, I would certainly advise you to issue a resource in its own way. Although at first launch of the magazine does not require active promotion of the brand. Write down your ideas about the design of your dreams, and if just to realize they are not able to go back to them after a few months, is just making sure that blogging - your vocation.
Borrow design elements from the print magazines. Ideas do not always draw exclusively on the Internet, just because you are working in this environment. In fact, techniques of registration of publications is quite applicable to their digital counterparts.
Even a simple move that you could take - visit a local bookstore, or newsstand. Perhaps you should bring a small laptop to take notes about the seen original art solutions, because you're not going to carry home yourself magazines.
Part II: Do not lose the spirit of
Here are a few things worth considering, preparing to launch an online magazine. In the second part of our article, we detail the process of writing and publishing in the journal-type blogs. In addition, we'll show you how not to lose interest in the case and do not stray from the chosen path.
The task is not easy, but mastering the intricacies of journalism and marketing techniques, you will turn it from a clever puzzles in the business plan.
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