The causes of risks in placing paid links

Friends, I'm glad everyone who looked at my blog, " what is a blog | web updates! " Subject today is more to understanding some of the processes on the Internet (it can practice not to read). In the article, I briefly mentioned that there are risks to our site when we get revenue that way. In this paper we analyze the causes of risks in placing paid links on our resources.

The purpose of the search engines

Search engines tend to make place for the first position in the SERP quality sites that are:

• exactly fit the theme;
• useful, and users like.

What happens in this case?

If the user will find a quality site by Google or Yandex, it:

• hold at this site for longer time and possibly clicks on contextual advertising;
• will again refer to this same search engine when searching for new information.

What does it do?

The leading search engines Google and Yandex earn on contextual advertising. For them, the benefit to the user:

• while on the site, clicked on contextual advertising;
• returned again to the same search engine when searching for new information.

What will happen otherwise?

If in the TOP of search results of poor quality site, then the user:

• it quickly closes and clicks on contextual advertising;
• may refuse to service the search engine through which he had found this site.

How will this affect search engines?

In this case, profits will fall one search engine, which was found by low-quality site.

For this reason, search engines are struggling with poor quality blogs and sites that do not satisfy the users and try to artificially rise in the SERP.

What is meant by "artificial way"

Search engines Google and Yandex came up with different algorithms - based on what criteria to display sites in the first position in the SERP.

However, there are people (referred to as SEO-shnik), which became Google's algorithms to recognize and Yandex and adjust them for their sites. That is, they are technically create mechanisms that respond to the search engines. But it does not improve the quality of the information on their websites.

As a result, in the top of search results (ie the first page in search engines) began to leave the sites that do not meet the requirements of users.

For example, one of the criteria of usefulness of the site - a reference weight. That is, when a blogger or website owner of any interesting finds a useful site (or an article on another site) that he likes, he recommends this site (or article) on the resource. That is, makes from its website a link to his favorite site (or article). The more such links from different sites on the same site, the better and it is considered useful.

What did the SEO-shnik? They started selling links for the money. As a result, reference weight began to increase not only in quality but also in low-quality resources.

What is the result?

In the search results began to rise substandard sites (ie, they began to fall on the first positions in search engines.)

Surely, you noticed that. Enter keywords to search. In the first position out sites. You go to them.But there is nothing concrete on the topic that interests you or you are not interested.

Members began to behave as unprofitable to search engines:

• rapidly away from such sites without clicking on contextual advertising;
• search for information on other search engines (Google and if Yandex they could not find any suitable site on the first page in the SERP).

Accordingly, the revenues from the search engines have this fall.

All that I describe in the context of the total mass.

Conclusion

To summarize the above. Why do search engines want to raise in the search results most relevant to the best sites? To allow users spent longer on the site, clicked on contextual advertising, and were generally satisfied and went back to the same search engine. Then the income of the search engine on the content will grow.

For these reasons, search engines are trying to identify which sites are trying to artificially rise in search results, and to punish such sites.

So, my friends, we have examined the causes of risks in placing paid links - why search engines can be punished for this site.

Posted By Unknown8:29 PM

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For which links the search engines can be punished?

we are considering the possible risks. In a previous article I described the general reasons for the search engines Google and Yandex may penalize sites for the placement of paid links. Today we will examine, for any paid links from sites (selling links) search engines can punish those sites.

As search engines perceive corrupt links

Search engines can punish the young sites for links, which they consider corrupt. In understanding search engines selling links - is:

• Links that are not useful to users;
• Way to manipulate the search engines - an attempt to raise the issue of poor quality in the search sites by artificial means.

Links that are not helpful to users - they do not disclose and does not complement the theme on the page. A user does not arise neither the desire nor the need to pass on such links. That is, These links are created more for search engines, not people.

Trying to raise the sites in the search results means the following. The information on this site may be of poor quality, non useful and uninteresting to the user. But the blogger is doing so that his site was on the first page in search engines. It uses the mechanisms by which the effect on search engines. (These mechanisms are referred to as SEO-optimization methods.) This blogger does not improve the quality of the information on its website.

What links the search engines might consider corrupt

Friends, here I want to draw your attention to the fact that the links may not always be corrupt. That is, a blogger for one reason or another can place them on your resource for free. But search engines can find these links corrupt.

What links fall into this category:

• Anchor (ie SEO) link;
• Links to non-thematic sites;
• Links from which virtually no transitions occur at other sites.

NOTE: In this case we're talking about links from one site to another site.

Anchor link - it links to a particular search query, which is optimized for that page, which is referred to.

Let us consider the example of my blog, " The income from the site . " In Title main page (in the plugin settings All in One Seo Pack) such searches: website, business, website creation, website promotion, online earnings, income from the site. A reference to any of these inquiries to the main anchor of this blog will be. For example, if on another site, you click on the "Income from the site" and go to the home page of my site.

Or take a specific article. For example, in an article entitled " Bloggers - what are they? "in Title (in the plugin settings All in One Seo Pack) is the search query" bloggers. " If with the word "bloggers" on the other site will link to this article, the link will be the anchor.

In which case there are risks

Risks are possible in such cases:

• too many corrupt links on the site (or which search engines perceive as corrupt);
• one page of the site comes more than 3 external links to other sites;
• Such links are placed too often;
• for a long time on this site are published only articles with outgoing links to other sites;
• on the site for a long time, not published (or very rarely published), new articles, but only in the older articles are added external links to other resources.

It's hard to say about specific numbers for the "too much" and "too often."

It is very important relation:

• many articles on the site without the links and with links;
• how many new articles are published without the links and with links.

Also important is the balance between the amount of:

• thematic and non-thematic articles;
• articles from non-thematic and thematic external links.

It is important that the predominant number of feature articles, and without references. Risks arise when, according to search engines, this balance is disturbed - there is a shift toward selling links.

In moderate amounts, such references are not to damage the site (even non-thematic, and in small amounts).

So, my friends, we have considered that such sales links (paid links) from the perspective of search engines and in any case possible risks.

Posted By Unknown8:15 PM

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Penalties from the search engines

Hello friends and visitors blog, In a previous article we talked about,Two main areas for earnings on the site. Today we will examine what can be penalties from the search engines for placement of paid links (here we mean the search engines Google and Yandex). Or in other words, what risks is placing paid links on the site.

Penalties from the search engines

Search engines can punish the sites as follows:

• place to reduce the site-specific needs in the search results;
• reduce the rates TIC and PR;
• filter;
• ban.

Let us now analyze separately each of these sentences.

The decrease in the search results

The decrease in the search results - this is the least severe form of punishment.

Organic Results - a position in search engines when a user searches for a particular query.

For example, you type in the search bar of Google or Yandex word "blogger". Click on Enter. Before you open the page with a list of sites. For example, in the third position do you find a particular site http / / aaaaa.com. If the search engine determines that the site places too many corrupt links, it can reduce it - for example, the website http / / aaaaa.com will have to be not on the third position on the first page, and on the 10th position on the second page .

Where will this lead? To reduce site traffic. Agree that most users visit sites that are on the first page and as high as possible to the beginning. On the second page of the drop is much less common.

However, revenue from the site due to paid links you will continue to receive. And in general, it will remain the same. Options on the stock exchanges is not reduced. And if you yourself are looking for advertisers, it is possible that some of them you will be denied due to lower traffic to your site. In this case, you have to spend additional time in order to have enough orders from advertisers directly (have to look longer interested).

Conclusion: The decrease in site traffic, earnings on the links remains the same options on the stock exchanges, with self-seeking advertisers can increase the time to search for orders.

Reduced TIC and PR

Reduced TIC and PR - it's more substantial penalty than in the first case. But it can be quickly undone. For example, when the next Google or Yandex apdeyte can restore the previous TIC performance and PR (if the author takes certain actions: just stop placing paid links, or will do so less frequently or become more and more of them to publish articles without links).

For example, I have since turned to one site. When I was placed on paid links it, cut it Yandex TIC from 20 to 10. When I stopped to place paid links, the next apdeyte TIC was again 20.

TIC and PR - it's performance credibility of sites in terms of search engines Yandex and Google.

TIC sets, raises or lowers the search engine Yandex.
PR assigns, raises or lowers the search engine Google.

It is these figures most often recorded on the exchanges of references, such as Blogun, Rotapost, Gougetlinks, Getgudlinks (usually pay attention to the TIC). The higher its value, the higher the fee for posting links on the site. Accordingly, the decrease in these values ​​leads to a decrease in revenue from the site.

Conclusion: The earnings of the links remains, but becomes lower.

Filter Yandex and Google

Filter - this is more severe and prolonged punishment and more common. Still, even reparable. It can last from months to a year. From my experience I have often noticed that the sites may be located under the filter 2,3, 4 months or 6-7 months. Usually less than a year. In rare cases a year and a half. One of my site stayed seven months.

The filter means that a significant number of pages fall out of the SERPs, and new pages are not indexed by search engines (ie it does not send these pages in the SERP). If before the user can find the site for certain search queries at the first, second or third page, in this case, even turning over 10 pages and more in the search results, the user never sees this site. In the search results may only stay one or more pages.

Filter - a significant reduction in the number of indexed pages on the site (short filter - a reduction of indexation). There are times when only the main page remains in the index, while the remaining pages of the site fall within the filter are not indexed, do not appear in search results. According to my observations, more often if the filter remains in the index from 1 to 10 pages.

Number of pages indexed - is the most important figure for earnings in the references. If indexing is significantly reduced or absent, the site can not earn on the links: it is not allowed to earnings on the stock exchanges of links and advertisers refuse to give orders (if the author is self-seeking advertisers). Why not? Because the newly added links are ignored by search engines, as long as the website does not get out of the filter. It turns out that such external links can not profit those sites to which they lead (in simple language search engines will not see them and take into account).

Conclusion: The site can not make the links, but in the future, this capability is restored.

Ban
Bang - it's the worst thing, but more rare punishment (from the site must be very strong violation of this). It is prohibited to the indexing of all pages of site specific search engine. In fact, it is death for the site. Restore the site after the ban is very difficult.

Conclusion: The site can not make the links, it is difficult to restore this feature in the future.

So, my friends, we discussed the possible penalties from the search engines for placement of paid links.

Posted By Unknown8:14 AM

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Two main areas for earnings on the site

Good afternoon, friends and blog readers' income from the site ! " In the article " Earnings on the site , "we covered the basic ways to make money online. These methods can be combined with each other in two general groups. Today we take a closer look at these groups.

The main classification

Who or what is the most important role for income:

1. Search engines - the types of income: links, advertising;
2. People - sale of goods and services: the products (physical or virtual, electronic), Info business, affiliate programs, MLM.

Let's look at each group separately.

Search engines

Types of income:

• Earnings on the links;
• Contextual advertising.

Suitable for - those who are lighter and more like working with technology, with the programs, not people.

Advantages:

• Less than the cost of the creative and psychological resources: do not try to motivate people greatly; design and content of information is less important than sales, not necessarily to communicate with readers;
• Do not want the target audience.

These advantages include more references to earnings in the links on the stock exchanges, with contextual advertising is desirable to consider these points, but not necessarily as strong as in the case of sales.

Disadvantages:

• dependence on the robot, whose algorithms are not always clear - search engines in most cases do not explain the reason for the punishment of sites;
• risks of closing access to income: reduction site indexing (resulting in little or no possibility of earning on references), banned for content;
• lower levels of income.

Promotion of a site for these types of income:

• Reference weight (plays the greatest role);
• The number of articles;
• SEO-optimization.

People

Types of income:

• Partnerships program;
• Info business;
• Paid services;
• Sale of Goods (physical or electronic);
• The combination of online and offline business;
• MLM.

Suitable for - for those who want to work with people, creative self-realization, or promote your business.

Advantages:

• The dependence on the people, not search engines - there's more to the success and you can not learn the ropes of search engines algorithms and do not fear them;
• Reduced risk of losing income (even if the search engines do not like something, the author of more dependent on men, less punishment from the search engines will affect income);
• A higher level of income.

Weaknesses - to a minimum:

• More costs for design - need to improve the appearance of the site;
• More than the cost of psychological resources: it is necessary to improve the quality of the information, consider the target audience, to communicate with readers.

Promotion of a site for these types of income:

1) What to focus (it attracts the target audience):

• Newsletter;
• Social networks;

2) To a lesser extent (some bloggers do not use, it is not necessarily the same as in the case will go to the search engines):

• The number of articles;
• SEO-optimization;
• Reference weight.

Brief characteristics of both groups

Key points in both groups are presented in the following table.

Search Engines	People
The risks of losing revenue: search engine filters, reducing the TIC and PR, PPC advertising ban.	The risks of losing income is practically absent.
Lack of stability - at any time subject to change search engine algorithms are possible unexpected punishment.	More stability - the main influence by the author.
Must be familiar with and to keep the search engines algorithms.	You do not need a thorough knowledge and to keep the search engines algorithms.
Dependence on the robot - not always possible to know the reasons for punishment (and therefore, causes a reduction in income).	The dependence on the people - with the help of analysis can be improved by behavioral factors (ie, the author may itself affect the increase in income).
In punishing the search engines to receive income is reduced or disappears.	In punishing the search engines to receive income is saved.
Suitable for those who deal with difficult people is easier to work with technology.	Suitable for those who need a creative self-realization, who like to chat with people or those who have their own business.
Fewer psychological and creative costs.	More psychological costs: improving the appearance, quality of information, communication with readers; product development, analysis of the niche and target audience.
Revenues are lower than in the case of sales.	There are high returns.

Contextual advertising occupies an intermediate position. It is important the higher traffic on the site.Therefore, the quality and design of information plays a role, but to a lesser extent than in the case of sales. Communicating with your readers can help improve attendance. But it is not necessary.

Of course, I wrote here the extreme options. There may be some deviations. I would like you to clearly understand the essence of both groups.

It is possible to learn to work in both directions.
One blogger easier to delve into the technique (algorithms for search engines), and others - into a relationship with people.
For some safe - less contact with people. For other more secure - not depend on the robots, and their personal qualities and management skills (ie, you can hire people to replace the work of the author).

So, my friends, we have considered two main areas, how to make money online.

Posted By Unknown7:53 AM

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Metallic Text in Photoshop

In this tutorial, we'll do the original metal sign. The lesson is more suitable for beginners. You will learn how to add text to create a variety of styles and highlight using simple techniques.

The final result:



Step 1: Preparation of the document in Photoshop

Create a new document in Photoshop (Ctrl + N). The size of our document 600 * 400 px, but you can make it longer if you need it.

Step 2: Select the font

For labels, we will use a free font Lobster 130pt size and color # 214555;



Step 3: Add a layer style

Now let's add some style to our text layer, for this, go to Layers -> Layer Style ( Layer-> Layer Styles ) and set the following parameters:

The outer-shadow (Drop Shadow) :



-Inner Shadow (Inner Shadow) :



Note: the larger the size of the text, the higher the value is set for the parameters of the outer and inner shadow.

- Pattern Overlay . Save this picture:



Open it in Photoshop / select Edit-> Define Pattern (Edit-> Define Pattern) and name it somehow . (Or you can download the pattern here and install it in Photoshop). Double click the layer to open the Styles.

Now add this text fill, using the following settings:



-Contour ( Stroke ):



If you set all the parameters styles correctly, you must have the following result:



If your text is different from what you see here, check all settings.

Step 4: Create a background

We add our background a few settings to give it depth. Go to Layers - Layer Style (Layer-Layer Styles), or simply double click on the layer and add the following parameters:

-Inner Shadow (Inner Shadow) :



-Blend (Gradient Overlay) :



For the gradient, use the following colors:

1. # 667c85 (light blue)
2. # 475e68 (dark blue)

The result:



Step 5: Add highlight text

Press the «Ctrl» and click on the text layer thumbnail in the Layers palette to create a selection of text.

Create a new layer above the rest. Using the tool gradient (gradient) from white to transparent, drag it down.

Select the oval selection (Elliptical Marquee Tool) and create the same oval as shown below:

Go to Select - Inverse ( Select -> Inverse ), to invert your selection and click "delete", to remove unnecessary parts of the gradient. This should leave you highlight only the upper part of the text.

To make the highlight more natural, change the blending mode of this layer to Overlay (Overlay).

We should get this result:



The lesson was created based on loreleiwebdesign

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How to inspire a designer

For many designers the winter - the time of gloom, a lousy mood, and the absence of any sign of inspiration, especially with such a wet and snow-free weather, as this year. I hear more and more from fellow designers and friends that the arms are lowered and there is simply no power to do - and I notice this on their own misfortune. However, above the nose, if we do not replenish the web creativity and beauty, it also begins to turn sour and grim. Today prepared for you a short article on how to overcome depression and to inspire a designer.

Try your hand at something new

Sometimes we notice that constantly revolves around the same workflow. Many have a standard set of programs used, and in them - the standard moves, techniques and technology. Why not enter for a variety of something new in your next project? New tools, software, plug-ins extend the time, take the next time something fresh. Having dealt with the new tool, you will not only raise their technical level, but also a moral step to step forward, and your project will be different from the others, you have made.Plus you get the experience for future work.



Attend a Conference

Conference - a great way to keep the creative spark alive. At any conference there is at least one colleague, designer, or a lecturer, who will open up new horizons for design. Looking at things from a new angle, you will definitely want to try anything to change, to bring, to add to your business process design. I bet you'll lope back to the desktop, eager to try out the new.

Again, what is important, not only speakers and organizers of the conference, because such activities - a great opportunity to establish new contacts, discuss with colleagues your ideas and plans for the future.



Read the blog design

Almost all designers follow the work of colleagues around the world. That's good, because otherwise it is impossible to stay in the stream of current trends and styles. In addition, many of the ideas presented by someone in the same light, you can touch up on a completely unexpected solutions, such as external and not related. Leafing through the galleries and blogs, you can enrich your instruments with new techniques and methods to learn the news and just enjoy the beautiful design - good emotions are always helpful!



Place the target

You do not need to prove that the sense of the work performed and the result - the best incentive for any of us. However, looming in the distant haze to meet target deadline is not always quite accessible to feel comfortable today. Set in front of the intermediate, easily achievable goals, or risk a completely demoralize the race for the "plan-up." So, initially set small, realistic goals, and as the performance of building up speed, passing to the more ambitious goals.



Photograph

For you as a designer means a lot of visual images. Not a bad solution - create a personal library of references, which you can view at any time. Shoot all you like - because you never tell me when and where the image can be useful. Keep an eye only for the fact that the photographs were of good quality, because so hurt when you have the picture you want, suitable in all respects - except quality. Many skills are required for that, today's digital cameras allow you to make decent pictures in the Photo absolute layman. And when the time comes full of creative exhaustion, you can always open a folder with pretty pictures, which will please the eye and add inspiration.



Look for the external and internal stimuli

We were all around creative, created as man and nature. Look for anything better than walking by, and often you will start to spark ideas and immediately understand how to solve a particular task before you.Will you go to a clearly creative place like a museum, or simply stroll the park or forest, you will find everywhere is something that can affect your feelings.

Most helpful is simply to break away from the computer and go live in the world in search of stimulus and inspiration. Take something that does not require special brain activity, and you can concentrate on your creative tasks. For example, many of the usual run helps to disperse stagnant creativity through his veins.



Engage in creative hobbies

Many designers say that the work is their hobby, however, proved that the secondary creative hobby very well affect the overall level of inspiration and finding creative solutions. Hobbies - is that no pressure on you, then no one makes and adjusts, you can simply take the soul. This can be anything - playing the guitar or other instrument, or work on a novel series of paintings, handicrafts, or even breeding colors. While you will be able to find new ways to express their creative nature, you will not feel tired from daily work.



Find a common language with the client

One of the biggest killers of inspiration and motivation - client testimonials. You gave it to us for the full, twisted soul, did everything that the client only wanted to - but from the still dissatisfied. This is one of the most difficult challenges facing the graphic designer: keep your nose higher, despite all these reviews. In order to cope with it, you will certainly possible to find common ground with the client at all controversial issues of the project. There are no situations with the only option, and you can always find a solution that will satisfy both - and the client's needs and your vision. You are not required each time to redo the root, often need only small changes, so that your client was happy.



These tips - just an example of the possible ways to stimulate their creative spirits, set out in Articles artfans . All people are different, and the universal recipe here you can imagine, all recommendations must adapt, and choosing what will work for you. In any case, we wish you a creative mood, good ideas and wonderful projects.

Posted By Unknown6:01 AM

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BLOGGER BLOGSPOT SEO TIPS AND TRICKS

Want to improve Seo blog on Blogspot Blogger? Of course you want, after all have to deal with so many problems at the initial stage of building a blog on blogspot. This guide explains how bloggers can use to optimize your blog and Seo technology to improve the indexing of your blog on blogspot and achieve the best issue in the search results.

In this post I will tell you the following tips for Blogger Seo:

- Adding a Blogspot blog to major search engines (Yandex, Google)
- Optimizing your blog titles on the blogspote
- Using Meta Keywords and Meta Description
- Use keywords in the Alt-tags and titles Images
- The use of targeted keywords in the message content
- Optimization of Tag in blogspot blog title
- Optimize your permalinks Blogspot
- Addition of breadcrumb navigation to your blog Blogspot

Adding to the major search engines is a must if you want to get traffic from search engines. I wrote an article on adding a site to major search engines and how to add your blog in Google, Yahoo, Yandex, so I will not be repeated. Follow these articles for a step by step, and most importantly the addition of each new page Yandex search bot. When passing references to it can display in the index (as lucky).

Optimizing blog titles for blogspote
Most search engines place great importance for the name issue, therefore, important that the name of the message chosen carefully. To optimize your post to post their key words and link the title with keywords. Try to place your keywords should be at the beginning of his article in order to achieve better results and not to repeat keywords in the article too many times. Avoid long names, since Google only shows about 65 characters in the search anyway.

Title Tag is important if your blog Blogspot need to attract traffic and get to the top of the results poiska.Ya wrote about the addition of these tags, you can read in earlier articles. While the tags themselves invisible to the visitor of your blog, but they are read when the search engine spiders crawl your blog.

Search engines use tags to display the title as a headline in the results.Search engines also display the description of the article, usually either by extracting it from the content, selecting first 150 characters of your article or by reading the description meta blog, if one exists.

Meta-description can be made into separate articles in Blogspote with good results. Make a unique description for each page and make sure they contain your targeted keywords and key phrases to encourage search engines to extract them from the SERPs and traffic.

Add meta tags and descriptions blog on Blogspot
Adding a meta tag keywords and description for your blog that your blog could get in the top, helping visitors find your blog using keywords and key phrases.

Use keywords in the Alt-tags and titles in the pictures
To optimize the images used in your blog, use Alt tags and titles to images.

Use targeted keywords in the content of the blog
Make sure you know your target keywords and use them in your content. One of the factors in determining the top hit is relevant targeted keywords in connection with the text that appears under the name of the post.

Change the name or the name of your blog posts to improve Seo
One of the key changes you can make on Blogspot, it can significantly improve your Seo blog is to adjust the header tags blog.

By default Blogger tags in the title is not optimized for search engines. Blog name appears before the title of the article, which is not search engine friendly. Since search engines read from left to right, and prefers that comes first to your blog, and this is the display name. Therefore it is necessary to change the tag in your template blog.

Posted By Unknown10:40 PM

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