Many studies demonstrate the importance of using our images on the internet.
Materials containing illustration, viewed 47% more often and read them pay 51% more time.
This same principle applies to social networks: using the photographs can achieve, for example, 53% increase in the number of "likes" in Facebook. It is for this reason you should not start a blog without "pictures".
But the use of images - it's not so simple as it seems: it is necessary to be closely monitor trends, optimize images for search engines to consider the speed of the site and reuse, as well as enhance the reader's experience.
In addition, you must navigate the legal issues associated with the use of images on the Internet to be able to protect themselves from legal problems when accessing services such sources as professional photobanks.
Learn how to edit photos
The image size you want to optimize, so they are not too many "weighed" for your blog as well - if you want to cut them for use in a social network (say, the header size on Facebook is 851 × 315 pixels).
Although systems such as WordPress, include tools for editing pictures uploaded, it makes sense to pre-resize images, preserving the aspect ratio from 320 to 1280 pixels and using the format JPEG.
If you do not have Photoshop for image editing - it does not matter, there are other programs, for example, GIMP (free and with lots of features) or Pixlr , working entirely online, and therefore do not require the installation of the application. For such basic things, such as cropping photos, MS Office usually includes free software - Microsoft Office Picture Manager - very simple to use.
Take care of your SEO Images
Image - the source of traffic that many people do still ignore or simply do not know. Always fill the field "Name" , ALT and "Signature" ("name", "Alternative text" and "Signature" in WordPress) for images with relevant keywords.
Note the semantic match the theme of your blog, use the Scheduler keywords that Google provides your complete disposal, to find out what keywords to search queries are most popular among Internet users.
Use words in the description of "image" , "photo" or "image" : they include many searches on Google. Formulating proposals, avoid free movement of keywords - this condition is managed competition. Accompany your images voluminous texts: Google does not work on the basis of a single word, it takes into account the global context logic.
And do not hesitate to use the same image multiple times to illustrate the texts of different content: it contributes to its positioning in Google Images, so - good for SEO.
Carefully choose the place to put the image with the desired effect
There are many theories about the trajectory of eye movements when viewing Web pages. The truth is that the view follows the path that depends on the type of page you are viewing.
Traditional reading from left to right using only materials that are truly of great interest to the user. In most cases, our eyes follow the path from left to right only for the first paragraph, and then move on to the movement along the path from the top down. That is why the images play a very important role for the content of the text: they allow the eye to relax and lengthen the time a careful reading.
When viewing the page should look a zigzag path from the upper left to lower right. This creates two zones, which receive less attention - at the top right and bottom left. So if you intend to use the image just to fill the volume, place them in these areas.
Of particular value is a good search engine that allows you to quickly and easily find an adequate image. When browsing search results and reading lists used on a "triangle" with concentration in the upper left corner of the web page. Subconsciously, this is an area we hope to find the most current information. Book this space for key data.
In addition, it is recommended to use images to reinforce and emphasize some of the messages. For example, in photobanks have many pictures of people pointing at white space. Such photographs are useful in order to emphasize an idea: the presence of the model draws the reader's attention.
Even with a creative approach, do not forget about aesthetics
Web page must withstand a clear pictorial concept using one or two, maximum three repetitive colors. Diversifying unity adding this color is very colorful pictures, be extremely careful not to overdo it.
Web page with a white or monochrome background restrained optimal for integrating images. As for the text and images must be chosen for color shades depending on the floodlit you what. For example, blue cold color most suitable for sites related to technology.
If you use quotes to accompany the images with great success in social networks, choose fonts that support the style of your web page.
Use reliable sources
Use Google Images images very easily, but in the case of illegal private publication - even if your blog audience consists of only a few visitors. If you intend to use an image, you will need some kind of license or assignment of rights by the author representing the company. Simple Solution to tempt low price or even for free, poses serious risks - for example, complaints that would cost you big money.
Be careful with the sources of free images
Whether it's working with another blogger or use the free website, in any case, make sure the law and there is no risk when selecting images.
Even if you find an image on a site like Flickr , licensed Creative Commons, remember these licenses only imply permission of the person who uploaded the image. You must make sure that this person is an author, and the image does not model, industrial or architectural object, which are copyrighted.
Another problem free "pictures" - this quality. Professional image quality and sufficient resolution are not free.
Use secure the services of professional photobanks
There are many platforms - such as Fotolia , - where you can find millions of images to illustrate any topic at an affordable price. Today, in the age of digital photography and the Internet, photostocks very cheap, and then only they will guarantee the legal use of images.
On these sites, there are many tools for finding time-saving features. They even have a color filter to find an image corresponding to an ideal graphics solution for your blog.
Source: http://fotolia.com
Materials containing illustration, viewed 47% more often and read them pay 51% more time.
This same principle applies to social networks: using the photographs can achieve, for example, 53% increase in the number of "likes" in Facebook. It is for this reason you should not start a blog without "pictures".
In addition, you must navigate the legal issues associated with the use of images on the Internet to be able to protect themselves from legal problems when accessing services such sources as professional photobanks.
Learn how to edit photos
The image size you want to optimize, so they are not too many "weighed" for your blog as well - if you want to cut them for use in a social network (say, the header size on Facebook is 851 × 315 pixels).
Although systems such as WordPress, include tools for editing pictures uploaded, it makes sense to pre-resize images, preserving the aspect ratio from 320 to 1280 pixels and using the format JPEG.
If you do not have Photoshop for image editing - it does not matter, there are other programs, for example, GIMP (free and with lots of features) or Pixlr , working entirely online, and therefore do not require the installation of the application. For such basic things, such as cropping photos, MS Office usually includes free software - Microsoft Office Picture Manager - very simple to use.
Take care of your SEO Images
Image - the source of traffic that many people do still ignore or simply do not know. Always fill the field "Name" , ALT and "Signature" ("name", "Alternative text" and "Signature" in WordPress) for images with relevant keywords.
Note the semantic match the theme of your blog, use the Scheduler keywords that Google provides your complete disposal, to find out what keywords to search queries are most popular among Internet users.
Use words in the description of "image" , "photo" or "image" : they include many searches on Google. Formulating proposals, avoid free movement of keywords - this condition is managed competition. Accompany your images voluminous texts: Google does not work on the basis of a single word, it takes into account the global context logic.
And do not hesitate to use the same image multiple times to illustrate the texts of different content: it contributes to its positioning in Google Images, so - good for SEO.
Carefully choose the place to put the image with the desired effect
There are many theories about the trajectory of eye movements when viewing Web pages. The truth is that the view follows the path that depends on the type of page you are viewing.
Traditional reading from left to right using only materials that are truly of great interest to the user. In most cases, our eyes follow the path from left to right only for the first paragraph, and then move on to the movement along the path from the top down. That is why the images play a very important role for the content of the text: they allow the eye to relax and lengthen the time a careful reading.
When viewing the page should look a zigzag path from the upper left to lower right. This creates two zones, which receive less attention - at the top right and bottom left. So if you intend to use the image just to fill the volume, place them in these areas.
Of particular value is a good search engine that allows you to quickly and easily find an adequate image. When browsing search results and reading lists used on a "triangle" with concentration in the upper left corner of the web page. Subconsciously, this is an area we hope to find the most current information. Book this space for key data.
In addition, it is recommended to use images to reinforce and emphasize some of the messages. For example, in photobanks have many pictures of people pointing at white space. Such photographs are useful in order to emphasize an idea: the presence of the model draws the reader's attention.
Even with a creative approach, do not forget about aesthetics
Web page must withstand a clear pictorial concept using one or two, maximum three repetitive colors. Diversifying unity adding this color is very colorful pictures, be extremely careful not to overdo it.
Web page with a white or monochrome background restrained optimal for integrating images. As for the text and images must be chosen for color shades depending on the floodlit you what. For example, blue cold color most suitable for sites related to technology.
If you use quotes to accompany the images with great success in social networks, choose fonts that support the style of your web page.
Use reliable sources
Use Google Images images very easily, but in the case of illegal private publication - even if your blog audience consists of only a few visitors. If you intend to use an image, you will need some kind of license or assignment of rights by the author representing the company. Simple Solution to tempt low price or even for free, poses serious risks - for example, complaints that would cost you big money.
Be careful with the sources of free images
Whether it's working with another blogger or use the free website, in any case, make sure the law and there is no risk when selecting images.
Even if you find an image on a site like Flickr , licensed Creative Commons, remember these licenses only imply permission of the person who uploaded the image. You must make sure that this person is an author, and the image does not model, industrial or architectural object, which are copyrighted.
Another problem free "pictures" - this quality. Professional image quality and sufficient resolution are not free.
Use secure the services of professional photobanks
There are many platforms - such as Fotolia , - where you can find millions of images to illustrate any topic at an affordable price. Today, in the age of digital photography and the Internet, photostocks very cheap, and then only they will guarantee the legal use of images.
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Thanks for discussing the what-to and what-not-to-do with regards to the use of pictures in SEO. Very informative and in-depth as well. Good work.
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