Feb 18, 2014

3 Stupid Reasons Why Nobody reads your copy

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You have carefully designed your new copy, press the publish button, crossed the rights and requested strong heaven for your hit counter explode, but ultimately your content is spent in the most total indifference.
3 Stupid Reasons Why Nobody reads your copy

No comments, no updates, no mention I love. Nothing. Only these feelings of depression and demotivation began to settle slowly and you're going to ask you what you have done wrong to get there.

Today I will show you 3 rookie mistakes that might be familiar to you and how to fix each one.

You post too much content and do some promotion



Some bloggers think that creating quality content, they will automatically receive visitors. They hope that the search engines will immediately position them in the first pages of results and send them traffic or a recognized blogger will notice them and give them a link back.

The most amazing thing in all this is that they are trying to solve this problem by adding even more content and this makes absolutely no sense.

How to solve this: Add more content will not help you get more readers. To ensure a good flow of visits you need to actively promote your content. Instead of drafting a copy every day, dedicate say 50% of your efforts to promote the content you have written, there is a good chance that hundreds or thousands of others can still benefit.

Looking bad hearing



Most of you are struggling desperately to have readers and one of the main reasons for this is that you simply are looking for poor readers.

This may seem obvious yet many people make this mistake. To give you an example, I came there not long ago on the blog of a photographer with almost all the content was intended for other professionals in his field.

If I was as a photographer I would have probably won, but if I were looking for a good photographer to hire for an event, I would have zapped immediately. (Hey, I am not a photographer. At the next ...)

How to solve it: As I pointed out last time , it is important for you to identify your ideal audience and adjust your content to it. You are completely wasting your time (or even your money) by drawing your competition instead of potential customers if your copy is not suited to your target audience.

You have a horrible graphic



You worked like crazy to write your best copy and make all the necessary promotion, visitors came but they left immediately. Why? But why?

If your graphic is ugly, hurts the eyes and has interactions dating web 1.0, you're sacrificing a number of potential readers.

The design of your website is marketing content. It evokes emotions and can create a memorable user experience. It must connect with your audience and clearly communicate your message. This is probably the only thing you can not afford to neglect. Not at the beginning of your site anyway.

How to solve this: Consider contacting a freelance web agency or invest in an HTML or modern and professional WordPress theme that fits your target audience. Of marketplaces as CreativeMarket or ThemeForest offer a bunch of templates sublime encoded by renowned developer for small budgets.

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