Google New Search Algorithm Hummingbird

Hummingbird comes as Google new algorithm

The changes that we are accustomed Google, which involve normal mete each year, we must add a new post-summer revolution: Google Hummingbird . This time has been right on the day of his birthday, in September, when the news has been filled major web news platforms online marketing world.

Google does it affect us Hummingbird

This time the complement Penguins, Pandas and other friendly animals is given in the form of hummingbird and threatens to be not a modification of previous algorithms, but a whole new change will affect our model to understand Internet .

If Google Panda pursue focused on duplicate content and Google Penguin attacking the low quality inbound links, Google Hummingbird, substitute Caffeine, looks like it will have on the ability to answer questions Al's your strong point, but without severely those points Panda and Penguin tried at the time.

Thus, the projections indicate that over 90% of searches on Google are going to be affected by the new algorithm change that this time brings little change from the point of view of organic positioning.

how it affects Google Hummingbird

Customizing search

The more personalized searches, something that has systematically introducing Google for quite some time is one of the keys to Google Hummingbird. The web design is likely to be affected in immediate unfuture certainly understand how online positioning .

This indicates that some of the changes or variations that we see today regarding aspects such will affect how you will answer a question in searches.

So far the interpretation was done on specific words, in the post-hummingbird may be interpreted as such questions and provide answers accordingly. The context continues to play a key role when it comes to advancing the position, and we must keep in mind that quality content is an important key in achieving the best results in Google.

From achieved objectives such a firm would be moving towards a smart search engine, which is one of the main points within the Google strategy.

Google Hummingbird

What steps to take before Google Hummingbird

For starters, you should go to our web consulting for us to make a diagnosis on the implications for us has this change. The SEO Consultant role is vital, because you know what are the techniques used and how it is to move a website and what direction when Google makes such modifications.

If you have followed all the instructions showed us Google through Google Webmaster Tools, and we have our control and its main links, does not have to scare any algorithm change.

If, however, we do not control inbound links and our website is a disaster, we should, whether we are affected or not, make the appropriate changes to address any variances from Google.

What changes applied?

• Apparently attempts to improve the speed with which analyzes Internet
• It takes into account the PageRank of the sites and the importance of the pages for this theme, something we already knew who used to detect / determine what is SPAM.
• Panda and Penguin continues, although some functions is integrated in the algorithm if they cease to be so essential to "roll outs" of these updates.
• Substantially improve the semantic interpretation and language processing . This suggests a penalty to misspellings and the need to improve the content
• Contrast each query word to define results, not the whole package.
• The changes will be felt incrementally as it defines a new interpretation of the query

That said, I think it is clear that the hummingbird is going strong.

Why is called Hummingbird?

According to Google Hummingbird called because it is a fast and accurate algorithm.

When did Google change algorithm Hummingbird?

Well it seems that about a month ago, in fact I have noticed from experience drastic traffic on different sites on September 4.

What changes implies Google Hummingbird?

One of the examples that Google was more emphasis placed on conversational search by voice, in which the user searches for a quick and accurate response.
Hummingbird In this regard Google takes a step towards semantic search and to search for meaning together, trying to find the meaning of each word.

For example, search " How to buy a computer room close to home? "before google Hummingbird show you relevant search results for the set of terms you've searched, but without giving importance to the meaning of the same, with the new Google hummingbird algorithm would know that "site" is a physical place, that writing "buy" want a store that "computer" is a consumer electronic item and that "close to home" means close to your current location ... in final result will return the computer stores near your home (all this in a perfect world ...).

It is not yet know much more about Google Humminbird, and analyzing and experimenting as we go or what we will tell more, but keep in mind that this is "online" for almost a month, so if your site was affected and you should have learned (see dates around September 4), however, it seems that Google did pretty well with the hummingbird, as there have been many complaints and headaches by webmasters or users.

What do you think of Google Hummingbird, hummingbird algorithm of Google?