With Google AdWords, appeared new tool- Planner keywords. It combines data from the Keyword Tool and Traffic Estimator, which allows to simplify the creation and work with advertising campaigns.
The main functions:
- Search your keyword and ad group
The tool allows you to search for your keyword variations campaigns and ad groups that might not even occur to the advertiser. In addition, you can specify a term associated with the goods or services of the company, and to obtain new versions of keywords and ad groups, as well as evaluating the effectiveness for them.
- Commissioning and downloading keywords to obtain estimates
Before you create an ad campaign based on a specific list of keywords, you can enter or upload these terms and get them to measure performance. In this case, you can set various parameters (eg, location, language, network), which will be taken into account when calculating estimates.
- The combination of keyword lists to obtain estimates
You can automatically create a list of word combinations of two or more lists, and get him to measure performance. In this case, you can set various parameters (eg, location, language, network), which will be taken into account when calculating estimates.
Dementieva, Maria , head of content i-Media:
Combining the two tools in one - a good idea. But the most important thing is the quality of keyword selection, and budget forecasting tools using AdWords, which today is seriously inferior to similar instruments Yandex (Yandeks.Vordstat predictor budget and Yandex). That's why most professionals use Yandeks.Vordstat for creating advertising campaigns in Yandex and in Google AdWords.Keyword Tool and Traffic Estimator will stop working after 60 days.
If the new AdWords planner will solve the problem with the quality selection of words and the forecast budget, it will be wonderful. If not - experts on contextual advertising will continue to use mainly Yandeks.Vordstat (which, incidentally, also does not prevent the upgrade - add additional features for ease of handling an array of data, etc.).
As a Google PPC ninja once told me, it is important to constantly split-test new ads so that messaging is consistently being refined in a competitive marketplace. That happens on at least two levels: 1) The ads themselves, inside Adwords. It has easy split testing for ads and reports optimal performance. 2) On your landing page itself. That's where a lot of people miss the boat on conversions. They blame the ads but don't split test elements or versions of their landing pages. There are lots of ways to do this, but it's kind of technical and as a business owner I couldn't really be bothered with learning the details, but I can refer you to Simon. Call him - 302-401-4478.
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