Useful comments on the black hat seo

Introduction

Black Seo - Black optimization. How can it help us in optimizing your site? It happens that when you create a site, page, article there is a need to hide the text from the user, but leave it visible to search engines, or vice verse.

This article deals with the beneficial properties of the so-called " black optimization . " Under the black seo usually understand the various doorway pages, search engine spam, etc. I do not belong to this genus optimizers and thus the material presented below is rather a gray optimization. But that's not important. The main thing is that the material was useful. However, it is up to you!

The article describes a number of techniques that may help you make better use of such resources on your website as links, images, text with keywords, scripts, and maybe something else. These techniques can help to create ajax projects, dynamic pages, or simply be referred to as a type of internal optimization. Let's get started!

The use of display: none

There are times when creating a site, page, article there is a need to hide the text from the user, but leave it visible to the search engines (it can be dynamic ajax page). Using the style of display: none; this is an old trick. However, not the best, because some search engines reduce the weight of the element (keyword) on a page, a prisoner in this kind of element. If you look at your server logs, you can see that in addition to regular pages bots and ask . css styles to find out there with the intelligent systems of any discrepancies.

However, as far as I know, it's an automatic ban for not follow. Only a reduction in the weight of the words (even if h1). But if someone knocks, the filter is inevitable.

Using text-indent:-1000em

More beautiful method to hide the text and links. It only works with block elements. It is useful to apply to logos on web 2.0 sites.

For example, I used a long time on your website design

<a href="/" class="logo"> </ a>

in the title, where the tag A by. css prescribed logo as a background. Then it was decided that the reference does not participate in the ranking of reference and the structure of it has changed to

<a href="/" class="logo"> keyword </ a>

and. css add a line

. Logo {text-indent:-1000em; display: block;}

Everything fell into place - the key word has come to play a role in the ranking of reference, and for the people has not changed.

Also, with the help of this style can be hidden from the user link units by adding a position: absolute, to nebilo empty spaces on the page.

The usage of noframe and noscript

All normal browsers support tags noframe and noscript , with the exception of a few (you can also manage in your browser settings.) When placing links to these tags, and appropriate settings and Capability browser user will not be aware of available links on the page, but the search engines pay attention to them.

I have often noticed this code when placing referral links. Many affiliate programs offer you earn on referrals and give you place the code on your page, which includes in addition to script also noframe, where the partners themselves are killing two birds at once - the traffic + the weight of your page to their site.
Link text color, not underlined and the cursor type "text"

It is useful to merge with text links to user does not misleading. There are many ways to do something like that, but the easiest way - to make the link text color, with the emphasis away from them and add a cursor type "text". CSS rules will look like this:

. Link {color: # 000; text-decoration: none; cursor: text;}

This technique can be used in accelerators indexing when the pages are placed randomly links. The more live accelerator, the more the site will be similar to the NLL and less annoying for users.

Links with the background color

The usual method to hide links, but is often accompanied ban, if not created for good purposes)

1 pixel image, a 1-pixel font

On their website you can create small images for design, right down to 1px with the labels attribute of alt. And you can insert text with a very small font size (thus aligning reception with other methods of hiding the text).

Change of reference, changes in DOM document using JavaScript
Using JavaScript, you can change how the individual elements, and the entire structure of the site: add and remove links to add or delete text, etc. It is worth noting that Google performs simple JavaScript files, so when you create links and the desire to hide them from the SS to use a more complex scripts, for example, with the functions eval and Escape .

A simple example of this technique can be found in any article on wikipedia. First, open the paper and see the structure of the document in the browser. Then turn off javascript in your browser and reopen the same article. The difference will be seen in the headlines, which have javascript enabled in the edit section.

The reception is very useful for creating dynamic ajax pages and wish all the same unikalizirovat and optimize content for search engines.

javascript document.write
Say at once, not a ride for Google.

document.write ("<a href='http://link.to/site.html'> keyword </ a>");

Other methods

There are many other methods of optimization. This may be a web2.0 navigation, use iframe, overflow: hidden, the use of typographical errors, for example:

HTML
m <span class="h">; </ span> USIC CSS span.h {display: None;}

As a result of such a reception, the screen will display the word normal: music. Perhaps this example is enough to show how you can bring the user to the correct spelling of the word.

Conclusion

Sometimes it is difficult to delineate white and black optimization, especially when creating dynamic pages. On one side all white called what concerns internal website optimization optimize text and relinking and on the other hand, in addition black as the methods can not be solved. The above methods are only an overview, but not the recommendations on their use. So, use them at your own risk!