The word SEO is a simple abbreviation of Search Engine Optimization (SEO), which means in English Search Engine Optimization and constitutes a large part of online marketing.
All measures of search engine optimization (SEO) are the optimization of the website for the search engines. Specifically, this means that wins the website or website in search engines like Google, Yahoo and Bing to get more visibility in the search results pages (SERPs), thereby generating more streams of visitors (traffic). Target in a search engine optimization (SEO) is that Internet users are seeking a certain carefully selected keyword (keyword), which they enter into the search engine, led directly to a web site.
In today's world is the search engine optimization (SEO) for many businesses and website owners who want to get Internet-sales is very important. Because they are dependent on good and visible positions in the search results pages (SERPs).
Such placement in the search results pages (SERPs) search engine is called in professional circles including search engine ranking or just ranking.
Investigations and research has shown that only the first 10 search results for searchers are relevant and are actively perceived. It is therefore essential for a company or web site operators, just there to give a response, because their profit depends largely on the customer acquisition and potential visitors. Through good and visible placement (ranking), it is possible to gain a significantly higher number of Internet users or visitors.
Further analyzes show that uses more than 80 percent of Internet users search engines on the Internet to find information, products and websites, another reason that the search engine optimization (SEO) is very crucial for an even more successful Internet presence, higher sales and an increasing conversion rate.
Such placement in the search results pages (SERPs) search engine is called in professional circles including search engine ranking or just ranking.
Investigations and research has shown that only the first 10 search results for searchers are relevant and are actively perceived. It is therefore essential for a company or web site operators, just there to give a response, because their profit depends largely on the customer acquisition and potential visitors. Through good and visible placement (ranking), it is possible to gain a significantly higher number of Internet users or visitors.
Further analyzes show that uses more than 80 percent of Internet users search engines on the Internet to find information, products and websites, another reason that the search engine optimization (SEO) is very crucial for an even more successful Internet presence, higher sales and an increasing conversion rate.
Process of search engine optimization
A professional search engine optimization (SEO) consists of several procedures, such as the successively implemented analysis, organization and planning, to the actual implementation and continuous monitoring. It is recommended that a search engine optimization (SEO) is not only at existing sites, quasi subsequently performed. This is of course also possible, but usually a lot more expensive. You should already during the creation of the website include at least one onpage optimization from the outset consistently.
But the search engine optimization (SEO) is not the only secret for maximum success in e-business. A complete Internet presence that would be designed specifically for the robots of search engines, the Internet users would not respond and only confuse. As other success factors therefore play elements such as web design, the specific template or theme, and the usability of the respective course content a very strong role.
Aim for a high conversion rate is always that the Internet users to quickly and easily navigate through the website and find themselves "feel good".
What is also important for people and the search engines is the loading time of the website. This is shown by many to sophisticated elements in the side structure is too long, there is the danger that jump off of the Internet users and decides to seek something else.
An example of why and what a search engine optimization (SEO) is very important you can find here:
- Why and what search engine optimization (SEO)?
The following procedures are one of a search engine optimization (SEO):
Keyword Research
A keyword research is an analysis and evaluation of the searches and the basis of search engine optimization (SEO).Before onpage and off page optimization, it is strongly recommended to carry out a detailed keyword research to analyze which keywords (keywords) are most relevant and bring targeted traffic, increase the conversation rate. More information can be found under 12 Search tools offered by Google for keywords.
Onpage optimization
An onpage optimization is an adaptation of the website according to the criteria of the search engines. More about optimizing your own website is available at: On page Optimization techniques.
Here you can find further additional topics about onpage optimization:
Onpage optimization: keyword density
Here you will explain what is a keyword density and how to create a SEO-optimized text that keyword density for the search engine optimization (SEO) works perfectly to relevant search results for certain keywords to be. More information: What is the optimum keyword density for a page?
Onpage optimization: Meta Tags
Here you explain what Meta tags are and how to best for search engine optimization (SEO) set up in order to rise higher in the search results. Find out more: What are Meta tags for Seo?
Onpage optimization: Title Tag
Here you will explain how to properly title tags for search engine optimization (SEO), set up to look relevant, which has a positive effect on the ranking (ranking) of search results. More information: Optimizing tips for title tag.
Onpage optimization: Meta Description
To optimized Meta tags also includes an optimized Meta description, also called Meta description. What one must remember to ensure that the description of your own website and is 100% relevant to the content (Content) fits. Find out more: How to Optimize Meta tag Description?
Onpage optimization: Meta keywords
Normally, the search engine robots (bots) mostly looking out for yourself the most relevant keywords in the content, but you can specify carefully chosen keywords, which the search engines will then be directed. Find out more: SEO Tips For Meta Name Keywords.
Onpage optimization: Meta Robots
It explains how to control the robots of search engines (robots) using simple codes in Meta robots tag. Through various codes can also exclude search engines from indexing certain pages and sub pages. Find out more: How to use robots Meta tag?
Onpage optimization: The Nofollow Attribute
The NoFollow attribute is applied at the present time due to spammers, avoiding duplicate content or linking with so-called "Bad Neighborhood" in the onpage optimization very often. Learn more at: Importance of rel nofollow attribute.
Onpage optimization: The DoFollow attributes
DoFollow is for search engine optimization (SEO) is very popular, but you should not give to all outgoing links DoFollow attribute. What is DoFollow and learns at: Affect of dofollow links on pagerank.
Onpage optimization: The noindex code
It explains how the robots of search engines (robots) can prohibit the indexing of your own web site or certain bases. The noindex tag, which is added to the Meta tags, prevents, for example, duplicates content (duplicate content). Learn more at: The noindex code.
Onpage optimization: The Robots.txt File
An SEO-optimized website can usually have a Robots.txt file. You should create a robots.txt to control the robots of search engines (robots). Using a Disallow codes can prohibit the robots to index certain bases. Learn more: The Robots.txt file.
Onpage optimization: Sitemap.xml
A Sitemap.xml is like a table of contents for search engines and is usually used for faster indexing in search results. How to create a sitemap, you will learn below: The Sitemap.xml file.
Onpage optimization: RSS Feed
An RSS feed is used to attract subscribers and readers by these your email RSS Feed. Blogs usually have an RSS feed automatically, but you must create for normal web 2.0 sites to an RSS feed. How to create an RSS feed properly, you will learn below: The RSS Feed.
Onpage optimization: HTML W3C Validation
An HTML and CSS W3C Validation is a check for onpage errors and HTML code errors, which are used mostly for the search engine robots (bots), as well as human visitors as stumbling blocks. An HTML W3C validation is not mandatory, but highly recommended. Find out more: HTMLW3C Validation.
Onpage optimization: W3C Link Checker
The W3C Link Checker is used to check for broken links and correct this. Broken links, the robots of search engines (robots) "kill" so to speak. How to check broken links and fixes this, you will learn below: W3C Link Checker.
Onpage optimization: SEO optimized content creation
Content in German means simply content - and this should be optimized for both search engines as well as for the human internet users. What should be considered when creating content in terms of SEO, you will learn below: The value of the original content to promote the site.
Onpage optimization: The optimization of images
Images should remain in search engine optimization (SEO) is not left out, as an image, which has, for example, no ALT tag with a name may, for the search engines can not be assigned, and thus it will be difficult, in the images search results as Google, on the first result pages to be placed. How to pictures for the search engines properly optimized, you will learn below: optimize images SEO.
Onpage optimization: Internal linking
An internal link is a must in search engine optimization (SEO), as thus distributed to the so-called link juice to each of the respective sub-pages of a website, which has a positive impact its own placement (ranking) in the search results. How to Properly internal links and what factors is important when internal linking you must learn under: Internallinking.
Onpage optimization: External link
Google loves external links in context of search engine optimization (SEO), but may also be an external link to the disadvantage. How to make a proper external linking and what you need to consider when external links, please visit: External linking.
Off page optimization
The off page optimization as a part of search engine optimization (SEO) is an active generating recommendations that come through links, which experts also called backlinks from different websites. The off page optimization is a comprehensive measure to improve the link popularity of a specific website domain to a better ranking (ranking) to achieve in the search results. For the definition of this topic you will be taken here: The optimizing of your Reference ranging.
Other additional topics for off page optimization:
Off page optimization: social bookmarking
Social Bookmarks actually serve to Internet users so-called bookmarks to certain websites in order to save and mark as favorite. However, Social Bookmarks for search engine optimization (SEO) and indexing can be very important and interesting. Find out more: socialbookmarking.
Off page optimization: the ping to ping services
Pinging a URL is nothing more than sends data to specific networks; this method is for the search engine optimization (SEO) is very helpful and is used for quick indexing of your website. Learn more: Techniques for rapid indexing of content.
Off page optimization: Creating Backlinks
Creating backlinks is one of the main elements in the off page optimization. No backlinks, no good ranking (ranking) in the search results. More you learn off page optimization under: How to Build Backlinks.
Off page optimization: web directory entry
A web directory entry can be for search engine optimization (SEO) is an advantage because it provides backlinks wins. How the internet web directories is and what should be considered when an entry in the web directory is available at: Web directory entry.
Off page optimization: articles, guest articles, news articles, and press releases
The most quality inbound links (backlinks) you get by writing and submitting articles and guest articles and press articles and press releases. How to write an article and what you should pay attention, to generate a high-quality back links for search engine optimization (SEO), their experiences under: Articles as a method of website promotion: advantages of their publication.
A3 Place .com
Off page optimization: backlinks through blogs and Web 2.0
Create the backlink is fairly easy if you know how and where to get the best One Way Backlinks. One of the most popular methods is to backlinks through blogs and Web 2.0 to create web pages that are later on in a blog post and for the search engines like Google play a recommendation. Here you get a brief and concise as the whole works: backlinksthrough blogs and Web 2.0.
Off page Optimization: Link Building or Optimal link building
The link building or link building is also an important task for search engine optimization (SEO). Link Building and Link Building is roughly explained that to build inbound links (backlinks) and the different platforms, where the incoming link (back link) is connects together by linking or cross linked. More on the topic here: What is Link Building or optimal link building?
Off page optimization: generate more traffic
The most important part of search engine optimization (SEO) is not only measures for a successful placement (ranking) in the search results of search engines (SERPs), but also enormous traffic to generate, because you should focus not only on Google, but also try elsewhere to win a lot of website visitors. Details can be found here: 10 ways to improve your blog.
Definition: Google Sandbox
Google evaluates spamming websites automatically and put spammers (people on the rudely exaggeratedly generate backlinks). In the Google Sandbox learn more about this interesting topic here: What is Google sandbox?
But the search engine optimization (SEO) is not the only secret for maximum success in e-business. A complete Internet presence that would be designed specifically for the robots of search engines, the Internet users would not respond and only confuse. As other success factors therefore play elements such as web design, the specific template or theme, and the usability of the respective course content a very strong role.
Aim for a high conversion rate is always that the Internet users to quickly and easily navigate through the website and find themselves "feel good".
What is also important for people and the search engines is the loading time of the website. This is shown by many to sophisticated elements in the side structure is too long, there is the danger that jump off of the Internet users and decides to seek something else.
An example of why and what a search engine optimization (SEO) is very important you can find here:
- Why and what search engine optimization (SEO)?
The following procedures are one of a search engine optimization (SEO):
Keyword Research
A keyword research is an analysis and evaluation of the searches and the basis of search engine optimization (SEO).Before onpage and off page optimization, it is strongly recommended to carry out a detailed keyword research to analyze which keywords (keywords) are most relevant and bring targeted traffic, increase the conversation rate. More information can be found under 12 Search tools offered by Google for keywords.
Onpage optimization
An onpage optimization is an adaptation of the website according to the criteria of the search engines. More about optimizing your own website is available at: On page Optimization techniques.
Here you can find further additional topics about onpage optimization:
Onpage optimization: keyword density
Here you will explain what is a keyword density and how to create a SEO-optimized text that keyword density for the search engine optimization (SEO) works perfectly to relevant search results for certain keywords to be. More information: What is the optimum keyword density for a page?
Onpage optimization: Meta Tags
Here you explain what Meta tags are and how to best for search engine optimization (SEO) set up in order to rise higher in the search results. Find out more: What are Meta tags for Seo?
Onpage optimization: Title Tag
Here you will explain how to properly title tags for search engine optimization (SEO), set up to look relevant, which has a positive effect on the ranking (ranking) of search results. More information: Optimizing tips for title tag.
Onpage optimization: Meta Description
To optimized Meta tags also includes an optimized Meta description, also called Meta description. What one must remember to ensure that the description of your own website and is 100% relevant to the content (Content) fits. Find out more: How to Optimize Meta tag Description?
Onpage optimization: Meta keywords
Normally, the search engine robots (bots) mostly looking out for yourself the most relevant keywords in the content, but you can specify carefully chosen keywords, which the search engines will then be directed. Find out more: SEO Tips For Meta Name Keywords.
Onpage optimization: Meta Robots
It explains how to control the robots of search engines (robots) using simple codes in Meta robots tag. Through various codes can also exclude search engines from indexing certain pages and sub pages. Find out more: How to use robots Meta tag?
Onpage optimization: The Nofollow Attribute
The NoFollow attribute is applied at the present time due to spammers, avoiding duplicate content or linking with so-called "Bad Neighborhood" in the onpage optimization very often. Learn more at: Importance of rel nofollow attribute.
Onpage optimization: The DoFollow attributes
DoFollow is for search engine optimization (SEO) is very popular, but you should not give to all outgoing links DoFollow attribute. What is DoFollow and learns at: Affect of dofollow links on pagerank.
Onpage optimization: The noindex code
It explains how the robots of search engines (robots) can prohibit the indexing of your own web site or certain bases. The noindex tag, which is added to the Meta tags, prevents, for example, duplicates content (duplicate content). Learn more at: The noindex code.
Onpage optimization: The Robots.txt File
An SEO-optimized website can usually have a Robots.txt file. You should create a robots.txt to control the robots of search engines (robots). Using a Disallow codes can prohibit the robots to index certain bases. Learn more: The Robots.txt file.
Onpage optimization: Sitemap.xml
A Sitemap.xml is like a table of contents for search engines and is usually used for faster indexing in search results. How to create a sitemap, you will learn below: The Sitemap.xml file.
Onpage optimization: RSS Feed
An RSS feed is used to attract subscribers and readers by these your email RSS Feed. Blogs usually have an RSS feed automatically, but you must create for normal web 2.0 sites to an RSS feed. How to create an RSS feed properly, you will learn below: The RSS Feed.
Onpage optimization: HTML W3C Validation
An HTML and CSS W3C Validation is a check for onpage errors and HTML code errors, which are used mostly for the search engine robots (bots), as well as human visitors as stumbling blocks. An HTML W3C validation is not mandatory, but highly recommended. Find out more: HTMLW3C Validation.
Onpage optimization: W3C Link Checker
The W3C Link Checker is used to check for broken links and correct this. Broken links, the robots of search engines (robots) "kill" so to speak. How to check broken links and fixes this, you will learn below: W3C Link Checker.
Onpage optimization: SEO optimized content creation
Content in German means simply content - and this should be optimized for both search engines as well as for the human internet users. What should be considered when creating content in terms of SEO, you will learn below: The value of the original content to promote the site.
Onpage optimization: The optimization of images
Images should remain in search engine optimization (SEO) is not left out, as an image, which has, for example, no ALT tag with a name may, for the search engines can not be assigned, and thus it will be difficult, in the images search results as Google, on the first result pages to be placed. How to pictures for the search engines properly optimized, you will learn below: optimize images SEO.
Onpage optimization: Internal linking
An internal link is a must in search engine optimization (SEO), as thus distributed to the so-called link juice to each of the respective sub-pages of a website, which has a positive impact its own placement (ranking) in the search results. How to Properly internal links and what factors is important when internal linking you must learn under: Internallinking.
Onpage optimization: External link
Google loves external links in context of search engine optimization (SEO), but may also be an external link to the disadvantage. How to make a proper external linking and what you need to consider when external links, please visit: External linking.
Off page optimization
The off page optimization as a part of search engine optimization (SEO) is an active generating recommendations that come through links, which experts also called backlinks from different websites. The off page optimization is a comprehensive measure to improve the link popularity of a specific website domain to a better ranking (ranking) to achieve in the search results. For the definition of this topic you will be taken here: The optimizing of your Reference ranging.
Other additional topics for off page optimization:
Off page optimization: social bookmarking
Social Bookmarks actually serve to Internet users so-called bookmarks to certain websites in order to save and mark as favorite. However, Social Bookmarks for search engine optimization (SEO) and indexing can be very important and interesting. Find out more: socialbookmarking.
Off page optimization: the ping to ping services
Pinging a URL is nothing more than sends data to specific networks; this method is for the search engine optimization (SEO) is very helpful and is used for quick indexing of your website. Learn more: Techniques for rapid indexing of content.
Off page optimization: Creating Backlinks
Creating backlinks is one of the main elements in the off page optimization. No backlinks, no good ranking (ranking) in the search results. More you learn off page optimization under: How to Build Backlinks.
Off page optimization: web directory entry
A web directory entry can be for search engine optimization (SEO) is an advantage because it provides backlinks wins. How the internet web directories is and what should be considered when an entry in the web directory is available at: Web directory entry.
Off page optimization: articles, guest articles, news articles, and press releases
The most quality inbound links (backlinks) you get by writing and submitting articles and guest articles and press articles and press releases. How to write an article and what you should pay attention, to generate a high-quality back links for search engine optimization (SEO), their experiences under: Articles as a method of website promotion: advantages of their publication.
A3 Place .com
Off page optimization: backlinks through blogs and Web 2.0
Create the backlink is fairly easy if you know how and where to get the best One Way Backlinks. One of the most popular methods is to backlinks through blogs and Web 2.0 to create web pages that are later on in a blog post and for the search engines like Google play a recommendation. Here you get a brief and concise as the whole works: backlinksthrough blogs and Web 2.0.
Off page Optimization: Link Building or Optimal link building
The link building or link building is also an important task for search engine optimization (SEO). Link Building and Link Building is roughly explained that to build inbound links (backlinks) and the different platforms, where the incoming link (back link) is connects together by linking or cross linked. More on the topic here: What is Link Building or optimal link building?
Off page optimization: generate more traffic
The most important part of search engine optimization (SEO) is not only measures for a successful placement (ranking) in the search results of search engines (SERPs), but also enormous traffic to generate, because you should focus not only on Google, but also try elsewhere to win a lot of website visitors. Details can be found here: 10 ways to improve your blog.
Definition: Google Sandbox
Google evaluates spamming websites automatically and put spammers (people on the rudely exaggeratedly generate backlinks). In the Google Sandbox learn more about this interesting topic here: What is Google sandbox?
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ReplyDeleteThank you, so much has gathered the necessary information for the development of the site.
ReplyDeleteBut still would like more details, you confirm ownership of the site in Google panel.Maybe you can still somehow. Only easier. Thank you so much in advance!
It's a lovely blog post presentation. The way you put the link for more information in your every paragraph is recommendable. I have written some blog posts about SEO and how to make money online. I have learned a lot from your article.
ReplyDeleteRegards,
Johny
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ReplyDeleteGood luck in the competition,
Ready us new articles)))
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ReplyDeleteAs the number of websites are launching in internet market everyday, all need to get ranked on search engine result page to get good traffic on their website, so SEO needed for the purpose of promoting their site online.
ReplyDeletevery nice article, your post clear many point, special Google Sandbox, I am confused
ReplyDeleteabout sandbox. keep it up
The article is useful: things change and need to constantly have fresh knowledge to keep up with the times. I liked the"An onpage optimization is an adaptation of the website according to the criteria of the search engines." in any case it is necessary to seek a compromise, I agree with the author of the article.
ReplyDeleteFriends, what can you advise, you need to develop the resource, making it a convenient and useful ... SE-industry must not only stay on the links. Good luck to everyone in 2013 and successful projects!
ReplyDeleteThis is one impressive article for a novice SEO individual each topic (heading) is described to the point with the necessary information to be given. It was always in my interest to know if Google's sandbox does exist but some say that its just a hypothesis that it does not exist. When we put things together it make sense that there should be some location where Google puts all "spammy" website for reviewing purpose but still this is something that I am not sure about.
ReplyDeleteSearch Engine Optimization is an Internet marketing tactic that takes into consideration how search engines function and “rank” websites, how people search for keywords, the keywords that are most frequently searched, and the kind of searches (text search, image search, video search) that consumers are likely to use to learn more about the products, services, and business as a whole. You can get yourself certified in http://smstudy.com/ for free.
ReplyDelete