On page Optimization techniques

On Page SEO optimization includes work on the website itself.

On-Page optimization is very important for good results in the crescent. If your keyword is rare, almost, or do not occur in the text, the search engines, especially Google will think this page is not relevant to the request for that keyword.

On the other hand, too many references to a key word or phrase in the text (for example - the optimization of a website on the internet, website optimization for free, quality optimization of sites as soon as possible) to be spam, and also leads to a negative result. 5% keyword density can be considered as the optimal value.

Various Java scripts, Flash and dirty, littered the code page does not bring much good. With the help of CSS and you can save up to 50% of the code.

Consider the meta-tags

In the Title -page title tag is introduced. Keywords should be included in this tag. Very bad error calls all sub alike. Let me start with a maximum of four keywords. And each sub-tags: Title ,Description, Keyword must be different to each other and to the Page.

IN Description tag records information about the page. In 200 characters is allowed to make keywords. Keyword tag has lost its former importance to many search engines. Despite this, it correctly filled; we do not harm the site.

Internal linking is not just helping. Without it, it is impossible to find a sub. Good helps to get faster to appear in the index . The same of smoothly transferred from the main to sub and sub to home, if done correctly. Site map (Sitemap) not only helps search engines to find specific pages, but other visitors to find the desired section.

Texts in LINC should contain keywords. Pages should be called just using key words.

Important content is desirable to have as high as possible in the html-page source. Important words and phrases to emphasize and highlight using html markup, There are three basic indicators to consider when selecting keywords: relevance, search volume and complexity.

Relevance

During the selection of keywords, try to think not only about the current state of your business, but also about what you are going to do in the future. Try to come up with many different options.

When you think about keywords, pay no attention to how you talk about your business, and how users will look for you. For example, if you can say about yourself "interior design for your business." You can make up a few sentences with the words interior design, but it may be that some of your customers will be using the phrase "office design." The main idea of putting yourself in your customers and find the words that they are likely to use to find you on the Internet. If you already have a website, you can use any kind of analytical software to see how people are finding you, but it will not be much good if your website is poorly optimized and search, mainly carried out by your company name. Usually this kind of software is used to monitor user response you have invented key phrases.

The expected number of queries

If you have got the first position in the search results, it does not guarantee you a large number of visitors, as it is very important how often people use your keyword phrase to search for. And this figure is highly dependent of visitors, because the more people use this phrase, the more people will be able to see you among the search results. Therefore, when you should pay close attention to this and Google Keywords will help you cope.

Complexity

The difficulty of obtaining estimates for key words depends on the number of your opponents that use the same keywords. Getting rankings in Google is a constant competition with thousands of web pages that attempt to break higher, and only 10 of them can get on the first page of results. Some words of the day getting to the first page may not be difficult, and for some can be very difficult or almost impossible.

In the selection of key words is to balance between these three factors as relevance does not guarantee you a large number of searches, and in turn for popular keyword phrases have to constantly fight with the competition. Therefore, the selection of keywords, I would advise you first decide on the words that are relevant to your business, then discard the ones that users looking for a very rare and have to look after the competition.

Do not forget that the main indicator for Google is Off-Page indicators, and they will help you rise above your competition. Do not forget that the most popular words are often large companies in your industry, so do not climb under the train, try to start with something more specific on what you are putting big bets in your business.

Optimizing bit like Bamboo to see results, you need to invest and wait. It usually takes a few months before the first fruits. There is one little techniques, it's an advertising company CPC (Cost Per Click). This company will help you to feel out some of the key phrases and see the reaction of users. This little experiment may help in the selection of suitable key words and even give you some figures on converting users into real customers. Inbound Marketing in this figure is called the conversion leads.

Several important points On-Page Optimization

After selecting the keywords you should immediately start using them on your web site. And here are a few places where they should be placed.

The most important for Google is the page title. The page title is the text that appears in the upper left corner of the browser or tab to the left* site. Do not hesitate to spend time on selecting a good headline; it will help in the future. Do not stay on the title selection for the home page, do it for all pages containing important information for visitors.

Techniques from the Guru page titles

• Put your most important keywords in the title. Many sites do not do this, and you can use this simple techniques to his advantage. Do not forget to do it.
• Not all words of the title equally important to Google. The importance of words is reduced from the first to the last, so place the most important words first title.
• Do not forget about you. The purpose of the title is not only to increase rankings in Google, but also to attract users to your site. If the title is going to sound meaningless to man, he did not have a desire to link to. Make sure that the title is exactly what the user wants to click to see it in search results.

When you select a title for the main page of the site do not forget to put your company name at the end. This will enable the most important key words have a greater value for the searcher.

Work on the description

To the search engine your site looks a little less as a person. It is presented in text form. This text contains special characters that are key words markup web pages HTML. HTML is a very interesting tag ** and it is called <meta> tag. The content of this tag is not important in optimization, but it is important for us, because Google displays the text as the description in the search results and highlight key words in bold. So for us it is very important that the description contains the keywords that will be available, if they agree with the words of the query, and it usually allows the user to make the final decision to go to a link. For example, I often found myself thinking that it is a key signal for the transition.

Here are three simple rules to stick to the experts recommend

• The text should contain one or two offers and the number of characters can not exceed 154, as Google cuts and no one else will ever see, unless you look HTML code of the page, but I would not count on it.
• Each page should have a unique description, as well as the title.
• Do not forget to use keywords; they will be highlighted in bold in the results.

Domain name and SEO

The domain name is part of the URL and its advantage is that it appears on every page of your site. It is logical to assume that your domain name is preferable to match the name of your company and if the domain name contains your keywords, each page will automatically contain them. Therefore, in recent domain names containing keywords that are very popular.

Do you have to change the domain name so that it contains one or more keywords? Decide not to me, but I must say that for a company the best domain name is the name, if it is, moreover, contains the keywords, then fine. If not, do not forget that changing the domain name, you lose all that had gone before. In the business world this is called re-branding, and this has its advantages.

Domain names are different, and the most popular of them have long been busy, so you may have to buy the name of the secondary market, where the cost can range from $ 100 to $ 1 million. There are some simple rules that should be followed when choosing a domain name. The first thing to be simple and easy to remember, It is advisable to write, as spoken to avoid errors when writing. Second, for the business is to be a domain. Com or. net, org, US for local sites.

Content

To optimize the content you need to pay attention to two things

Headlines

Titles of web pages, as well as headlines of newspaper articles, journals, etc. helping people to understand what it is about, When your visitors are looking at the page titles for these are signals and impulses reading, For example, if you come on a trip to another city, the headings guide perfectly help you to find what you want. "Museums", "theater", "Restaurants", "Monuments", etc. Google looks at it the same way. If the search engine sees the keywords in your title, this is a signal to him and these pages receive a higher rating.

Be careful what we see as a title, maybe not heading to Google.

Here are some Techniques from the experts:

Use your keywords in the headings.

Keep titles as short as possible to the keywords were most significant for the search engine.

Use HTML tags <h1> a title on each page, <h2>, <h3> for subtitles.

Pictures

Almost every page contains pictures and today is a great way to deliver information, but do not forget that computers are not as smart as we are, and even if the image contains text, the computer will not see. To do this, there is a special HTML attribute «alt» tag <image>, where you can enter a description for each image in text form. So add a description of your images keywords to make it visible to underdeveloped civilization machines.

Perhaps this is all we need to know for On-Page optimization. Keep reading the heading "Marketing Secrets" to learn more about the most important Off-Page optimization and finally to decide whether to do everything yourself or give everything in the hands of professionals. And most importantly, I'm going to tell you how to distinguish true SEO on many petty scams that and strive to assign your money.

                                               ===========================

We assessed the search engines as sophisticated and accurate systems. Their algorithms take into account many factors the website itself, which can have a positive or negative effect on their position in SERP. On-page factors still play an important role in the optimization and after completing a full SEO techniques these elements will have advantage over your competitors who have not optimized their sites for search engines in similar off-page items with them.

The next series of articles will be devoted to the following aspects of search engine marketing:

Marketing keywords

The selection of relevant and effective keywords for your website and all of its pages is a fundamental step in your overall SEM strategy. It is very important to conduct a preliminary market analysis of your chosen keywords and focus only on those that have the highest number of daily searches and most low competition. There are special items that may be useful for you when determining the most appropriate keywords for your business and website.

Optimization of web pages

This process begins with the saturation of the contents of a web site with your chosen keyword optimization of HTML elements and navigation menus. In this section we will look at a list of the necessary steps to follow to achieve higher positions in search engines.

Optimize site structure

This part of SEO optimization includes the optimization of site structure, choosing a suitable domain names and create files suitable sitemap called. SEO friendly sitemap, The site map is very valuable and effective in terms that direct both bots and relevant visitors to your content.

Add your site to search engines and directories

In this chapter, we'll look at the process of adding a website in Bulgarian and foreign directories and search engines and how to be most effective. For this purpose, we will go through in detail the principles of pay-for-Performance ( PPC ) strategy. Adding ends with an examination of the results of the process, called Submission verification.

Auditing and making further improvements to the site

A common situation is to adjust the content and navigation of a site for SEO optimization, but to overlook the problems that these changes can cause the visibility and usability factors. The audit of the site will help you identify these problems to "clean up the mess" and eliminate any weak spots on it.

Troubleshooting issues specific optimization

This last part of search engine optimization, which will stop and give you valuable guidance on how to optimize Flash based web sites, with "serious" layout (very graphic and photographic material on them), JavaScript and other technologies from the problem SEO standpoint.

Do not forget to share the "secret knowledge" with his friends and enemies. This will help them to save well and significantly improve the quality of their services.

I'll be glad to hear what you think about all of this, feel free to leave a comment.