What is SEO OPTIMIZATION?
Surely, you have heard about search engine promotion. Even if you are unfamiliar with this wording, you know very well that there are search engines (Google, Yahoo, msn, Rambler, etc.), which give users lists of sites in response to the input query (e.g. "apartment for rent," "delivery of meals to the office" or "hotels near Moscow"). And some sites are located on the first places in the search engine, and some can be found by scrolling through a few pages. It is search engine optimization just serves to make your site out on the best places, in more scientific terms, search engine optimization (search engine promotion, website promotion, SEO) - this is a package of measures to improve the position of the site in search engine results for the pre-selected queries.
Today we speak of as mentioned SEO, Search Engine Optimization. What looks like a simple definition ends up being a series of actions, tasks and relationships between workers with different profiles within the online marketing. The question that generates the first discussion is: what is and what is not SEO? And then, what is SEM?
Surely, you have heard about search engine promotion. Even if you are unfamiliar with this wording, you know very well that there are search engines (Google, Yahoo, msn, Rambler, etc.), which give users lists of sites in response to the input query (e.g. "apartment for rent," "delivery of meals to the office" or "hotels near Moscow"). And some sites are located on the first places in the search engine, and some can be found by scrolling through a few pages. It is search engine optimization just serves to make your site out on the best places, in more scientific terms, search engine optimization (search engine promotion, website promotion, SEO) - this is a package of measures to improve the position of the site in search engine results for the pre-selected queries.
Today we speak of as mentioned SEO, Search Engine Optimization. What looks like a simple definition ends up being a series of actions, tasks and relationships between workers with different profiles within the online marketing. The question that generates the first discussion is: what is and what is not SEO? And then, what is SEM?
So, what is SEO?
The technique of making your website appear on the first search results in search engines, which will make your potential customers can get to your site and buy your products or services.
For years SEO has been defined as a technique that is constantly changing, in fact is one of the techniques that impact received when there are changes in the Google algorithm, which attempts to make information ever published by companies is higher quality, and performs periodic changes in search engine that makes the results have important variations.
The two most significant changes that have affected the SEO is Panda and Penguin are mainly two versions of its search engine that has substantially improved the quality of search results and user experience that has allowed emerging in The first results are far more defining in content and added value that those who have been using positioning techniques based on knowledge of the characteristics of their algorithm.
So, which is a type of SEO techniques mainly used?
Have varied according to the modification have varied algorithms, but basically it is now very important for Google to generate high added value in the content, so that users will see their interests reflected in very upon reaching land or to a specific site. It is therefore very important that web visitors are increasingly higher quality and are increasingly segmented.
SEM is PPC
A major confusion I have caused in part until recently is that SEO managers say: 'the SEM is payment for positioning, the positioning is organic SEO’. It is a common definition of sponsored links, the SEM is applied to all for what you pay the search engines to appear outstanding (up, way up). Readers already warm with the comment, wait a minute explanation.
The SEM makers talking organic positioning (SEO) is actually called PPC (Pay per Click). Again to be clear, when a blog discussing SEO SEM is to refer to the sponsored links or PPC. We can repeat a third time, or a thousand, but as much as an explanation, the SEO continue to call the PPC SEM. You can sit right or wrong, but you'll save energy if you surrender to reality. For my part, for a month I make the effort to call PPC sponsored links, but it is usual to call me escape SEM.
It seems silly, but silly confusion when talking about investing in SEO, SEM or PPC, just in customer confusion and not really know what they are investing their money. If discussing presented at a conference of online marketing can get heated up about the fight.
Most responsible SEO thinks that working in SEM, forgiveness, CFP professionals are not great, because money is easy to get visits. No problem, most PPC professionals (yes I said well now) think that people SEO are unreliable, as they can not guarantee what positions ever see a result. And the best part is that we get along great, despite this. It is also true that those who think so, either, they are completely wrong (that's my opinion).
SEO is SEM
The SEO is part of SEM, since the latter involves all actions related to the appearance of a website in search engine results, which include SEO, PPC (yes, I said it right), creating content to appear in other search engine results (yes, in Universal Search from Google), Twitter (now also comes in Google) and in the News section (yes, okay, also from Google).
Because the Internet is based on links, and the links are a major factor in SEO, all we have a link to the website of the client has to do with SEO. But on the other hand, as the links are always in a context of content, and the content is up to another area of online marketing, content is no SEO work thing. Well yes it is, but only in part.
The second confusion comes by articles that attempt to relate social media, social networks, blogs, and everything that has to do with the content and trying to map to SEO, operations or work SEO. Questions? SEO or PPC? SEO or Social Media?? No sense, since the answer is always: SEO and PPC, SEO and Social Media, SEO and what you dare do in online marketing.
The SEO has to do with the web links. The contents have links, social networks have links in Twitter are links to YouTube videos have links but no SEO has the slightest desire to create all that content. Not for what they charge, that's for sure.
SEO is only
Those same links in the content, they can do both good and bad positioning of a website in search engines, SEO affect. So ... everything is SEO? No, by God. All in one SEO is asking other professionals who know a little bit, just a little bit how to create content that affects the positioning.
A few simple SEO lessons, no more than a couple of hours would be enough for SEO not hated by other online marketers. Avoid spoiling a good position with some action ill-considered online marketing, better use the links in the content they generate four simple stuff but we usually feel pretty bad and may derails our work.
If it is a course search engine optimization for online marketers, we'll see if it is one day we will all be much happier, especially customers.
Why should your company need SEO optimization?
Today, an online source is in high demand in all sectors, education or business. The company choosing SEO services to enhance their customers across the globe. Through these services, they can easily reach their target audiences. It is important to present the website content fully developed products or services in the appropriate search engines. There are many organizations that offer SEO India for SEO solutions. These companies take the entire management of the site to give appropriate to rank search engine friendly content. The companies SEO India offer two types of SEO methods that are on the page and page-optimization. The first relates to tools and methods such as meta-tag optimization, image optimization, keyword placement and density optimization, navigation and security.
Why website should be exactly on the first places in the search engines?
The first place is imported to get more visit to your site. The key word important, I am stressing here is that SEO is the first word of the title. Now for the description of the page, I'll put in "SEO Promotions in Singapore now available to Webclicks.sg Do visit our website for the best SEO practices. Notice that I repeated the keyword selection in the description. This is important for good SEO.
Why is it important to choose a list of requests?
Of course, search engine optimization - it is a very effective way to attract customers, but with one caveat: it must perform professionals. It is not so much the fact that optimization can be botched penalties in a website, but in the fact that the number of visitors will increase, and the number of customers - no. To advance gave the best results; you need to decide on the list of requests and promoted the strategy of promotion.
Why not move in search engines is bad?
There are situations where the user has chosen a number of alternatives and tend to apply to your company and in the company's competitors for additional information. Then the users are looking for sites or contact these organizations. In such a situation a few open city telephone directory or call the help desk to find out information. Most will find information on the Internet. And if the site is not SEO-optimized, then the user is most likely simply will not find information about the company on the Internet! Today's Internet user is extremely spoiled and used to spend a lot of time searching. It finds you - turn to competitors, search for information about which is simpler and faster. Agree, very frustrating to lose customers who already wanted to write to you, but just could not do it.
It is obvious that for most companies SEO optimization - is a necessary and effective marketing tool.
The technique of making your website appear on the first search results in search engines, which will make your potential customers can get to your site and buy your products or services.
For years SEO has been defined as a technique that is constantly changing, in fact is one of the techniques that impact received when there are changes in the Google algorithm, which attempts to make information ever published by companies is higher quality, and performs periodic changes in search engine that makes the results have important variations.
The two most significant changes that have affected the SEO is Panda and Penguin are mainly two versions of its search engine that has substantially improved the quality of search results and user experience that has allowed emerging in The first results are far more defining in content and added value that those who have been using positioning techniques based on knowledge of the characteristics of their algorithm.
So, which is a type of SEO techniques mainly used?
Have varied according to the modification have varied algorithms, but basically it is now very important for Google to generate high added value in the content, so that users will see their interests reflected in very upon reaching land or to a specific site. It is therefore very important that web visitors are increasingly higher quality and are increasingly segmented.
SEM is PPC
A major confusion I have caused in part until recently is that SEO managers say: 'the SEM is payment for positioning, the positioning is organic SEO’. It is a common definition of sponsored links, the SEM is applied to all for what you pay the search engines to appear outstanding (up, way up). Readers already warm with the comment, wait a minute explanation.
The SEM makers talking organic positioning (SEO) is actually called PPC (Pay per Click). Again to be clear, when a blog discussing SEO SEM is to refer to the sponsored links or PPC. We can repeat a third time, or a thousand, but as much as an explanation, the SEO continue to call the PPC SEM. You can sit right or wrong, but you'll save energy if you surrender to reality. For my part, for a month I make the effort to call PPC sponsored links, but it is usual to call me escape SEM.
It seems silly, but silly confusion when talking about investing in SEO, SEM or PPC, just in customer confusion and not really know what they are investing their money. If discussing presented at a conference of online marketing can get heated up about the fight.
Most responsible SEO thinks that working in SEM, forgiveness, CFP professionals are not great, because money is easy to get visits. No problem, most PPC professionals (yes I said well now) think that people SEO are unreliable, as they can not guarantee what positions ever see a result. And the best part is that we get along great, despite this. It is also true that those who think so, either, they are completely wrong (that's my opinion).
SEO is SEM
The SEO is part of SEM, since the latter involves all actions related to the appearance of a website in search engine results, which include SEO, PPC (yes, I said it right), creating content to appear in other search engine results (yes, in Universal Search from Google), Twitter (now also comes in Google) and in the News section (yes, okay, also from Google).
Because the Internet is based on links, and the links are a major factor in SEO, all we have a link to the website of the client has to do with SEO. But on the other hand, as the links are always in a context of content, and the content is up to another area of online marketing, content is no SEO work thing. Well yes it is, but only in part.
The second confusion comes by articles that attempt to relate social media, social networks, blogs, and everything that has to do with the content and trying to map to SEO, operations or work SEO. Questions? SEO or PPC? SEO or Social Media?? No sense, since the answer is always: SEO and PPC, SEO and Social Media, SEO and what you dare do in online marketing.
The SEO has to do with the web links. The contents have links, social networks have links in Twitter are links to YouTube videos have links but no SEO has the slightest desire to create all that content. Not for what they charge, that's for sure.
SEO is only
Those same links in the content, they can do both good and bad positioning of a website in search engines, SEO affect. So ... everything is SEO? No, by God. All in one SEO is asking other professionals who know a little bit, just a little bit how to create content that affects the positioning.
A few simple SEO lessons, no more than a couple of hours would be enough for SEO not hated by other online marketers. Avoid spoiling a good position with some action ill-considered online marketing, better use the links in the content they generate four simple stuff but we usually feel pretty bad and may derails our work.
If it is a course search engine optimization for online marketers, we'll see if it is one day we will all be much happier, especially customers.
Why should your company need SEO optimization?
Today, an online source is in high demand in all sectors, education or business. The company choosing SEO services to enhance their customers across the globe. Through these services, they can easily reach their target audiences. It is important to present the website content fully developed products or services in the appropriate search engines. There are many organizations that offer SEO India for SEO solutions. These companies take the entire management of the site to give appropriate to rank search engine friendly content. The companies SEO India offer two types of SEO methods that are on the page and page-optimization. The first relates to tools and methods such as meta-tag optimization, image optimization, keyword placement and density optimization, navigation and security.
Why website should be exactly on the first places in the search engines?
The first place is imported to get more visit to your site. The key word important, I am stressing here is that SEO is the first word of the title. Now for the description of the page, I'll put in "SEO Promotions in Singapore now available to Webclicks.sg Do visit our website for the best SEO practices. Notice that I repeated the keyword selection in the description. This is important for good SEO.
Why is it important to choose a list of requests?
Of course, search engine optimization - it is a very effective way to attract customers, but with one caveat: it must perform professionals. It is not so much the fact that optimization can be botched penalties in a website, but in the fact that the number of visitors will increase, and the number of customers - no. To advance gave the best results; you need to decide on the list of requests and promoted the strategy of promotion.
Why not move in search engines is bad?
There are situations where the user has chosen a number of alternatives and tend to apply to your company and in the company's competitors for additional information. Then the users are looking for sites or contact these organizations. In such a situation a few open city telephone directory or call the help desk to find out information. Most will find information on the Internet. And if the site is not SEO-optimized, then the user is most likely simply will not find information about the company on the Internet! Today's Internet user is extremely spoiled and used to spend a lot of time searching. It finds you - turn to competitors, search for information about which is simpler and faster. Agree, very frustrating to lose customers who already wanted to write to you, but just could not do it.
It is obvious that for most companies SEO optimization - is a necessary and effective marketing tool.
Your blog is really informative. Thanks for the clear explanation. The beginners can learn lots of things from your blog.
ReplyDeleteI completely cleared few doubts which I had about SEO and SEM. Very informative article.
ReplyDelete