No, today I will not talk about Steve Jobs' personal and professional significance of his legacy to the world IT industry. Although, of course, and I too was fascinated by his charisma and many of his thoughts and principles of life very close to me. Today I want to talk about that began after his death, on the spontaneous (or not) during which participants were all of us. After all, people somehow involved in some general information field. And how adequately the impact of this field on the person, I would like to try to understand.
Predefined scripts
I think the Internet community has not forgotten the events of October 5, 2011, so much rocks the whole world aytishnuyu and blogging community. We all remember how that day news agencies rained incessantly round the clock information messages, Twitter to the limit of the glowing condolers tweets, bloggers publish quotes from Steve Jobs' speech and clips of his public appearances.
Even later responded to design websites publishing creative artwork with images of the founder of Apple. And even later in the mass media began to appear more meaningful and substantive articles and TV programs, resulting in about Jobs learned even by those for whom it is addressed to the day did not mean anything. Even my distant relatives were told by the Internet, for whom you hold us, we know perfectly well who is Steve Jobs. I understand that this is due to the first channel.
Meanwhile, as the main reason the information has already been digested and swallowed all, the event moved to the stage for further understanding and awareness. Began to appear bipolar view that on the one hand, were prone to idolatry and deification, and on the other hand, has finally found a fiend, and the root cause of all ills. And this process is not stopped until now. In any case, it has become a very popular topic.
The danger of catching wow-impulse
Generally, this is a typical public reaction to the demise of the well-known public figure. I consciously experienced this phenomenon in the summer of 2009, when he died, Michael Jackson, under whose songs actually spent my childhood and adolescence. Most of the time I was amazed that such authoritative channels like BBC and CNN, which I had just looked very quickly pereverstali entire broadcasting network, and dedicated almost entirely the whole broadcast the event as if it was the most important thing for all mankind.
Yes, I myself then noticed that the longer I listened to the media, the more I seized the idea of irretrievable loss. That is, all these news events actually generate panic and broadcast and thought about what life has left most of that either there is an outstanding person. Although the result was the fact that I still watched TV for some reason. In the course of time I just got a wah-momentum when, in the words of Pelevin, the human brain is filled with television ether like a rubber glove.
The distortion of reality
should be said about another interesting metamorphosis. It just so happened that around to talk about the dead, or well, or in any way. And in obedience to this rule, the mass media begin to completely one-sided and one-sided coverage of the human person. On the one hand, I think this is correct, since the death - it's still an area that demands respect.
On the other hand, multiply it on the multiplicity of media reps and has been disturbed the harmony is born a completely different image of man, which is far from reality. And now a part of the audience found the newly created idol, and the second part of the audience begins to feel an obvious irritation at the mention of the name of the object, because they feel some kind of inexplicable discomfort.
Bread for the news agencies
now let's see how all the news agency. It is obvious that the main task of any information source - this is how you can attract a large audience and hold their attention as long as possible. This entails an increase in traffic and rankings, and as a result of revenue growth. And then imagine, they dumped a downright-hot news about the death of the well-known media personalities. Naturally, a single sound system of this fact no one is limited. And so from this point the viewer is bound to multiple media heavy impact.
To say that the news agencies do not work correctly, it makes no sense. They are absolutely logical, using clear and effective laws and principles that are the foundation of their existence. But then the obvious question, but as in this case the viewer does not become a party to this comprehensive hysteria. If in case the TV is still possible to resist the push of a button "off", the online medium to do it harder, since the user to be involved in any exchange of information.
Do not make yourself an idol
may be the only antidote to participate in such events wow-is the realization of the process and the realization of the fact of his involvement in it. Then one day I thought, how many media people we know today. Hundreds of thousands of ... How many actors, athletes, politicians have been active in public social life. While they are all relatively young, but as they say, in any fairy tale has an end, and soon we will not have time to tvitet RIPy the respective event.
By the way, in my environment, there are people who, just like Jobs has in his time, fought bravely with his illness. But I admire why that fortitude and courage even charismatic, but the media, and not familiar to me close, person, instead of having to give more attention to the people there, who really need it.
In general, here at such a thought spurred me to Steve Jobs. To date, I understand that that reaction is that we all have seen and which was attended, it is wrong. But here's how to react to the death of a major media person - I do not know. The only thing I know is that we must still live my life, not to create illusions, not despised nor deify anyone else, to be attentive to your loved ones and do not fall for the wow scenario.
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