What is SEO and what is SEM?

What is SEO OPTIMIZATION?

Surely, you have heard about search engine promotion. Even if you are unfamiliar with this wording, you know very well that there are search engines (Google, Yahoo, msn, Rambler, etc.), which give users lists of sites in response to the input query (e.g. "apartment for rent," "delivery of meals to the office" or "hotels near Moscow"). And some sites are located on the first places in the search engine, and some can be found by scrolling through a few pages. It is search engine optimization just serves to make your site out on the best places, in more scientific terms, search engine optimization (search engine promotion, website promotion, SEO) - this is a package of measures to improve the position of the site in search engine results for the pre-selected queries.

Today we speak of as mentioned SEO, Search Engine Optimization. What looks like a simple definition ends up being a series of actions, tasks and relationships between workers with different profiles within the online marketing. The question that generates the first discussion is: what is and what is not SEO? And then, what is SEM?

So, what is SEO?

The technique of making your website appear on the first search results in search engines, which will make your potential customers can get to your site and buy your products or services.

For years SEO has been defined as a technique that is constantly changing, in fact is one of the techniques that impact received when there are changes in the Google algorithm, which attempts to make information ever published by companies is higher quality, and performs periodic changes in search engine that makes the results have important variations.

The two most significant changes that have affected the SEO is Panda and Penguin are mainly two versions of its search engine that has substantially improved the quality of search results and user experience that has allowed emerging in The first results are far more defining in content and added value that those who have been using positioning techniques based on knowledge of the characteristics of their algorithm.

So, which is a type of SEO techniques mainly used?

Have varied according to the modification have varied algorithms, but basically it is now very important for Google to generate high added value in the content, so that users will see their interests reflected in very upon reaching land or to a specific site. It is therefore very important that web visitors are increasingly higher quality and are increasingly segmented.

SEM is PPC

A major confusion I have caused in part until recently is that SEO managers say: 'the SEM is payment for positioning, the positioning is organic SEO’. It is a common definition of sponsored links, the SEM is applied to all for what you pay the search engines to appear outstanding (up, way up). Readers already warm with the comment, wait a minute explanation.

The SEM makers talking organic positioning (SEO) is actually called PPC (Pay per Click). Again to be clear, when a blog discussing SEO SEM is to refer to the sponsored links or PPC. We can repeat a third time, or a thousand, but as much as an explanation, the SEO continue to call the PPC SEM. You can sit right or wrong, but you'll save energy if you surrender to reality. For my part, for a month I make the effort to call PPC sponsored links, but it is usual to call me escape SEM.

It seems silly, but silly confusion when talking about investing in SEO, SEM or PPC, just in customer confusion and not really know what they are investing their money. If discussing presented at a conference of online marketing can get heated up about the fight.

Most responsible SEO thinks that working in SEM, forgiveness, CFP professionals are not great, because money is easy to get visits. No problem, most PPC professionals (yes I said well now) think that people SEO are unreliable, as they can not guarantee what positions ever see a result. And the best part is that we get along great, despite this. It is also true that those who think so, either, they are completely wrong (that's my opinion).

SEO is SEM

The SEO is part of SEM, since the latter involves all actions related to the appearance of a website in search engine results, which include SEO, PPC (yes, I said it right), creating content to appear in other search engine results (yes, in Universal Search from Google), Twitter (now also comes in Google) and in the News section (yes, okay, also from Google).

Because the Internet is based on links, and the links are a major factor in SEO, all we have a link to the website of the client has to do with SEO. But on the other hand, as the links are always in a context of content, and the content is up to another area of online marketing, content is no SEO work thing. Well yes it is, but only in part.

The second confusion comes by articles that attempt to relate social media, social networks, blogs, and everything that has to do with the content and trying to map to SEO, operations or work SEO. Questions? SEO or PPC? SEO or Social Media?? No sense, since the answer is always: SEO and PPC, SEO and Social Media, SEO and what you dare do in online marketing.

The SEO has to do with the web links. The contents have links, social networks have links in Twitter are links to YouTube videos have links but no SEO has the slightest desire to create all that content. Not for what they charge, that's for sure.

SEO is only

Those same links in the content, they can do both good and bad positioning of a website in search engines, SEO affect. So ... everything is SEO? No, by God. All in one SEO is asking other professionals who know a little bit, just a little bit how to create content that affects the positioning.

A few simple SEO lessons, no more than a couple of hours would be enough for SEO not hated by other online marketers. Avoid spoiling a good position with some action ill-considered online marketing, better use the links in the content they generate four simple stuff but we usually feel pretty bad and may derails our work.

If it is a course search engine optimization for online marketers, we'll see if it is one day we will all be much happier, especially customers.

Why should your company need SEO optimization?

Today, an online source is in high demand in all sectors, education or business. The company choosing SEO services to enhance their customers across the globe. Through these services, they can easily reach their target audiences. It is important to present the website content fully developed products or services in the appropriate search engines. There are many organizations that offer SEO India for SEO solutions. These companies take the entire management of the site to give appropriate to rank search engine friendly content. The companies SEO India offer two types of SEO methods that are on the page and page-optimization. The first relates to tools and methods such as meta-tag optimization, image optimization, keyword placement and density optimization, navigation and security.

Why website should be exactly on the first places in the search engines?

The first place is imported to get more visit to your site. The key word important, I am stressing here is that SEO is the first word of the title. Now for the description of the page, I'll put in "SEO Promotions in Singapore now available to Webclicks.sg Do visit our website for the best SEO practices. Notice that I repeated the keyword selection in the description. This is important for good SEO.
Why is it important to choose a list of requests?

Of course, search engine optimization - it is a very effective way to attract customers, but with one caveat: it must perform professionals. It is not so much the fact that optimization can be botched penalties in a website, but in the fact that the number of visitors will increase, and the number of customers - no. To advance gave the best results; you need to decide on the list of requests and promoted the strategy of promotion.

Why not move in search engines is bad?

There are situations where the user has chosen a number of alternatives and tend to apply to your company and in the company's competitors for additional information. Then the users are looking for sites or contact these organizations. In such a situation a few open city telephone directory or call the help desk to find out information. Most will find information on the Internet. And if the site is not SEO-optimized, then the user is most likely simply will not find information about the company on the Internet! Today's Internet user is extremely spoiled and used to spend a lot of time searching. It finds you - turn to competitors, search for information about which is simpler and faster. Agree, very frustrating to lose customers who already wanted to write to you, but just could not do it.

It is obvious that for most companies SEO optimization - is a necessary and effective marketing tool.

Posted By Muhammad Asif9:19 PM

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Tuning Guide for a good SEO URL

What you need to know about optimizing URLs for SEO? This article outlines all the elements to know.

Everything you need to know to optimize its URL in the SEO

The format of the URL

First and foremost, make sure you have read the complete guide to the syntax of URL (sub domain, domain name, extension, directories, etc.)...

Presence of the keyword in the URL

First, I prefer to be clear: the URL is far from being the main element to optimize the ranking of a page. Before you ask whether to put keywords in the URL, include them in your content, your title tag (and your description).

It is preferable to use strategic keywords in URLs, rather than numbers or elements meaningless. In fact, as I showed in a test published on the WRI, engines take into account the presence of keywords in the URL. By cons, do not expect miracles with this optimization, this criterion is rarely taken into account. In summary: if you can (help you the URL rewriting), use words that make sense in your URL.

For that matter, avoid using certain words in the URL providing too little sense (e.g. articles). But in some cases it is necessary to keep (either because they are important in terms of SEO as in La Rochelle or article is important to make the URL is understandable).

Last advice: do not modify the URLs of your pages solely for the add keywords especially if your listing is already working like that. For new sections of your site or a new site, include keywords from the beginning. For an ancient site, wait the day when you will need to do a major overhaul to integrate this kind of optimization.

Little bonus for AdSense

If the URL contains the keywords associated with the page, AdSense can be used to better target advertisements, especially for the very first displays when the page has been published.

However, it is obviously minor compared to the content of the page...

Word separators in URLs

To properly separate words in URLs, use characters interpreted as delimiters by the search engines. The space is deprecated, use better dash, comma, through the bar (/) or vertical bar, but not underscore (underscore: _). Be careful though with the comma problem in some cases.

Do not rely on the bolding of certain words or phrases in the results pages of Google, management and display of results ranking algorithm results are two separate processes. At a time (circa 2006), Bing (MSN Search at the time) indexait rarely pages whose URL contained more than 2 dashes. The situation seems to have improved since then.

URL length

Length is not a problem for engines that index the very long URLs. By cons, it is not very convenient to use, e.g. when a URL is copied to a forum or blog, it is often truncated to avoid distorting the display. In this case, any keywords that compose may not appear.

I am therefore inclined to advise you to create URL short enough.

The # sign in URL

In a URL, what follows the # sign is traditionally a named anchor, that is to say an internal bookmark the page. Is sometimes referred to as "fragment". This allows for a link to part of a page. For example here is a link to the topic by the # sign to the URL.

Some techs use the sign in another way (this is particularly true of Flex).

Just be aware that for the search engines, everything after the # sign is ignored. If important parameters for displaying the content went behind the # sign, it may be a problem for your SEO. There are exceptions, however now with Google and Ajax indexing.

Extension: Html or. Htm or. Php or. Aspx or no?

What extension should I use? I believe the answer is simple: whatever your file extension! You do not even have to use (see the example of Wikipedia). This is not because it ends with. Html it is an HTML document. What matters is that your page is actually coded in HTML (if possible without too many mistakes!).

Multiple URLs

If a page is accessible at two URLs (or more), there is a risk of duplicate content (duplicate content). If the same content is available in many places, the search engines are trying to determine what is called the canonical URL , that is to say, the URL of the page the more legitimate (e.g. the one that receives more links). They do this while index canonical URL, and do not index the other (e.g., Google has improved its algorithm on this subject since the establishment of BigDaddy). The problem is that it is difficult to predict what URL will be used by the engines. Also have a page accessible to multiple URL is bad also in terms of linking strategies since optimization is scattered on multiple URLs rather than focusing on one. That is why we must be careful not to have multiple URLs for a given page.

In this regard, as shown in SuperPJ comments, if you use the URL Rewriting, do not forget to de-index dynamic pages with the old URL format. For this, it is best to permanently redirect (HTTP code 301) each old URL to the new equivalent. If this is not possible, use the canonical URL tag or robots.txt file. Otherwise, a single page can be accessed at URL which will pose two problems duplicate content.

Accents, diacritical letters and other special characters

While engines like Google usually manage well the special characters in the URL, I do not recommend using. Replace them by their unaccented equivalent; it will save you a lot of trouble.

Capital

Some use capital letters in URL (often with Microsoft tech, I do not know why). Again, what's the use case? What happens if someone tries to access the URL without the capital that you had planned? Sometimes it generates an error, sometimes it returns the same content as the URL with uppercase (but it generates Does not duplicate content?), Sometimes there must be a 301 redirect to the uppercase version.

In short, make it simple; only use lowercase letters in your URL. It is especially to be consistent to always use the same URL format

Other tips

This type of board engine optimization is one of the issues discussed during the workshops on SEO that I regularly within Ranking Metrics. In this case, URL optimization is widely discussed during the day devoted to the optimization of dynamic sites (with detailed explanations of the problems as well as duplicate content URL rewriting).

If I forgot elements to consider for many URL optimize for SEO, or if points are not accurate or more do not hesitate to tell me in the comments, I will try to update this article. Thank you to all those who have played the game and thanks to whom I have already completed my article.

Posted By Muhammad Asif12:20 AM

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How to Set WordPress authoring Google+

 Not always the best option is to install your own WordPress, in fact there are times when neither interested or just can not or do not want. What always interested, and increasingly is configure your authoring publications with Google+ , Google's social network.


If you have a WordPress installed on your server is easy to add the Google Plus authoring but how do on WordPress.com if you can not install plugins or insert code into the issues?.

Well, tranqui, which is actually very simple steps and inches ...


So ... what is the "Blame Google+" on WordPress.com? ...

The basic thing you have to understand the process of recognition of authorship of Google+, or Google Plus, as you prefer to call it, consists of two main steps:

• Link from your Google+ profile page author to your WordPress
• Linking from your WordPress site to your user page Google+

So let's do this ...

... 1. Link from your Google+ profile page author to your WordPress ...


This part does not require even a WordPress installed on your server, to modify or add any code. Simply identify your author page in WordPress where you publish content .

If you have WordPress hosted on your server you can add a link to your author page , but on WordPress.com, how you can not touch code, or looking for a theme that already has this utility or else, to ensure you can use the widget Authors.

To do this go to "Appearance -> Widgets" and add the widget called " Authors "

 What show the widget in the sidebar of your theme, with gravatar if you have:

 Clicking on your name will take you to your author page, if it has the theme:


There are issues that have no copyright page, which would complicate things, if it did change - for example - the WordPress default theme (Twenty Twelve) and see. In any case it is really important that you copy the URL of your author page which looks like this:

http://MIWEB.wordpress.com/author/NOMBREUSUARIO/

Already have it?, Then let's Google+ ...

Go to your user page Google+, the type https://plus.google.com/108662063941519990591 and click on the blue button called " Edit Profile "next to your name.

 Scroll down the page until a block called " Contributes "and click on any part of it to trigger the issue. Then click on the link labeled " Add custom link "and enter the name you want and, importantly, paste your URL in the signature WordPress.com site you copied earlier.

 Save and have already completed the most tedious and long, now we have it easier.

... 2. WordPress links from your site to your user page Google+

We return to our site on WordPress.com and spent again in the section "Appearance -> Widgets" , this time we add a text widget, that great friend who served for almost everything.

 Put the name you want, the important thing is to create a link to your Google+ profile , you would like this:

< a href = "https://plus.google.com/108662063941519990591/about?rel=author" > + Muhammad Asif </ a >

I should not need to repeat it but boy, that never hurts, remember to change the numbering of the example that is in my profile, and the name (of course) for yours.

Very importantly, the name must be exactly the one you have in Google Plus with the "+" in front and stuck to it, come on, you follow the example.

The widget, and the site will show the link, which will link to your Google+ profile, which is what Google needs after all. What makes the magic is also the first step, is the reference to ? rel = author , how can imagine.

Save the changes to the text widget and you have closed the circle asking Google for authorship . Now you just have to wait a little, because sometimes take to generate a thumbnail, and check on the web for checking the " rich snippets "of Google if all went well.

Oh, and in case I forgot to say, this is an essential for positioning on Google these days.

Have you found it difficult?

Posted By Muhammad Asif10:03 PM

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Wordpress Related Posts

Start a blog or website with own hosting and using WordPress , one of the most popular CMS, truly requires a wide knowledge on the subject: PHP programming language to modify themes, plug-ins, file management via FTP, update CMS, database management, etc.. For those who already have some time to manage WordPress, this can be really easy, for beginners, learn all that you can be a little stressful. To make the learning easier and have consulted sources where one or another "little thing" on this CMS, here we list all wordpress related posts to help and learn everything about WordPress:


All wordpress related posts articles just click the title below for more information about the topic and images plus source of articles.

Here we go...

Testimonials easy in WordPress

• Sponsor WordPress community projects through Crowdfunding
• Twitter Mentions in WordPress comments
• Wpautop Disable in WordPress
• The "Like" reach WordPress
• Captcha Security Code plugins for wordpress
• Guide to create the perfect WordPress theme
• How to disable the RSS-feed in WordPress
• How to create table using wordpress plugin
• How to Delete Entire Contents of a WordPress
• Regenerate Thumbnails WordPress
• Easy way to reduce the size of your WordPress
• How to make a website on WordPress
• Transform static HTML-site in WordPress
• Notice of pending entries or draft in WordPress
• 2-Step Verification plugin in WordPress
• Info Soccer: soccer stats WordPress
• Free Wordpress Themes 2013
• Change Background color when selecting text in wordpress
• Delete all Wordpress Spam Comments
• Check the age before accessing your WordPress site
• WordPress for iOS 3.4 coming announcements!
• Using WordPress for collaborative editing
• Popular posts using Jetpack statistics
• Detects the browser in WordPress
• WordPress in one click from the Mac App Store
• New on the liveblog plugin for WordPress
• Private notes to other authors in WordPress
• Do not use the WordPress file editor
• WordPress Download Monitor closes What use now?
• Solution to limit menus and submenus in WordPress
• Import your Instagram photos to WordPress
• Best Plugins for WordPress
• WordPress 3.5 Final Now Available
• Auto download remote images to WordPress gallery
• Hub , WordPress magazine for the iPad
• Customize WordPress with WP butt Helpers
• WordPress.com does not care the privacy of its users
• WordPress 3.5 RC1
• WordPress SEO by Yoast, interesting plugin to optimize your blog
• bbPress 2.2
• WordPress Extensions for Firefox and Chrome
• Your city in WordPress
• Fullscreen really WYSIWYG in WordPress
• Conditional Menus in WordPress
• Ghost, a single WordPress for blogging
• Password Protect WordPress unregistered user
• "Retiniza" your WordPress theme
• Avoiding bobbing WordPress login screen
• Finally featured images in WordPress for iOS
• The 10 Commandments WordPress Developer
• Limits the number of widgets
• Cookies, WordPress and legislation
• WordPress Update for SSH
• WordPress Logos for mobile
• WordPress 3.5: Install your favorite plugins
• That first image is automatically dial an entry as highlighted in WordPress
• Export (and import) WordPress widgets
• How to make money by selling WordPress themes
• WordPress Automatic Updates ... but fully automatic
• Email moderation only the author of the entry
• Learn WordPress with official screenshots
• How to know who is visiting your site
• The time in WordPress and how to make it more readable: the classic "X days ago"
• Warn employees of your WordPress when your articles are published
• Reasons to Use WordPress
• Word limit in WordPress and how to fix it
• How to add featured images by category
• Locking down WordPress - free book on WordPress Security
• WPNuggets - plug-site reviews
• Sample content for testing WordPress themes
• A plugin to create plugins
• Disqus WordPress plugin without
• Reasons for not using WordPress
• Uploadify, including new security threat in WordPress plugins and themes
• WordPress Backup to Google Drive
• Disable automatic links in comments
• What are and how to create shortcodes
• WordPress moves and 16% of all Internet
• WordPress 3.4.1 Security Update
• Plugin that helps developers to develop
• Invitation to access your WordPress
• BuddyPress 1.6 requires WordPress 3.4
• Turn your WordPress Blog into an iPhone App
• HTML5/CSS3 pattern Thematic - Themeforest
• 5 wordpress plugins for social bookmarking buttons
• 20 useful sites where you can buy a premium wordpress theme
• 20 sites where you can download for free wordpress templates
• Voting in the blog as an indicator of "live" project
• New features in WordPress 3.4 - Preview Release
• How and why do dofollow blog on wordpress
• Site map for the blog dagon design sitemap generator
• Free PSD-Template For WordPress Blog
• More than 40 new and free WordPress-themesFree template with jQuery slider for business
• Best Wordpress Theme Blog For Video
• 15 + Free WordPress themes and new
• 5 necessarily need to use wordpress plugin
• 5 reasons to make a WordPress website

Posted By Muhammad Asif9:41 PM

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Testimonials easy in WordPress

If you have a corporate website that offer services in one of the usual resources is to provide customer testimonials about the virtues of your company , a simple and effective way to show your satisfaction and thereby leverage the impact of your successes to achieve new opportunities.

In WordPress is easy to add a resource of this type. Of course you can do it manually by creating a specific page and put text citations from customers like text, or use any item to take you built, how many of Elegant Themes or, as is the case, use a plugin that makes it the most elegant.

With small wonders how Testimonials Pro you have it in several ways, and can use a short code (shortcode) to insert the testimony in any post or page, or use a fully configurable widget to display in your sidebar.

Another similar plugin which adds using shortcodes witnesses is a rotary Testimonials HMS , which can also show on the page or post of your choice.

More complete IQ Testimonials for besides the above, to add images to each witness, customer information or even become a completely open system, feeding your own customers. It is the most comprehensive of such plugins.

If you like something as complete as the previous choice is very similar GC Testimonials , that does not detract.

Another very simple but very effective is visually Web testimonials , easy to use but with a really nice CSS when inserted into pages or posts.

Come on, that left no plugins, you have a nice lot , just choose the one that best suits your site or needs, but if you have a website where you offer services is a very interesting idea to add a system of evidence, I'd say imperative.

Posted By Muhammad Asif10:06 PM

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Sponsor WordPress community projects through Crowdfunding

Pippins Plugins has released an idea proposed by which community projects to seek sponsorships by WordPress system Crowdfunding , or collaborative funding , a way to find funding for collaborative projects in the making.


The site, still does not start, seek funding for any projects , whether free or paid, but whose focus is aimed at improving the WordPress user community .

Not just talking about plugins and themes, also, but any ideas to help the community . For example, imagine that a user needs sponsorship to devote hours of their time to improve the WordPress code, or develop blogs for NGOs, whatever.

If you want to be head over project page WP Fund it and put your email to notify you when you start, I've already done it seems like a great idea .

Posted By Muhammad Asif5:26 AM

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Twitter Mentions in WordPress comments

I do not know if you remember that long ago there was a series of plugins that allowed show along with the comments of WordPress Twitter mentions your entries .

Unfortunately most of them stopped working overnight.


Guilty?, Curiously the same as Twitter , it acquired the service that allowed this fancy stuff called BackType , and functionality became unavailable.

It is true that there are several options for displaying the tweets that talk about your tickets , how to Disqus, which has this capability, but if you do not use these types of services replacing native WordPress comments seemed no options.

And if there is, at least I've found a couple of them.


On one side is a very recent plugin, called, appropriately, Twitter mentions in posts , which does exactly what I say: show the tweets that talk about your entry at the end of comments .

Its operation is very simple, as you just have to activate and hourly tweets shows recent entries , but for older articles may take a few days to show them all.

Also, if you do not like the default site where they appear, or you want to display them somewhere special, you can add this code to the place where you want the item to appear :

<?php tmip_show_tweets() ?>

Another plugin we also add this utility is Mentions as Comments , oldest, which adds a few good ideas :

• You can also include retweets
• You can store in the WordPress database tweets as if they were pingbacks or trackbacks
• You decide whether it will apply to all entries, most recently, the last 10, just in front, etc.
• The tweets come in the flow of approvals and can approve or reject, etc.

You see, rather more complete than before, but hey, you decide which best serves you.

Posted By Muhammad Asif5:17 AM

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