For those who are taking their first steps into the wonderful world of blogging, talk about the importance of brand development for medium find it, for the most part, exaggerated or perhaps too ambitious. But on the contrary, have a concept of brand image and strong and well developed from the beginning is an excellent starting point for any blogger and will be an essential tool in positioning the site in the circuit.
For those who already have a few years on the market and we have professionalized in this work, we find it obvious the maxim of marketing or marketing dictates that having a strong brand facilitates communication, marketing and growth of any company. At first it is hard to see, hidden by the multitude of tasks involved in creating a media scratch and it often happens that we focus too much on the content and forget under what name, domain, image and communication and production concepts fundamental we present this material. Along with the design and programming, no doubt the brand is part of the fundamental components, care from the moment you start on any blog.
And at this point of the article will ask: But, what is the brand name for a blog?
The mark for any blog or website is the name and image on its surface that summarize the essence of the site. The brand must communicate not only the issues which are shared on the page but also its tone, perspective, character, communication style and function thereof. Obviously this is impossible to achieve with a simple logo and name, but the brand goes beyond that, the creation of a strong and enduring brand in the consumer unconscious must preach all these concepts mentioned above, so that once secured in the audience are not lost.
Companies from Coca-cola hierarchy have preached concepts like meeting family, celebration, friendship, fun and tradition and today at her logotype with white lettering and red background of profound trust in the intuitively product and we are pleased to confirm this trust to consume. This is the perfect example of the importance of a strong brand not only consume the product itself, but all that means.
Once achieved, this identification of concepts with a particular image that links the unconscious of our followers with the values we want to communicate the brand allows us to rest on its many benefits. When a publication enough to just show our logo or name for the user is interested and trust, Added to this in addition come merchandising potential benefits among others.
Another beneficial aspect of having a brand is defined from the start forcing you to realize yourself very necessary questions such as: What is the best name that summarizes the overall theme of my blog? What are my goals with it? What I want to communicate and highlight values with my site? What is the audience I am addressing? Once you have these concepts clear, not only can easily create your brand, but you will have the necessary communication basis where settle your future publications.
All this cluster of concepts that are the essence of your media must be accompanied by an image consistent with the message to be communicated. For the same we recommend that you investigate basics of color theory and design for getting caught not only by intuition.
Despite I do not propose your site over time will develop its own identity that the public identify and play from your domain, for example. It is for this reason that we recommend that the development of this category intangible but very important, is planned as possible so that you do not look related to an identity that you chose.
The brand development process is not only determined surface aesthetics to submit, on the contrary, is a thorough and thoughtful process that allows you to define the essence of your means and therefore know yourself better as a blogger.
For those who already have a few years on the market and we have professionalized in this work, we find it obvious the maxim of marketing or marketing dictates that having a strong brand facilitates communication, marketing and growth of any company. At first it is hard to see, hidden by the multitude of tasks involved in creating a media scratch and it often happens that we focus too much on the content and forget under what name, domain, image and communication and production concepts fundamental we present this material. Along with the design and programming, no doubt the brand is part of the fundamental components, care from the moment you start on any blog.
And at this point of the article will ask: But, what is the brand name for a blog?
The mark for any blog or website is the name and image on its surface that summarize the essence of the site. The brand must communicate not only the issues which are shared on the page but also its tone, perspective, character, communication style and function thereof. Obviously this is impossible to achieve with a simple logo and name, but the brand goes beyond that, the creation of a strong and enduring brand in the consumer unconscious must preach all these concepts mentioned above, so that once secured in the audience are not lost.
Companies from Coca-cola hierarchy have preached concepts like meeting family, celebration, friendship, fun and tradition and today at her logotype with white lettering and red background of profound trust in the intuitively product and we are pleased to confirm this trust to consume. This is the perfect example of the importance of a strong brand not only consume the product itself, but all that means.
Once achieved, this identification of concepts with a particular image that links the unconscious of our followers with the values we want to communicate the brand allows us to rest on its many benefits. When a publication enough to just show our logo or name for the user is interested and trust, Added to this in addition come merchandising potential benefits among others.
Another beneficial aspect of having a brand is defined from the start forcing you to realize yourself very necessary questions such as: What is the best name that summarizes the overall theme of my blog? What are my goals with it? What I want to communicate and highlight values with my site? What is the audience I am addressing? Once you have these concepts clear, not only can easily create your brand, but you will have the necessary communication basis where settle your future publications.
All this cluster of concepts that are the essence of your media must be accompanied by an image consistent with the message to be communicated. For the same we recommend that you investigate basics of color theory and design for getting caught not only by intuition.
Despite I do not propose your site over time will develop its own identity that the public identify and play from your domain, for example. It is for this reason that we recommend that the development of this category intangible but very important, is planned as possible so that you do not look related to an identity that you chose.
The brand development process is not only determined surface aesthetics to submit, on the contrary, is a thorough and thoughtful process that allows you to define the essence of your means and therefore know yourself better as a blogger.
Hi, Yes, Concept of brand well developed from the beginning is an excellent starting point for any blogger.
ReplyDeleteAfter Google Panda and Penguin's update link-building is almost dead and in this scenario branding and marketing is the most important thing. Blogs are very effective source in branding and advertising any product or company.
ReplyDelete