SEO Changes Expect By Matt Cutts In Summer

Summer 2013 will be SEO or will not (if not hot). What's new at Google? In this latest video from Google Webmasters Help, Matts Cutts presents developments on which Google will work in the coming weeks. Announced storm or smoke screen?

5 new Google for SEO in Brief

• 4th Deployment Penguin (version 2.0): the fight against low quality links (spam back links) is increasing, and now Google Announces taking stronger account of poor quality links. More severe and devastating than previous versions, Pinguin promises a nice Tsunami Net during the summer 2031.

• This is the end of the announced advertorial and other paid links. (Remember, a "buy" link to include the attribute "no-follow." Some people even question the relevance of sites Press online media for SEO.

• Cleaning results pages: now the websites positioned several times on the same results page will not be visible once a keyword to let more room for diversity.

• Increase the weight and authority of a site in its positioning. Authority sites (with excellent Trust Rank) will be ranked first by Google. Whereas authority sites are already the oldest and often best positioned, it will become rather complicated for a young field to run the first page.

• Strengthening qualitative filters: most improved Panda algorithm to avoid "collateral" damage, better detection of hacked sites, better appreciation the quality of a links.

• What to expect in SEO in the coming months
• Specifically what does it change for SEO?

Not only that confirms that the referring to wild rethinking is dying, but it reinforces the idea that SEO alone will soon be over. We must now seek other avenues of visibility and branding on the net (and elsewhere).
Quality has a price. While there is little, it was enough to put a website in directories hard link, optimize domain names with keywords, write press releases, multiply internal links.... must now get relevant and "natural" in quotes anchored link unique, multiply and lead contents, the notoriety of work (author rank) with shares on Google+, enhance content security by guarding the Duplicate Content and hacking, manage SEO negative.... brief. Doing SEO is a real business that can not be improvised.


Worse, the publishing companies’ websites paid campaigns SEO by rethinking in the past will ask them to do the SEO work opposite: remove these links as cherished today become pustules to eradicate.


Invention of a new job? The break linking .... To follow