The history of each famous logo of the world sometimes different extremes. Below are some examples of how a company is quite simply order a logo design, while the other is needed for business-grade branding, with the expectation of certain targets.

Let's start with the world successful websites logos of iconic brands that were created on the creative approach.

Logos of the world

Coca-Cola

The first logo of the company "Coca-Cola" was painted in 1886 by an accountant Frank Robinson, a partner of the founder of the company. If you believe the world official website of Coca-Cola, Robinson found that the two Latin capital letter "C" would be very nice to look at advertising. He sought to create a title that should not be confused with any other, so experimented in every way. The result was quite successful: the created of scripts handwriting of the time, became a "chip" companies.

 

Apple

In fact, about this business is easy to write some hefty books. Without exaggeration, we can say that Apple - one of the most exciting technology companies that have appeared in packs of 70's of last century.

The history of "fruit company" contains a lot of folk motifs. Many seemingly simple events retold in the most different ways, overgrown with myths and speculation in the world, turning into a beautiful legend (which is only one story of the appearance of the bitten apple in the logo). And this applies not only to the very Apple , but also to the products manufactured by it. Needless to say, she created the very first computer - Apple 1, with which it all began in 1976, now is a real collector's value, estimated in the hundreds of thousands of pounds. Many are now surprised that attitude to this freak in a wooden box. However, it laid the foundation for the computer industry as such, it was with an eye to him afterwards made ​​numerous solutions from other manufacturers.

 

Dell Logo

The history of the company - one of the leading manufacturers of laptops, netbooks, desktops, servers, as well as smart phones - is, above all, the history of its founder, Michael Dell (Michael Dell). His life is a perfect illustration to come true "American Dream."

 

Mike was born in 1965 in Houston, Texas (Houston, Texas, world). While still a student, he established himself as an enterprising man. At a time when peers were interested only in the game, Mike earned a pretty decent amount for a teenager.

 

Google

The well-known to every user on the Internet Google's logo during its existence has changed more than once. The first of its design was created by one of the co-founders of the company, Sergey Brin back in '98 with the graphics program GIMP. All further changes occurred logo with a light hand Ruth Kedar, a good friend and a university friend Larry Page and Brin. World top search engine.

 

Hp logo

 

The history of the company dates back to 1934. It was then introduced two graduates of Stanford University - Bill Hewlett (Bill Hewlett) and Dave Packard (David Packard). Both with diplomas electronic engineers. The idea to found a company arose spontaneously. And was quickly realized. Already 1 January 1939 the world has more than one company - now Hewlett-Packard , or, in common, HP .

 

The company, which is associated with the majority of today's consumers only with computer hardware and peripherals, was engaged for years of the existence of all kinds of electronics, sometimes to computers having nothing to do. But there is nothing surprising - in those years, none of the computers have not even dreamed of.

 

Intel logo

 

One of the most well-known companies today was formed in 1968. Its founders were such famous personalities as inventor Robert Noyce chip (Robert Noyce) and Gordon Moore (Gordon Moore) - creator of the so-called "Moore's Law" * . After some time, joined the team and Andrew Grove (Andrew Grove), who became in 1979 the president of the company.

 

Initially, the company wanted to call, without false modesty, "Moore Noyce" . However, this decision had to be abandoned by the original reason this name was in tune with the phrase «more noise» (Eng. - "a lot of noise").Some time used the name "NM Electronics" . At the end of the year, a new name " Int egral El electronics ", which have decided to reduce to a more euphonious "Intel" . However, it could not do without funny: it turned out that the word «Intel» already is a trademark of a certain hotel chain in the world. But apparently the new name is a favorite of the founders of the company, they decided to buy it.

 

Microsoft

In 2012, the famous computer company conducted a redesign of its logo. However, not everyone in the world is aware of what workers have done all the work of its own design department of the company.

 

World famous Nike

Phil Knight, co-founder of the company, bought the famous logo with Carolyn Davidson, a student designer in the 71 th year. At that time he gave lectures there and witnessed the accident call girls about how she does not like to view oil paintings in galleries. He invited her to earn over $ 2 per hour, making out graphically charts and graphs. Ultimately logo born during the execution of one of these tasks.

Sam Knight at first skeptical of it, but left, saying that maybe in the future it will change your attitude to it.

 

Pepsi

In the year 2008 during the re-branding of the logo was changed design studio Arnell Group for a million dollars. However, it should be noted that this price included the whole package branding completely.

 

Twitter

Who does not know the famous logo, a bird of the most popular micro blogging service? Meanwhile, it cost only $ 15: it was purchased in the bank stock photos iStock photo Simon Oxley, English artist living in Japan today. Taking into account all fees, eventually designer received approximately $ 6. Since then, the blue bird was revised several times, but the redesign is practically unaffected original idea. Twitter the latest updates from the world

 

Yahoo logo

According to its legendary Internet company, which owns one of the largest search engines. In addition to the search service, Yahoo! offers users a variety of services, such as e-mail, weather reports, stock quotes, and the like.

 

It all started with the fact that two graduate students at Stanford University began to create catalog pages on the web. It was in 1994, when the Internet was no longer a novelty, but still only the beginning. Works, such as those that have begun Jerry Yang (Jerry Yang) and his buddy David Filo (David Filo), no one has ever spent.Originally compiled catalog them wore cumbersome name Jerry and David's Guide to the World Wide Web( "Guide to the World Wide Web from David and Jerry" ). It is strange, but despite the apparent obviousness and simplicity of the idea, to make such a "description" of the Internet to them no one would know. Not surprisingly, the attendance of "Guide" began to grow very rapidly. Realizing that attacked a gold mine, my friends decided to put the matter on a professional basis and registered the company Yahoo! .

The exclamation point at the end there was no accident - the fact that by that time was already a registered trademark of the name «Yahoo». Not wanting to give up the chosen name, the founders simply turned it into an exclamation. It should be noted that from this it just won.

 

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