Importance of rel nofollow attribute

Method used on the Internet to prevent transmitting links PageRank value to other pages, and use it to prevent spam and evaporation of PageRank, as knowing the links with this attribute. DoFollow Movement against the unfairness of this system.

The rel "nofollow" attribute is very controversial in the Internet community, has its followers, who consider it useful and necessary to their jobs and detractors who are completely against it, considering it an unjust and discriminatory towards content publishers, especially those with fewer resources.

What is the rel "nofollow"?

An attribute is a specification that defines the property of an element, in this case is used Nofollow links, aims to tell the search engines that scan the source code of the pages, that the link must not transmit any value that has that page. On the Internet links have always represented a vote or recommendation from one page to another, in this case to have the Nofollow, no value above.

Attribute rel "nofollow" began to be implemented in practice some years ago by Google, other search engines are ignored if they use it. 

Aimed to put a barrier to spam, the Internet called cancer, very common in forums, blogs and other Internet sites participation. Currently used as a powerful tool to manipulate and administered according to the convenience and interest of the owners of pages and sites, how they should flow PageRank, or the value thereof which has been assigned by Google.

How to insert HTML code in the rel "nofollow"

The rel nofollow attribute is used in HTML code as follows:

<a rel="nofollow" href="http://wbupdates.com/"> Link </ a>

You can also use the HEAD area or header, using the label Robots:

Content="no name="robots" /> <meta follow"
This is the least used because in this way all the links on the page have the same value, unless particularly specified.

Using rel nofollow to prevent evaporation of PageRank

The rel nofollow attribute can be used to block the links or links that lead to external sites, when deemed not to be sharing the value of our website to which we refer. 

Words to prevent the PageRank that currently has or may be our future, flow through the external link, what is known as PageRank evaporation, Especially useful when a page has many external links.

According to Google, as he explains in his blog Matt Cutts: PageRank sculpting (Handling PageRank), do not use this attribute on internal links of our site, allow flow naturally for the same, and bringing no positive effect to block our own pages, IE not intentionally favor a ranking of a particular page blocking others.

How to detect the rel nofollow in the links of the pages

The easiest way to find and detect when a website links have rel nofollow, is to use a bookmarklet.
A bookmarklet is just a link that contains a portion of JavaScript code, which can be available in the bookmarks bar or web browser bookmarks. When loading the website in which we want to know the attribute of the links and give a click on the bookmarklet button, automatically links having rel "nofollow" highlighted with yellow background, the ties that do not have it show the pink background.

Bookmarklet to know the attribute that have links on a page

To make it available, drag the button to the left to the bookmark bar of your browser. If you are using Internet Explorer gives a right click on it and from the menu that appears choose "Add to Favorites", select "Favorites Bar". If you give a click on the bookmarklet to try it on this page, check that the link leads to the blog of Matt Cutts is set to "nofollow" naturally does not need my input, your blogs PageRank 8.

Sites, blogs and pages Do-Follow movement in Internet

There is now a growing movement of webmasters, webmasters, blogger and people in general who are in favor of making the links in the comments in Dofollows, increasing the participation and integration of visitors and participants discussions effectively, and contribute to the free flow of information on the Internet. Employing the nofollow attribute alone in his original goal, so their use should be limited to blocking spam on blogs. sites for this movement known as pages and blogs DoFollow (DoFollow is the default attribute of links) is amazing and disappointing misuse of the nofollow value at any website, especially in the important sites and powerful who for various reasons are well-ranked by Google , but often that value is not fully justified. Many thought should not be used at all the nofollow attribute in the following cases:

• Comments on blogs, forums, and Internet sites share in the comments of those involved bring any value to the page on which they are inserted.
• Links and links to external sites that we insert into our pages with the objective references that are useful to the user and which logically will add value to it.
• article directories that the reason for its existence are the articles written by users, however most of them absurd way down the rel nofollow in the content and links pointing to the website of the author, solely for the purpose of no benefit stingy with the fluidity of PageRank that can reach that page in the future. Sites that work with data, information and content provided by the users and are reluctant to provide a valid link to turn. One example among thousands: YouTube.

How to know pages and Do-Follow Blogs on the Internet?

On the blog: DoFollow Blog List: (http://followlist.com/) keep records that appear on blogs that do not use the nofollow rel attribute in the regularly updated list can be searched by subject according the interest of each person. If you have a blog in Wordpress, possibly the links in your comments are nofollows, check it, modify it and join our movement, in the page that you can meet and make appointment, course in a blog by disabling the rel no follow the link, it is imperative that the comments are moderated manually, it is not correct that spammers take advantage of this situation to win some links easily, using nofollow on this site.

The links in this site that refer to external resources, useful and interesting to the user, they are not inserted rel "nofollow", we think it best not to put a link to have one recommending block a site and hypocritically,

course there are exceptions, one can understand perfectly the "nofollow" to link to Matt Cutts, also employ reciprocity with justification, that the site does not use rel nofollow in the links we suggest, we can not employ us.

The Penguin and the links on the websites

After the release of Google's algorithm Penguin and subsequent updates, Internet is not the same, not for users, whether for the content we publish. 's no use to use the rel = nofollow, to recommend a site that we think interesting and useful if the page look bad by Google for some reason, the link will affect us, our page and throughout our site. That way we can be penalized for any link innocent, without interest whatsoever for us, course that only affects us if we rely on Google for traffic to our sites and if we are not strong, which applies to the vast majority.

What is the cause of Google penalty?

The cause is the fight against web spam Google holding the job and eliminate the results of searches, low quality, copying, plagiarism and repetition. For those who publish content of interest, will be beneficial in the long term these measures, but we understand that we gradually lose the true essence of Internet, now everyone is afraid to insert any link on a website, others write like crazy demanding webmasters, who previously begged for a link, now because remove them. Personally we tested firsthand, losing position because quite a few links to sites apparently poorly regarded by Google, unfortunately we had no choice but to remove them, has been somewhat painful for me, we have to admit it, but by a great responsibility in my private life, my family is fed income provides my site. conclusions, to publish articles in our pages or any links to sites that we consider interesting and valuable, we must wait a little, we will have to wait algorithms of search engines are smarter and know the difference that our purpose is not to spam web, our only purpose is to make the net wider and richer, but more democratic. I'll have to wait .... if that ever comes.

Posted By Muhammad Asif3:32 AM

0

Continue Reading

How to use robots meta tag?

META robots tag is to enable or disable the robots who come to the site to index the page. In addition, the tag is designed to offer the robot to walk on all site pages and index them. In addition, this tag can benefit those who do not have access to the root server and change the file robots.txt, but want to prevent indexing of the files and directories.

Format meta tag Robots

META tag robots placed in tag html-document (inside the tag <HEAD>). The format is simple enough (capitalization value is not playing)
<META NAME="ROBOTS" CONTENT="value"> Information about the meta-tag can be assigned to four option values. CONTENT attribute can contain the following values: Index (index), noindex (not indexed), Follow (follow the links) and nofollow (not to follow the link), for example, not to index the document:

<META NAME="ROBOTS" CONTENT="NOINDEX>

Search engine robots do not have to go on the links from this page.

<META NAME="ROBOTS" CONTENT="NOFOLLOW">

For complete ban index page and bypass links with its use

<META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW">

If the values ​​of a few, they are separated by commas.
To prevent indexing a page on your site only Google's robots from indexing it and allow other robots, use the following tag:

<META NAME="GOOGLEBOT" CONTENT="NOINDEX, NOFOLLOW">

To allow robots to index the page, but prevent indexing of pictures on a page, use the following tag:

<META NAME="ROBOTS" CONTENT="NOIMAGEINDEX">

Google automatically creates and stores a "snapshot" of each scanned page. Version stored in the cache, the page allows you to show your end users, even if the original page is unavailable (due to a temporary technical problem on the web server). Cached page appears to users in the form in which it was last scanned robot Google, while at the top we show a message saying that this version of the cache. Users can access the cached version by clicking on the "Cached" button on the search results page.
To prevent all search engines from showing a link to your site, add a section <HEAD> following tag:

<META NAME="ROBOTS" CONTENT="NOARCHIVE">

To disable link "Cached" only on Google, and the rest resolved, use the following tag:

<META NAME="GOOGLEBOT" CONTENT="NOARCHIVE">

Note. This tag only removes the link "Cached" on that page. Google will continue to index the page and display a snippet.

Preventing scan or delete parts

Fragment - the text that is displayed below the page title in the search results and describes the content of the page.

To prevent Google from displaying snippets from your page, add a section <HEAD> following tag:

<META NAME="GOOGLEBOT" CONTENT="NOSNIPPET">

Note. When removing the fragments are also removed and stored in the cache page.

How to make sure that search engines do not use DMOZ data in search results for your site
one of the sources that are used to create pieces of descriptions is the Open Directory Project . That no search engines (meta tags support) did not use this information to describe the page, add the following tag:

<META NAME="ROBOTS" CONTENT="NOODP">

In order for Google to ban use of this information in the description page, add the tag:

<META NAME="GOOGLEBOT" CONTENT="NOODP">

If the meta tag "robots" is used for the other teams, they can be combined. Example:

<META NAME="GOOGLEBOT" CONTENT="NOODP, NOFOLLOW">

An example of using the description:

<META NAME = "Description" CONTENT = "Information for WEB-developers programmers and students of higher educational institutions, WEB-technology.">

Search bans

How to tell the search engine that a certain piece of code is not necessary undesired or to a link that does not have to follow?

Each search engine then invents his bike: Google append a link attribute rel = "nofollow" , Yahoo add class class = "robots-nocontent", Yandex encouraged to entering the text in such a <noindex>. 

Tag NOINDEX

Prevent indexing is possible not only for files but also for their parts. To prevent indexing of certain parts of files (text), you need to mark their special tags <NOINDEX> </ NOINDEX>.
Moreover, NOINDEX tag should not violate other nested tags. Only understands PS Yandex.


rel = "nofollow"

To the search engines not to follow the link, the tag can be set An attribute rel = "nofollow":

<A rel = "nofollow" href = "htmlweb.pk> WEB-technology </ a>

This attribute does not affect the indexing links. Most search engines (except for Google) transition is still on it. The sole purpose of this attribute - to inform the search engine, the ranking of the page on which the link is posted, should not be transferred page to which the link leads.

If you need to reduce the number of external links on the page, wrap them with tags <NOINDEX> </ NOINDEX>

Use of this site search: Google

class = "robots-nocontent"

The use of "class = robots-nocontent" attribute:
The following are some examples of how to use this attribute for different purposes and different syntaxes:

<div class="robots-nocontent"> This navigation menu of the site and is common to all pages. It contains a lot of terms and words that are not associated with the site </ Div> 

<span class="robots-nocontent"> This is the site header, which is present on all pages of the site and not associated with any particular page </ Span> 

<p class="robots-nocontent"> This stereotypical Legal required on each page of the site </ P>

How often index the document to a spider?

Webmaster can "tell" the spider or bookmark file by the contents of a file will be changed. In this case, the robot will not save the URL and the user's browser will or will not make a file in bookmark. While this information is described only in the file / robots.txt, user will not be aware of is that this page will change.

Meta-tag DOCUMENT-STATE may be useful for this. By default, this meta-tag is received from CONTENT = STATIC.

<META NAME=\"DOCUMENT-STATE\" CONTENT=\"STATIC\">

<META NAME=\"DOCUMENT-STATE\" CONTENT=\"DYNAMIC\">

Mirrors

How to exclude indexing search engine generated pages or duplicate documents, if there is a mirror server?

Generated pages - pages generated by the action of CGI-scripts. They certainly should not be indexed because if you try to fail at them from a search engine, you get an error. As for the mirror, the more useless when issued two separate references to different servers, but with the same content, to avoid this, use a meta tag URL specifying the absolute URL of the document (in the case of mirrors - to the relevant page of the main server).

<META NAME=\"URL\" CONTENT=\"absolute_url\">

following tag:

Posted By Muhammad Asif11:21 PM

0

Continue Reading

SEO Tips For Meta Name Keywords

Meta tag keywords and impact the ranking of sites 

"Search Google ignores the meta tag Keywords, and its content has absolutely no effect on the ranking, "- said in a blog for webmasters.

What is a meta-tag keywords?

Originally, meta tag keywords were designed to determine the relevance of a page.

In forming this tag should be used only the words that are contained in the document. The use of words that are not on the page is not recommended. The recommended number of words in this tag - no more than 10. The first search engines use this tag for ranking search results. This algorithm quickly became used by spammers to improve the position in the search engines.

Syntax:

<Meta name = "keywords" content = "meta-tag keywords, article about the meta tag keywords, effects meta-tag keywords on the search results ">

So you will be able to reach the maximum search terms of your choice question.

Example: <META Name="Keywords" content="…">

Interview with Matt Cutts on the meta-tag keywords

Meta Name Keywords

September 21, 2001 the head of Google Web spam Matt Cutts officially stated that the keywords listed in the meta tag keywords are not considered in the ranking of sites in the search engine Google.

Does Google use the keywords from the meta tag in ranking sites?

In a word, no. Google sells software Google Search Appliance, and this product has the ability to address the key words from the meta tag keywords. But this program is designed for enterprise search, which is completely separate from the global Internet search. Our search engine Google.com, which every day by hundreds of millions of people, completely ignores the meta keywords. Meta keywords simply do not have any effect on Google search and now the rating is not affected.

Why Google does not use the keywords meta tag in the search?

Ten years ago, search engines judged only on the sites web content and do not take into account external factors such as backlinks. In the meta-tag keywords, quickly became an area in which abused and pointed irrelevant keywords that do not match the page content. What to exclude search engine spam such Google has ignored this meta-tag.

Does this mean that Google ignores all meta tags?

No, Google supports some other meta tags . For example, the meta description tags for the description page. The content of this description tag is displayed in search results. But it does not affect the rating.

Does this mean that Google will always ignore the keywords in meta tag?

It is possible that Google may use this information in the future, but this is unlikely. Google ignores keywords meta tag for many years and now we see no need to change this policy.

Additional sources of information on the tag keywords and its impact on the ranking of sites:

§ Influence Keywords meta tag - seo-ever living legend.

§ The experiment on the effect of meta-tag keywords. The essence of the experiment on a specially created page in the meta tag keywords to specify is a unique word, which does not exist. The result of the experiment: just found a page with Yahoo! miracle keywords.

We sincerely appreciate your time to provide your comment and sand feedback.

You may also like:

• What is the optimum keyword density for a page?
• 12 Search tools offered by Google for keywords
• What are meta tags for Seo?
• How to Optimize Meta tag Description?
• Optimizing tips for title tag

Posted By Muhammad Asif3:43 AM

2

Continue Reading

Optimizing tips for title tag

Optimizing the title tag for SEO 

For beginners, there are some basic HTML tags that will increase your ranking on the lists of search engines. These tags are: <title>, <meta>, <h1> and <h2>. Before you begin, you should have a basic knowledge of HTML and how to edit a file with an editor.

Title Page

The title tag is one of the best ways through which you can optimize your website. Search engines use the title tag to reference your website in search results. By putting keywords in the title tag, you get a higher position in search results. You must use specific keywords for a specific page in your title tag, taking care not to repeat a word.

For example if you're pointing "positioning in the search engines" and "search engine optimization" at the same time, do not repeat the words "search engine". Use something that says the same words in the correct order without repeating as "search engine positioning and optimization." Try to keep the correct order, if possible, because your chances will be higher when someone searches for that phrase, but if you have to rearrange the words that penalize you much in search results.

The page title is always effective use of optimization. The search engines look at several factors and if your page has a title consisting of keywords, have a higher rank.

A good example would be something like this:

<title> search engine positioning and optimization </ title>

Note: that not repeat any words, a common mistake that will penalize your position.

How to write good titles

Include keywords

The title of the page is definitely the place the most important work to optimize your SEO, because search engines give a lot of importance to him. Your title should contain absolutely your keywords are most important. In general the title of the home page is the site name, possibly followed by a small slogan.

Customize each title

It is also important not to repeat the same title on all your pages. On the one hand because you lose the ability to vary the keywords, and secondly because if several pages of your site to come out engine results, the user may not visit them all, thinking it is the same thing.

Encourage the user to click

Remember that the title is displayed in large in the results: it is therefore necessary that makes you want the user to click. Even if you also have the meta tag description to help you do this, you must work as to maximize the click through rate ( CTR ) in the SERP. So avoid accumulations of keywords (increasingly marked by Google as the over-optimization SEO).

Position keywords

For that matter, it is better to place the words most strategic for the page title at the beginning rather than the end (criterion of prominence). If you want to get your brand or site name, put it rather late in the title, unless the brand awareness is such that users will click to visit your pages more...

And meta keywords and description tags?

Know that meta tags (description, keywords, etc...) Have little or no importance for SEO. See details in my tutorial on meta tags .

Rules of the title tag optimization

There are some rules needed to meet to qualify for the power of the title tag as well and put all the chances on your side to improve the ranking of your pages on search engines (Google, Yahoo ...). For some people this article will only bite recall but for others just follow these few rules will change everything!

· Length

There is a maximum length of 70 characters meet, neither more nor less. This length corresponds to the maximum display in Google SERP. Do not overload the title tag because you will not get anything better in terms of SEO, it will have the opposite effect ... You have been warned!

· The choice of keywords

Must be among the 70 characters select appropriate keywords. Keywords that you want to allow the user to click on to access your website. But also choose keywords optimized.It will first observe the rule of maximum 3 keywords per title. As you say it will correctly select them.

For the selection of keywords there is an indispensable tool and it is called Google Keyword Tool. An article will be dedicated in the coming weeks on this blog. Not forgetting a new tool that can be very useful: Google Instant Search...

· Reflection of the content of the page

The title tag should correspond primarily to the content of the page. Against the risk of being productive and lead to an increase in bounce rate. (Note: for simplicity, the bounce rate is a percentage corresponding to the number of visitors who came away as quickly as they came to your site! This is a very good indicator for search engines and especially the quality interest made to the content of your pages)

· Double one important keyword

You can double one important keyword (not both!) But you will require to the greatest possible distance from each other in the title. Why not also write key words in the singular and the other plural...

· No bilingual title

One thing is to ban the act of writing your titles in two different languages! In case you need a multilingual website, set up two folders in two or more distinct areas. But never, ever write your tag titles in French and English, for example ... The effect produced on your SEO would be catastrophic.

· Each title is different

Certainly the most important rule in writing the title of a page, each title must be different on each page. In cases where the contents of two of your pages look like much, why not combine and therefore do not place a single title.

· The highest possible code

For those who have access to the source code, ascend immediately the title tag (title) as high as possible in the code. The best location is one located just below the following source code: "<head>." Will follow the tag description, which I will detail the operation and optimization in a future article.

· Order of keywords

I usually keep up with the most important keywords for the title. The impact remains to check ... (someone you he noted a real impact on SEO?)

· Write primarily for the user

Keep in mind that it is better to write the title for the user and not just for the search engines and their robots. This rule also applies to the content. "Content is king" (content is king) think about it when writing your texts!

· Your name / brand name in title

Articles on your blog or pages of your website, no need to write at the end of the title tag name of your company or brand, no interest in terms of SEO. Keep at all costs on the space available (maximum 70 characters) for important keywords (excluding homepage).

When Google displays a title other than the title tag...

It may happen that the title displayed in SERP Google is different from that indicated in the title tag. Here are possible reasons:

• Google has not indexed the latest version of your page, so it still shows as a former
• Google considers that the wording of your title tag is not relevant to the user query:
• Your title tag is empty or totally absent
• Your title tag is not descriptive enough ("uninformative"). For example, you put "Welcome to our website" or "Home"
• the user has typed your brand and your title tag does not contain
• You use the same title tag (or almost) on a large number of pages, eg "Product" on all your product pages.
• The title chosen by DMOZ seems more relevant to Google that your title tag. To avoid this, use the meta tag NOODP .

In this case, Google built a title based on the possible title tag, the contents of the page, the text of links pointing to the page (backlinks anchor texts) as well as other non-documented by Google.

You can be alerted that your site contains titles not optimum by looking under "Diagnostics> HTML suggestions" in your Google Webmaster Tools account.

What are the mistakes to avoid?

· It is essential to write one title per page. The use of the same title on multiple pages penalizes you because search engines consider these pages as duplicate pages which are prohibited in SEO.
· Avoided the explicit language not as "Welcome to our website", "Homepage" ... These tags are very important for SEO, leverage by putting the keywords on which you want to position.
· Avoid list of keywords as title page, you will be regarded as spam. Must notify your title on the content of your page.
· Be careful not to repeat the same keywords in the same way, you may then also be mistaken for spam. Try to ensure that each word of the title is unique.
· If your site caters to different language communities, bilingual pages are deprecated. It is better to divide your website into several distinct entities with different pages, titles deference and therefore different keywords.
Use pages containing texts in two languages ​​require titles in two languages ​​that also induce repetitions may be considered spam. More would interfere with the readability of the page.
· Avoid numbers, special characters, uppercase words ... it interfere with the proper reading of the title but also the ranking of your site. The number of characters is limited, so why spoil the characters that you could use whole words?

How to optimize the title tags in WordPress

Today you have to know a harsh reality: WordPress does not handle optimally title tags. By default, WordPress generates the type page titles My Blog "post title. But the search engines, content eager as they are, they are the type preferred title Post »Blog name.

I could recommend dozens of plugining that solve this but no, you better show a simple line of code that solves this problem.

Locate the file 'header. php' for your template and look for a line similar to this:

<title><?php blog info('name'); ?> <?php if ( is_single() ) { ?> &raquo; Blog Archive <?php } ?> <?php wp_title(); ?></title>

Well you have to do is change it to this:

<title><?php if (is_single() || is_page() || is_archive()) { wp_title('',true); } else { blog info('description'); } ?> — <?php blog info('name'); ?></title>

This simple change will not only optimize your title tags but also generates dynamic titles on your blog (pages, files, categories, etc.). It's that simple, and free unused plugins.

Of course, you can see that we have optimized WordPress Help titles

Posted By Muhammad Asif11:30 PM

1

Continue Reading

How to Optimize Meta tag Description?

Some time ago Google Webmaster Central Blog outlined the basics for writing a good meta description. In his post, Google explains that the quality of the descriptions, short texts that are previewed in their search results, can have a direct impact on attracting more traffic. What are meta tags for seo?

To customize these descriptions on a website, what we do is use the equitable <META> as follows:

<META NAME="Description" CONTENT="Put the description here">

7 tips to optimize the description of our website in Google 

Basically four tips that a website must meet if they want to optimize your meta descriptions correctly:

1. Different descriptions for different pages

Google is aware that one is not going to spend writing the meta tags on each page, so it leaves the option to do it automatically. The important thing is to be placed unique Meta Descriptions on each of the pages of a web site.

2. Include data that are not mentioned in the title

For example, if the page title is the name of a book. The description can place the author's name and other data. This is achieved by giving more information, avoid duplicate content and make it more clean and clear.

3. Schedule automated descriptions

Basically what we said in the first point. Whether the description has been written personally or if a software product, the important thing is to be honest (which describes what matches the content of the page) and unique (not repeated on another page of the same site)

4. Write descriptions honest and easy to understand

What Google tells us, is that basically seek to “our descriptions are descriptive.” Since the correct use of words can attract more visits and especially visitors more interested in what we write. Consider your credibility .

But if we dig a little more, Aaron Wall also offers some tips, that in his experience in optimizing and help attract more traffic to Google.

5. Complete sentences: Maximum 160 characters

Aaron says that Google shows about 150 or 160 characters of the Meta description tag in their results. So if you write more, the sentence will be cut and added the ellipsis. How convenient then, would be to use complete sentences, under the measure, so they are easy to read.

6. Write keywords that complement the title

What Aaron says is that if the title of a page using the words in the plural, then the description should be unique. Or if the title of the page uses an acronym, the Meta description should use the full version of the phrase. And also desirable mentions, that the word order is different.

7. If you do not use the description Meta tag, your content is what counts

Not everyone has to use the description Meta tag to describe a website at Google. In the absence of the Meta description, Google removed a piece of text in the content of our website and the sample. However, if you are not happy with that description, we can renew the next time the robot Google the update.

Well, the use of Meta description in itself not enough to attract visitors, but if we join together with a good title and a search engine optimized urls , CTR our website on Google increase.

Posted By Muhammad Asif7:54 PM

0

Continue Reading

What are meta tags for Seo?

META tags are HTML instructions that are used to provide information on our website to search engines and Web search robots that use this data to create its indices. This information is known as meta-information.

These tags are not visible to visitors or sailors, or influence the design of web pages, but their use is essential for web page data is transferred correctly to the trackers and search engines, we can improve our position in the search engines and ultimately, we attract more visitors to our site.
Allow Meta tags provide the following information to our website: language, author, title, description, keywords and other attributes that we want to know the search engines to index our site correctly, was placed at the head (head) of the website index (index or default). If your website uses frames (frames) are meta tags on the page where you set the frames.

Basic elements that shape the META-TAGS

Each META tag specifies a property-value pair, where the attribute "name" which identifies the property and 'content' of the same value. For example the label specifies <META name="author" content="My Name"> authorship and the author's name.
Attribute "HTTP-EQUIV" can be used instead of the attribute "NAME". I.e. http-equiv = name.

Some tags META

1. Western European Encoding

<meta content="text/html; equiv="Content-Type"Charset=iso-8859-1">

Define that our website is Western European. This meta-label correctly displays special characters of European languages: N, C,...

2. Language of the page 

Sets the language in which the website is. In the case of the Castilian language syntax is:

<meta name="DC.Language" SCHEME="RFC1766" CONTENT="Spanish">
Or: <meta http-equiv="Content-Language" content="es">

3. Title

Currently the title tag (title) of the website is one of the most important factors for positioning on the Internet.

4. Author 

Name information: <META name="author" content="Name of author">

5. Copyright

It is a label that provides information about the copyright of the creator of the content or design. Some search engines like Altavista, Infoseek and Hobot begin to consider it which could afford to have guarantees about the content of the pages.

The syntax is: <META name="Copyright" content="©publiceuta">

6. Keywords

These are the words, along with a description of the page, which search engines use to index our website so we want to choose them carefully. Depending on our search engine keywords submitted our prominently or not.What is the optimum keyword density for a page?

Interesting to think of the words that best define our company or in the words typed on a search engine like Google if we find our own page.
should know that search for the plural words containing the same words in the singular, IE when we use plural keywords in our page will be indexed when someone performs a search with those keywords in the singular.

The keywords that best define our business or interested page singular and plural repeat because the search engine will be found two matches for those keywords.
Seekers criminalizing there repetition of words so that should never be repeated more than three times the same word.
Fewer words will not use four-letter unless forming part of a sentence. These may include complete sentences as keywords, for example: "sale of flats."
Some search engines index only interprets the first seven or keywords and if more of all discarded.

The syntax of this tag is:
<META NAME = "keywords" CONTENT = "word 1, word 2, word 3, word4, word 5, word6, word 7">

7. Description

This tag contains the description of our website and many search engines display this description to mariners. In addition the use of search engines with keywords to index our site.

We'll use phrases that best describes our care to use words that are contained in the keywords. It is worth repeating words, as many robots as penalized. Try to use the minimum amount of articles and prepositions possible. Use capital letters only when speaking of places or people, Should not use more than 25 words. Most search engines only take the first 150 characters of the description so it should be concise and effective.

If we do not include this tag, search engines can simply submit our site title or show the rider a string 150 characters of our website which in some cases gives a misleading picture of our website.

Instruction syntax is: <META NAME="description" CONTENT="description of page">

As some robots can not use META tags include a descriptive comment of our website, with no more than 150 characters, after the meta tags, with comment tags (<! - / / would your descriptive text here / / -!>).

8. Permissions for Robots

This label instructs robots automatically visiting our site. The attributes you can use are:
all | none | index | noindex | follow | nofollow
ALL means that all files are indexed. NONE any files. INDEX means that the page can be indexed by robots, NOINDEX would otherwise. FOLLOW indicates to follow the links from that page to another, NOFOLLOW otherwise.

Usual syntax is: <META name="robots" CONTENT="all | index | follow">

Words we allow robots to index (index) all files of our website (top) and follow the find links to other pages indexed (folllow).

<META name="robots" With CONTENT="index | nofollow"> only be indexed the page.

9. Revisit 

This tag tells the robot that you revisit this page last 'x' days, either because their content will change or they want to keep it updated. It is an interesting label for pages frequently updated information.

The syntax is: <META name="Revisit" content="X days"> where X is the number of days.

10. Browser Cache 

For browsers that do not use data that are stored in its cache (memory) and have to see the current picture of our server in use:

- For Microsoft Explorer browser: <META HTTP-EQUIV = "Cache-Control "CONTENT =" no-cache ">
- For Netscape browsers: <META HTTP-EQUIV="Pragma" CONTENT="NO-CACHE">

11. Set-Cookie

This is a way to place a cookie on the user's browser. If using a cookie expiration date is considered permanent and will be saved to disk, otherwise it will be considered only for the current session and will be deleted when you log off.

The syntax is: <meta HTTP-EQUIV="Set-Cookie" CONTENT="cookievalue=xxx; expires=Wednesday, dd-Jan-00 hh:mm:ss GMT; path=/">

12. Automatic loading of pages (Refresh tag)

This function is very useful because it allows the browser automatically sends us to another page in a specified number of seconds, without the user having to do anything.

The syntax is: <META HTTP-EQUIV = "Refresh" CONTENT = "5", URL = "http://www.wbupdates.com/"> that is www.wbupdates.com/ load the page after 5 seconds.

If we want to be "cool" automatically use the same page: <meta http- equiv = "refresh" content = "30"> and our page will automatically refresh every 30 seconds.

13. Rating 

The label "rating" is used to define the audience it addresses us, especially to tell whether a site is appropriate or not for children.
values ​​for this tag are: "general" for all audiences, "14 years "to public for over 14 years," mature "for mature," restricted "for adults only" safe for kids ", suitable for children.

14. Distribution 

Label "distribution" defines the level or degree of distribution we want for our page. It has three values: "global", indicates that the page is directed to everyone, "local" indicates that it is intended to document local distribution, "IU" (Internal Use), not for public distribution.
If we use this label, and pretend that our site is distributed throughout the world, we always give the value 'global'.

You may also like: The reasons for that search engines can not love your blog

Posted By Muhammad Asif10:02 AM

0

Continue Reading

On page Optimization techniques

On Page SEO optimization includes work on the website itself.

On-Page optimization is very important for good results in the crescent. If your keyword is rare, almost, or do not occur in the text, the search engines, especially Google will think this page is not relevant to the request for that keyword.

On the other hand, too many references to a key word or phrase in the text (for example - the optimization of a website on the internet, website optimization for free, quality optimization of sites as soon as possible) to be spam, and also leads to a negative result. 5% keyword density can be considered as the optimal value.

Various Java scripts, Flash and dirty, littered the code page does not bring much good. With the help of CSS and you can save up to 50% of the code.

Consider the meta-tags

In the Title -page title tag is introduced. Keywords should be included in this tag. Very bad error calls all sub alike. Let me start with a maximum of four keywords. And each sub-tags: Title ,Description, Keyword must be different to each other and to the Page.

IN Description tag records information about the page. In 200 characters is allowed to make keywords. Keyword tag has lost its former importance to many search engines. Despite this, it correctly filled; we do not harm the site.

Internal linking is not just helping. Without it, it is impossible to find a sub. Good helps to get faster to appear in the index . The same of smoothly transferred from the main to sub and sub to home, if done correctly. Site map (Sitemap) not only helps search engines to find specific pages, but other visitors to find the desired section.

Texts in LINC should contain keywords. Pages should be called just using key words.

Important content is desirable to have as high as possible in the html-page source. Important words and phrases to emphasize and highlight using html markup, There are three basic indicators to consider when selecting keywords: relevance, search volume and complexity.

Relevance

During the selection of keywords, try to think not only about the current state of your business, but also about what you are going to do in the future. Try to come up with many different options.

When you think about keywords, pay no attention to how you talk about your business, and how users will look for you. For example, if you can say about yourself "interior design for your business." You can make up a few sentences with the words interior design, but it may be that some of your customers will be using the phrase "office design." The main idea of putting yourself in your customers and find the words that they are likely to use to find you on the Internet. If you already have a website, you can use any kind of analytical software to see how people are finding you, but it will not be much good if your website is poorly optimized and search, mainly carried out by your company name. Usually this kind of software is used to monitor user response you have invented key phrases.

The expected number of queries

If you have got the first position in the search results, it does not guarantee you a large number of visitors, as it is very important how often people use your keyword phrase to search for. And this figure is highly dependent of visitors, because the more people use this phrase, the more people will be able to see you among the search results. Therefore, when you should pay close attention to this and Google Keywords will help you cope.

Complexity

The difficulty of obtaining estimates for key words depends on the number of your opponents that use the same keywords. Getting rankings in Google is a constant competition with thousands of web pages that attempt to break higher, and only 10 of them can get on the first page of results. Some words of the day getting to the first page may not be difficult, and for some can be very difficult or almost impossible.

In the selection of key words is to balance between these three factors as relevance does not guarantee you a large number of searches, and in turn for popular keyword phrases have to constantly fight with the competition. Therefore, the selection of keywords, I would advise you first decide on the words that are relevant to your business, then discard the ones that users looking for a very rare and have to look after the competition.

Do not forget that the main indicator for Google is Off-Page indicators, and they will help you rise above your competition. Do not forget that the most popular words are often large companies in your industry, so do not climb under the train, try to start with something more specific on what you are putting big bets in your business.

Optimizing bit like Bamboo to see results, you need to invest and wait. It usually takes a few months before the first fruits. There is one little techniques, it's an advertising company CPC (Cost Per Click). This company will help you to feel out some of the key phrases and see the reaction of users. This little experiment may help in the selection of suitable key words and even give you some figures on converting users into real customers. Inbound Marketing in this figure is called the conversion leads.

Several important points On-Page Optimization

After selecting the keywords you should immediately start using them on your web site. And here are a few places where they should be placed.

The most important for Google is the page title. The page title is the text that appears in the upper left corner of the browser or tab to the left* site. Do not hesitate to spend time on selecting a good headline; it will help in the future. Do not stay on the title selection for the home page, do it for all pages containing important information for visitors.

Techniques from the Guru page titles

• Put your most important keywords in the title. Many sites do not do this, and you can use this simple techniques to his advantage. Do not forget to do it.
• Not all words of the title equally important to Google. The importance of words is reduced from the first to the last, so place the most important words first title.
• Do not forget about you. The purpose of the title is not only to increase rankings in Google, but also to attract users to your site. If the title is going to sound meaningless to man, he did not have a desire to link to. Make sure that the title is exactly what the user wants to click to see it in search results.

When you select a title for the main page of the site do not forget to put your company name at the end. This will enable the most important key words have a greater value for the searcher.

Work on the description

To the search engine your site looks a little less as a person. It is presented in text form. This text contains special characters that are key words markup web pages HTML. HTML is a very interesting tag ** and it is called <meta> tag. The content of this tag is not important in optimization, but it is important for us, because Google displays the text as the description in the search results and highlight key words in bold. So for us it is very important that the description contains the keywords that will be available, if they agree with the words of the query, and it usually allows the user to make the final decision to go to a link. For example, I often found myself thinking that it is a key signal for the transition.

Here are three simple rules to stick to the experts recommend

• The text should contain one or two offers and the number of characters can not exceed 154, as Google cuts and no one else will ever see, unless you look HTML code of the page, but I would not count on it.
• Each page should have a unique description, as well as the title.
• Do not forget to use keywords; they will be highlighted in bold in the results.

Domain name and SEO

The domain name is part of the URL and its advantage is that it appears on every page of your site. It is logical to assume that your domain name is preferable to match the name of your company and if the domain name contains your keywords, each page will automatically contain them. Therefore, in recent domain names containing keywords that are very popular.

Do you have to change the domain name so that it contains one or more keywords? Decide not to me, but I must say that for a company the best domain name is the name, if it is, moreover, contains the keywords, then fine. If not, do not forget that changing the domain name, you lose all that had gone before. In the business world this is called re-branding, and this has its advantages.

Domain names are different, and the most popular of them have long been busy, so you may have to buy the name of the secondary market, where the cost can range from $ 100 to $ 1 million. There are some simple rules that should be followed when choosing a domain name. The first thing to be simple and easy to remember, It is advisable to write, as spoken to avoid errors when writing. Second, for the business is to be a domain. Com or. net, org, US for local sites.

Content

To optimize the content you need to pay attention to two things

Headlines

Titles of web pages, as well as headlines of newspaper articles, journals, etc. helping people to understand what it is about, When your visitors are looking at the page titles for these are signals and impulses reading, For example, if you come on a trip to another city, the headings guide perfectly help you to find what you want. "Museums", "theater", "Restaurants", "Monuments", etc. Google looks at it the same way. If the search engine sees the keywords in your title, this is a signal to him and these pages receive a higher rating.

Be careful what we see as a title, maybe not heading to Google.

Here are some Techniques from the experts:

Use your keywords in the headings.

Keep titles as short as possible to the keywords were most significant for the search engine.

Use HTML tags <h1> a title on each page, <h2>, <h3> for subtitles.

Pictures

Almost every page contains pictures and today is a great way to deliver information, but do not forget that computers are not as smart as we are, and even if the image contains text, the computer will not see. To do this, there is a special HTML attribute «alt» tag <image>, where you can enter a description for each image in text form. So add a description of your images keywords to make it visible to underdeveloped civilization machines.

Perhaps this is all we need to know for On-Page optimization. Keep reading the heading "Marketing Secrets" to learn more about the most important Off-Page optimization and finally to decide whether to do everything yourself or give everything in the hands of professionals. And most importantly, I'm going to tell you how to distinguish true SEO on many petty scams that and strive to assign your money.

                                               ===========================

We assessed the search engines as sophisticated and accurate systems. Their algorithms take into account many factors the website itself, which can have a positive or negative effect on their position in SERP. On-page factors still play an important role in the optimization and after completing a full SEO techniques these elements will have advantage over your competitors who have not optimized their sites for search engines in similar off-page items with them.

The next series of articles will be devoted to the following aspects of search engine marketing:

Marketing keywords

The selection of relevant and effective keywords for your website and all of its pages is a fundamental step in your overall SEM strategy. It is very important to conduct a preliminary market analysis of your chosen keywords and focus only on those that have the highest number of daily searches and most low competition. There are special items that may be useful for you when determining the most appropriate keywords for your business and website.

Optimization of web pages

This process begins with the saturation of the contents of a web site with your chosen keyword optimization of HTML elements and navigation menus. In this section we will look at a list of the necessary steps to follow to achieve higher positions in search engines.

Optimize site structure

This part of SEO optimization includes the optimization of site structure, choosing a suitable domain names and create files suitable sitemap called. SEO friendly sitemap, The site map is very valuable and effective in terms that direct both bots and relevant visitors to your content.

Add your site to search engines and directories

In this chapter, we'll look at the process of adding a website in Bulgarian and foreign directories and search engines and how to be most effective. For this purpose, we will go through in detail the principles of pay-for-Performance ( PPC ) strategy. Adding ends with an examination of the results of the process, called Submission verification.

Auditing and making further improvements to the site

A common situation is to adjust the content and navigation of a site for SEO optimization, but to overlook the problems that these changes can cause the visibility and usability factors. The audit of the site will help you identify these problems to "clean up the mess" and eliminate any weak spots on it.

Troubleshooting issues specific optimization

This last part of search engine optimization, which will stop and give you valuable guidance on how to optimize Flash based web sites, with "serious" layout (very graphic and photographic material on them), JavaScript and other technologies from the problem SEO standpoint.

Do not forget to share the "secret knowledge" with his friends and enemies. This will help them to save well and significantly improve the quality of their services.

I'll be glad to hear what you think about all of this, feel free to leave a comment.

Posted By Muhammad Asif4:20 AM

4

Continue Reading

What is the optimum keyword density for a page?

Keyword density is known to all who have once and for all faced with the acronym SEO. As well all know that keywords play an important role in facilitating the optimization and it is the most discussed topic in the SEO community.

For those of you who are new to SEO, First read the article What is SEO? then continue reading, keyword density is a percentage of the number of times a keyword or keyword phrase was mentioned on the page, compared to the total number of words on the page. Keywords are key concepts without which, SEO never existed. Everyone who has ever encountered the concept of keywords probably re-read a lot of articles on the subject. And if you read them carefully, you will notice that almost all states that the keyword density should be 3% to 5% of the entire text.

So, really, keyword density affects the issuance of pages in search engines? And if the page there is a higher density, does so at high ranking pages? Or is it just a myth formula?

The truth about the keyword density formula

Keyword density can be calculated in the following way, the total number of words in the article divided by keywords. Thus we have an example of an article in 500 characters. We recommend the use of the text is from 3 to 5 percent, and keywords. Turns 500 x 0.005 = 2.5. So it turns out that an article in the 500 characters we have to use 2-3 keywords, this is just to get 5% which we recommend.

You can take the total number of keywords in the text multiplied by the number of keyword phrases, to share it all on the total number of characters in the article and multiply it all by 100.Suppose if your keyword phrase " make money on the Internet, "and it occurs five times in the text of 350 characters, the formula would look like this: (5 x 3/350) x 100 = 4.28 Here are those same 5% keyword density on the page.

Many seo try to stick to this formula for optimizing your pages, but for some reason, not many people are making the right positions.

Why is this happening?

Let's do an experiment.

Open any search engine. Enter a keyword or phrase, say "pay online" and click search. Look through the first five results of the search results. Are all sites containing the same keyword density on your pages?

The answer is "No".

You can see that each site has a different density of keywords, have someone more and who is their smaller, but these sites are located in the top -5 SERPs.

So, where is the formula and all those who advised us to follow a certain keyword density? It turns out that the whole formula is a myth? After all, if it worked, all the sites we have tested at the request would have the same keyword density. But unfortunately this is not the case.

The same requests, but not keywords
With the use of key words or phrases, you first need to think about how these keywords are already using, or your competitors in your niche. The higher the competitiveness of key words or phrases, so much harder to get them to the top. For example you have decided to promote the key phrase: "Tips for Seo», this phrase can be very competitive, and many sites can use it.

However, if you use a more specific keyword phrase for example: "SEO Tips from Mark," that is not very competitive phrase and you will be the only site that only uses this key phrase, and probably because of this you may find yourself in leadership positions.

One important consideration when choosing keywords is to choose a less competitive of them, use keywords searching tools offered by google, at least at first glance. This process of selection of such words can be time consuming, but in the end you can easily get one of the first places in the search results by using keywords that are still relevant, but less competitive.

Special formatting
There are a lot of talk and tips on the use of text formatting. Namely, the allocation in the text keyword tags like bold, italic, or tagging <h1-h6>. Many say and write what they say all those chips are very attracted to the site search engine spiders. Well, now, let's not time to think and wonder and just repeat our previous experiment with the phrase "Money on the Internet" and check the top five sites.

And so, if the sites in the top five in issue, then the keywords and phrases in them should be highlighted as it is. How many of these selected words you found on these sites?

So should there be a determination of the density of keywords in the articles?
The answer of course is that, yes, but with certain conditions. I think if you ask any SEO expert this question. Personally, I think he will say to you that we should not rely only on keywords and their formatting. There are other methods that are in conjunction with key words and phrases will help you to take first place in the SERP.

List of online services checks the density of keywords on a page
Live Keyword AnalysisScript to determine the occurrence of words and phrases in the text. A filter on the number of words.
By using the live keyword analysis tool below, you can simply type in your keywords and then paste in your text and your keyword density analysis will be done on the fly.

Keyword CloudOptimize your article with Keyword Cloud is a visual depiction of keywords used on a website; keywords having higher density are depicted in a larger font. Ideally your main keywords should appear in larger fonts at the start of the cloud.

Keyword Density Analyzer ToolEnter a URL to analyze. In the Keyword density analyzer put the address of the page and checked.
Optimizer text, which measures the density of keywords and phrases in a given text. There are many options and filters, and the output is a table with the distribution of words and the other with the specified words and their density.

Keyword Density ToolCheck tool density. Enter the site in a special box, and do not forget to tick the checkbox for "density of the words" if you check it. The audit shows a table with the words and their occurrence in the text (percentage and number), plus the occurrence of other tags.

Keyword Density Analyzer Fast and FreeService checks the density of keywords on pages (Keyword Density Analyzer). In the form of testing, you can enter two website address and interested keyword to compare themselves with competitors. One drawback.

Personally, I believe that the above formula must be used, if only for the fact that your posts would not look over saturated and keywords, which in turn will lead to a complete, no readable text and your site will be completely similar to the HS. In order to be your site remained SOM, use a formula, but in combination with buying links to the articles themselves, as well as with the correct design of posts and pictures to it, choosing the correct Meta tags.

Posted By Muhammad Asif11:09 PM

1

Continue Reading

12 Search tools offered by Google for keywords

Very important part of SEO is designed to find new keywords are also called keyword to help us move up in the various search engines. There are many tools and programs to find new keywords that fit our website, blog or online business, but who better than the same Google to give us some clues about which keywords work best or related to our site. If You Are Unfamiliar With SEO, You Should First read the article what is SEO?

In addition to Google Analytics there are thousands of SEO tools available on the web which help research and analyze the SEO techniques to optimize the site for the best investments for the search engines. See below some of the tools and see how you can improve your website ranking position and move your search engine higher. SERP Analysis - This tool analyzes the results of a search a keyword that helps you distinguish the keywords that are likely to bring you a good ranking. Keyword Research - The tool aims to identify which keywords drive the most traffic. It provides a list of relevant keywords and popular optimizes page, articles and blogs with the correct terms.

Search tools: Google AdWords Keyword Tool 
It is possibly the most used tool to find keywords and is intended to suggest ideas for keywords to advertisers Google AdWords.

It works very fast and simple, once completed our list of key words or phrases get ideas Google search, remember proper use of match types to add the words:

• Keyword (no punctuation) - search results show similar phrases and relevant variations. 
• "Keyword" - displays search results that match the exact phrase. 
• [Keyword] - displays search results that match the exact phrase exclusively. 
• -Keyword - prevents search results that include the term in question. 

After obtaining the results, we will have the information that Google wants to give us to know, how many advertisers competing for each search term, and many people seek a month our keywords. Finally note that we can keep all our sessions in files with different formats. CSV and. Xml

Search tools: Google Search-Based Keyword Tool 
As the previous tool was also designed for Google advertisers. It is used to explore new opportunities for keywords that might be missing. The tool generates a list of keywords based on the content of a website and related keywords.

As in the AdWords tool for keywords, you can also see the number of monthly searches for these words and how the competition is for each.

Search tools: Google Suggest 
It is the simplest tool for researching keywords from the list. Its operation has no mystery that when you run a Google search, as soon as you start typing pauses and sees suggestions on our consultation. The method is rather cumbersome because we have to open a text document or be pointing to a role totals suggested keywords.

Although as we all know, since its launch has other important uses as a smile to get us the results suggested.

Search tools: Related Searches 
Each time you do a Google search you can access the related keywords. You will have to go to the sidebar and click on More Tools> Searches related. Enhanced block appears related keyword search criteria you have entered in the top of search results.

You can browse any of the keywords in the box to get a list of related terms most similar to the chosen keyword.

Search tools: Google Wonder Wheel 
Add a visual component to our keyword research making it a fun game. The tool provides keyword suggestions wheel as our initial consultation in central and related search terms at the end of the branches. The really interesting part of this method is to find new keywords to instantly view real suggestions to our initial keyword, your search results and the approximate number of return results for each keyword.

To access this tool, first make our search on Google and then we move the sidebar to More Tools> Wheel searches.

Search tools: Google Sets 
Experimental tool (still in labs. Google) that creates sets of items based on a couple of keywords primaries. To start using just type one or more words and the tool will generate a list of related terms.

You can choose between a smaller and a larger number of keywords to generate. When you click on a keyword in the list, will lead directly to a Google search of the word.

Search tools: Google Trends 
Google Trends graphs allow us to do with how often you search through time in various regions of the world and in several languages. You can analyze up to 5 different keywords, compare search in graphs to detect falls or increases seasonal keywords, predict the traffic volume and see in which countries is the most popular search term.

As an additional feature is the ability to show news related to your search term above chart, showing how events affect the popularity and above all not to miss the option to export all data directly in. CSV

Search tools: Google Trends for Websites 
It works similar to the previous Google Trends, but in this case it will compare five websites differently. We analyze visitors to a particular site, sites related to our search and what related keywords between the sites. The tool provides the following information:

• Unique visitors to a site and traffic trends over time. 
• Geographical location of visitors. 
• What related sites are visited? 
• What related keywords search? 

Although currently not allowed import data as above, you can analyze your own site and the sites of your competitors to see what search terms related to we might be losing visitors.

Search tools: Google Insights for Search 
Google Insights for Search is the most advanced version of Google Trends, serves much the same purpose - the analysis of search trends, search interests, demographic trends and how they change over time. The tool provides the following information:

• Trends regarding search and traffic variations of keywords (also has a maximum of 5 keywords for comparison). 
• Forecast search trends for 1 year. 
• Terms related to the most popular searches. 
• Regional interest in the keyword (IE countries and territories where the term is more popular). 
• Related categories, search trends and how traffic trends for keywords searches are compared with their related categories. 

We can filter the results to obtain the data from the web, image, product, or news search, filter by country, select a specific time range and suggest new categories. With this tool we have available the option of exporting the data. CSV

Search tools: YouTube Keyword Tool 
Is the YouTube tool to help find keywords with which to identify our videos for wider notoriety among network users of videos? Clarify that fees show keywords that are in your AdWords interface. There are 3 ways to generate keyword ideas with this tool:

• We enter some keywords. 
• Specify the address / ID of the video and the tool will show the list of related keywords. 
• See what keywords are popular with our target audience: you specify the sex, age, location and interests of potential customers for a list of keywords. 

Is missing a chance to sort the results, for example monthly search volume, but we are able to export the results with keywords in files. CSV and text.

Search tools: Google Analytics 
If you get here you might know and use Google Analytics. This tool also allows us to track and get some ideas on the terms that users use to access our site.

From the left sidebar accesses Traffic Sources> Search Engines> select one from the list of search engines (e.g. Google) > in the bottom box displays the Advanced Filter> filter added Visits with the values ​​you want to achieve and then applied a filter. Finally, exports the data and with this we will have obtained a list of keywords ready for analysis.

Search tools: Google Search 
Finally, the Google search engine can also be used as a tool to find keywords. We can use advanced search operators to find new keywords, related terms and get new ideas.

• Find synonyms: the ~ when placed before the keyword includes synonyms and related terms in search results. For example, entering the words ~ Bilbao museum will return results with related keywords. In bold appear the two keywords entered by us. 
• Search long-tail: The * tells you to replace any word that can be used in the sentence. For example, combining who invented * get a long list of keywords (long-tail) related inventions. 

We may also combine both methods of search keywords to get new ideas.

Posted By Muhammad Asif11:31 PM

7

Continue Reading

What is SEO and what is SEM?

What is SEO OPTIMIZATION?

Surely, you have heard about search engine promotion. Even if you are unfamiliar with this wording, you know very well that there are search engines (Google, Yahoo, msn, Rambler, etc.), which give users lists of sites in response to the input query (e.g. "apartment for rent," "delivery of meals to the office" or "hotels near Moscow"). And some sites are located on the first places in the search engine, and some can be found by scrolling through a few pages. It is search engine optimization just serves to make your site out on the best places, in more scientific terms, search engine optimization (search engine promotion, website promotion, SEO) - this is a package of measures to improve the position of the site in search engine results for the pre-selected queries.

Today we speak of as mentioned SEO, Search Engine Optimization. What looks like a simple definition ends up being a series of actions, tasks and relationships between workers with different profiles within the online marketing. The question that generates the first discussion is: what is and what is not SEO? And then, what is SEM?

So, what is SEO?

The technique of making your website appear on the first search results in search engines, which will make your potential customers can get to your site and buy your products or services.

For years SEO has been defined as a technique that is constantly changing, in fact is one of the techniques that impact received when there are changes in the Google algorithm, which attempts to make information ever published by companies is higher quality, and performs periodic changes in search engine that makes the results have important variations.

The two most significant changes that have affected the SEO is Panda and Penguin are mainly two versions of its search engine that has substantially improved the quality of search results and user experience that has allowed emerging in The first results are far more defining in content and added value that those who have been using positioning techniques based on knowledge of the characteristics of their algorithm.

So, which is a type of SEO techniques mainly used?

Have varied according to the modification have varied algorithms, but basically it is now very important for Google to generate high added value in the content, so that users will see their interests reflected in very upon reaching land or to a specific site. It is therefore very important that web visitors are increasingly higher quality and are increasingly segmented.

SEM is PPC

A major confusion I have caused in part until recently is that SEO managers say: 'the SEM is payment for positioning, the positioning is organic SEO’. It is a common definition of sponsored links, the SEM is applied to all for what you pay the search engines to appear outstanding (up, way up). Readers already warm with the comment, wait a minute explanation.

The SEM makers talking organic positioning (SEO) is actually called PPC (Pay per Click). Again to be clear, when a blog discussing SEO SEM is to refer to the sponsored links or PPC. We can repeat a third time, or a thousand, but as much as an explanation, the SEO continue to call the PPC SEM. You can sit right or wrong, but you'll save energy if you surrender to reality. For my part, for a month I make the effort to call PPC sponsored links, but it is usual to call me escape SEM.

It seems silly, but silly confusion when talking about investing in SEO, SEM or PPC, just in customer confusion and not really know what they are investing their money. If discussing presented at a conference of online marketing can get heated up about the fight.

Most responsible SEO thinks that working in SEM, forgiveness, CFP professionals are not great, because money is easy to get visits. No problem, most PPC professionals (yes I said well now) think that people SEO are unreliable, as they can not guarantee what positions ever see a result. And the best part is that we get along great, despite this. It is also true that those who think so, either, they are completely wrong (that's my opinion).

SEO is SEM

The SEO is part of SEM, since the latter involves all actions related to the appearance of a website in search engine results, which include SEO, PPC (yes, I said it right), creating content to appear in other search engine results (yes, in Universal Search from Google), Twitter (now also comes in Google) and in the News section (yes, okay, also from Google).

Because the Internet is based on links, and the links are a major factor in SEO, all we have a link to the website of the client has to do with SEO. But on the other hand, as the links are always in a context of content, and the content is up to another area of online marketing, content is no SEO work thing. Well yes it is, but only in part.

The second confusion comes by articles that attempt to relate social media, social networks, blogs, and everything that has to do with the content and trying to map to SEO, operations or work SEO. Questions? SEO or PPC? SEO or Social Media?? No sense, since the answer is always: SEO and PPC, SEO and Social Media, SEO and what you dare do in online marketing.

The SEO has to do with the web links. The contents have links, social networks have links in Twitter are links to YouTube videos have links but no SEO has the slightest desire to create all that content. Not for what they charge, that's for sure.

SEO is only

Those same links in the content, they can do both good and bad positioning of a website in search engines, SEO affect. So ... everything is SEO? No, by God. All in one SEO is asking other professionals who know a little bit, just a little bit how to create content that affects the positioning.

A few simple SEO lessons, no more than a couple of hours would be enough for SEO not hated by other online marketers. Avoid spoiling a good position with some action ill-considered online marketing, better use the links in the content they generate four simple stuff but we usually feel pretty bad and may derails our work.

If it is a course search engine optimization for online marketers, we'll see if it is one day we will all be much happier, especially customers.

Why should your company need SEO optimization?

Today, an online source is in high demand in all sectors, education or business. The company choosing SEO services to enhance their customers across the globe. Through these services, they can easily reach their target audiences. It is important to present the website content fully developed products or services in the appropriate search engines. There are many organizations that offer SEO India for SEO solutions. These companies take the entire management of the site to give appropriate to rank search engine friendly content. The companies SEO India offer two types of SEO methods that are on the page and page-optimization. The first relates to tools and methods such as meta-tag optimization, image optimization, keyword placement and density optimization, navigation and security.

Why website should be exactly on the first places in the search engines?

The first place is imported to get more visit to your site. The key word important, I am stressing here is that SEO is the first word of the title. Now for the description of the page, I'll put in "SEO Promotions in Singapore now available to Webclicks.sg Do visit our website for the best SEO practices. Notice that I repeated the keyword selection in the description. This is important for good SEO.
Why is it important to choose a list of requests?

Of course, search engine optimization - it is a very effective way to attract customers, but with one caveat: it must perform professionals. It is not so much the fact that optimization can be botched penalties in a website, but in the fact that the number of visitors will increase, and the number of customers - no. To advance gave the best results; you need to decide on the list of requests and promoted the strategy of promotion.

Why not move in search engines is bad?

There are situations where the user has chosen a number of alternatives and tend to apply to your company and in the company's competitors for additional information. Then the users are looking for sites or contact these organizations. In such a situation a few open city telephone directory or call the help desk to find out information. Most will find information on the Internet. And if the site is not SEO-optimized, then the user is most likely simply will not find information about the company on the Internet! Today's Internet user is extremely spoiled and used to spend a lot of time searching. It finds you - turn to competitors, search for information about which is simpler and faster. Agree, very frustrating to lose customers who already wanted to write to you, but just could not do it.

It is obvious that for most companies SEO optimization - is a necessary and effective marketing tool.

Posted By Muhammad Asif9:19 PM

2

Continue Reading