10 examples of unsuccessful logos

Logo is a trademark and displays the main activity of the company. First we look at the name, and then immediately see the logo. Because person very well remember certain things, if he has any association with them, created a logo, a small image, which was deposited in the human mind, and thus reminded of a particular company. When you talk about the Coca-Cola Company, in the head immediately pops up a small bottle of red, as if to say McDonald's, we remember the big gold letter M and the scary clown. Correctly creates a logo, do not give potential customers forget about their company. But unfortunately, not all the logos are a good tool to be reminded. There is a bad logo, the sight of which do not really want to go to that firm. This article contains 10 failed logos that are actually used so far, but unfortunately spoil the first impression.


1. Logo church association. It was created in 1973, and by the way won the competition in Los Angeles, but unfortunately today the logo may be considered ambiguous. This is a prime example of the fact that even in the field of trade marks have to think about the current trends and developments.

 2. Drugstore

 3. Kids Exchange. But the failure to use capital letters in the title, as well as saving space between the letters themselves.

 4. I think visitors will think twice before you go to the store MegaFlicks. Therefore, carefully select the font for your sign.

 5. Pediatric center in Arlington.

 6. Logo Institute for the Study of the East. But the unfortunate use of two colors, like the sun, which rises from the house, and on the other hand ...

7. Dental clinic, clearly overdid the logo.

 8. Computer service. I think here without words.

 9. Black and white elements create an optical effect. And half of those who for the first time looking at the logo, see the first naked female torso, and then the two dancers ...

 10. This one seems to be quite innocent logo consisting of three letters, unfortunately also got on our list, because if you look at it at an angle of 90 degrees, you get an unusual effect.