SEO is far from dead despite the number of times the doomsayers wanted buzzer announcing his death. However, I regret to announce that one of his buddies will really badly. This is the Pagerank.
We do not really know what Google will do, the only certainty is that the toolbar has been updated in February 2013 and will not be exported until 2014 ( dixit Matt Cutts ). But between us, this update will she useful for SEO? Nothing is less certain.
So by what tools / indicators can we replace Pagerank?
Pagerank is one of the founders of the Google algorithm elements. Basically the idea is to consider a page that links to another brings him a vote . Reeling in all the web pages, we get as to give a score from 0 to 1O each web page.
So for years, SEOs try to get links from highly rated for their benefit that these votes quality pages. It is a way to change its position.
By dint see inconsistencies between the ability of pages to position and they enjoy Pagerank, SEO have realized that there was probably a great difference between Pagerank displayed by the toolbar (TBPR) and true pagerank. On one side, the "true" is calculated virtually in real time, while the TBPR is maintained between 4 and once a year.
To go further, most SEO professionals consider it TBPR is not at all a reliable indicator (this is also very long - 2004 ). It is rumored that in fact the algorithm will use several types of Pagerank and other parameters so that the pretty green bar is not used much as an indicator.
Then Pagerank is perhaps not dead yet (the TBPR), but it has about as much importance as a means of measuring your wet finger ...
Good question! Let's see what indicators we could take into account to measure the quality of a page and its ability to provide us value.
The feeling:
Eh! Gné! But there you unlock Sylvain!
Not yet, although I'm heading inexorably toward that deadline.
dinos The SEO will remember. How we did in 1999? Pagerank we not give a damn, the engines were Yahoo and Altavista, and yet we were already addicted to traffic.
Well that's stupid, we tried to get a good position from popular sites to get links a share of this traffic. Well I assure you that this concept is far from being exceeded. Besides, if I had to retain a ....
Tools
I admit that if you need to convince your boss to invest in you solely on the basis of your feeling, it will not be easy, so let's get some indicators of external tools.
But once again, you say that these toys will give only indications . The truth, the real, the only Google connaît.Dans all cases, these tools will give us some measurements and extrapolations. Cross their results can be a good thing.
Well, I did not say that TBPR not useless. If a PR6 site can give you a link, take the course, especially if it is in your theme.
Concern is just a TBPR zero means nothing if the site after a date export. And then check still other aspects.
Let us in the situation or we negotiate a link exchange ( non-reciprocal preference ). We want to know if the site or page that will link we will send a little "juice".
For example, imagine that this "partner" who can make me a link or http://www.donna-anna.fr/ and analyze the situation a bit.
Then I'll see later with some tools (I tested voluntarily in free version )
Ahrefs
It is available here: https://ahrefs.com/
to the site mentioned, this tool tells me:
Majestic Seo
It is available here: https://fr.majesticseo.com
to the site mentioned, this tool tells me:
OpenSiteExplorer
It is available here: http://www.opensiteexplorer.org/
to the site mentioned, this tool tells me:
All are useful, but the concepts retain a little more my attention that on the " trust "that is to say, the trust should give Google the site analyzed . At a time when the fact of his work netlinking has become a dangerous sport, reinforce this notion can "protect" a bit your site.
But hey, the trust on a site that has no juice is not necessarily great either. And remember that diversity is a good thing.
Well, first of all, even with free tools, we say that we have already a lot of information that are rather more interesting than the Pagerank (TBPR).
And for the rest, so you do as you did with the Pagerank to begin your negotiations merchant carpet with someone, but you have a little stronger than a simple little green bar bases. The important thing is to compare your own site and your partner.
You can create bookmarks by analyzing your site and your competitors and recognized sites, after a moment, a simple gross sales as a ahref-rank or trust flow will also be speaking to you a Note Pagerank (TBPR).
I was going to forget, but you can also take a look at the Alexa Rank ( http://www.alexa.com/ ). You can have a lot of doubts about its reliability for sites because the Alexa toolbar is not used here, but for sites that have a volume of traffic so this is an additional indicator.
After, there is still a lot of things to check to see if a trade is fair or if a link is worth on a site, but this will probably be another article a little more complicated. If you are referrer and Matt offers a link, go with eyes closed :-)
Finally, we realize that we survive very well without the green bar of Google. This is not reassuring? Come on, you play the Pagerank can die well, now is the least of your worries!
We do not really know what Google will do, the only certainty is that the toolbar has been updated in February 2013 and will not be exported until 2014 ( dixit Matt Cutts ). But between us, this update will she useful for SEO? Nothing is less certain.
So by what tools / indicators can we replace Pagerank?
Reminder on Pagerank
Pagerank is one of the founders of the Google algorithm elements. Basically the idea is to consider a page that links to another brings him a vote . Reeling in all the web pages, we get as to give a score from 0 to 1O each web page.
So for years, SEOs try to get links from highly rated for their benefit that these votes quality pages. It is a way to change its position.
But Google shows us what he wants.
By dint see inconsistencies between the ability of pages to position and they enjoy Pagerank, SEO have realized that there was probably a great difference between Pagerank displayed by the toolbar (TBPR) and true pagerank. On one side, the "true" is calculated virtually in real time, while the TBPR is maintained between 4 and once a year.
To go further, most SEO professionals consider it TBPR is not at all a reliable indicator (this is also very long - 2004 ). It is rumored that in fact the algorithm will use several types of Pagerank and other parameters so that the pretty green bar is not used much as an indicator.
Then Pagerank is perhaps not dead yet (the TBPR), but it has about as much importance as a means of measuring your wet finger ...
But then, what is measured and how now?
Good question! Let's see what indicators we could take into account to measure the quality of a page and its ability to provide us value.
The feeling:
Eh! Gné! But there you unlock Sylvain!
Not yet, although I'm heading inexorably toward that deadline.
dinos The SEO will remember. How we did in 1999? Pagerank we not give a damn, the engines were Yahoo and Altavista, and yet we were already addicted to traffic.
Well that's stupid, we tried to get a good position from popular sites to get links a share of this traffic. Well I assure you that this concept is far from being exceeded. Besides, if I had to retain a ....
Tools
I admit that if you need to convince your boss to invest in you solely on the basis of your feeling, it will not be easy, so let's get some indicators of external tools.
But once again, you say that these toys will give only indications . The truth, the real, the only Google connaît.Dans all cases, these tools will give us some measurements and extrapolations. Cross their results can be a good thing.
Well, I did not say that TBPR not useless. If a PR6 site can give you a link, take the course, especially if it is in your theme.
Concern is just a TBPR zero means nothing if the site after a date export. And then check still other aspects.
Let us in the situation or we negotiate a link exchange ( non-reciprocal preference ). We want to know if the site or page that will link we will send a little "juice".
For example, imagine that this "partner" who can make me a link or http://www.donna-anna.fr/ and analyze the situation a bit.
- First of all, I'll see the age of the domain: http://whois.domaintools.com/donna-anna.fr It dates from 2005, it's quite nice.
- With https://archive.org/ I see that there is content since 2007, not bad.
- And of course, I checked the homepage is links to the latest blog posts, as this is without doubt one of them that I have opportunities to negotiate a link.
- I will also see if the site would pop up in Google, including the titles of his own articles, or harder on only the beginning of the title, or on scraps of phrases in the articles, it's good, it's the case.
Then I'll see later with some tools (I tested voluntarily in free version )
Ahrefs
It is available here: https://ahrefs.com/
to the site mentioned, this tool tells me:
- a " url rank "of 19 (a kind of "pagerank" of the url)
- a " domain ahref rank "of 46 (a kind of "pagerank" of field)
- It has 63 backlinks from 45 domain names. Including 55 dofollow from 40 areas
- I'll see anchors inbound links. They are diversified, rather in the subject (the jewel), a good point.
Majestic Seo
It is available here: https://fr.majesticseo.com
to the site mentioned, this tool tells me:
- A " citation flow "of 31 (a kind of pagerank)
- A " trust flow "of 37 (a kind note of trust or authority)
- It has 57 backlinks 30 areas.
- I can go see her anchors inbound links if I want.
OpenSiteExplorer
It is available here: http://www.opensiteexplorer.org/
to the site mentioned, this tool tells me:
- An authority in the field of 26 / 100
- An authority page of 35 / 100
- 82 inbound links from 22 domains
- In the tab "link compares Metrics," I see the mozRank ( 5.06 ) and mozTrust ( 5.66 ) (a kind of pageank and TrustRank), I can compare this site with mine to see if differences are huge or not.
Do I look more specifically some indicators?
All are useful, but the concepts retain a little more my attention that on the " trust "that is to say, the trust should give Google the site analyzed . At a time when the fact of his work netlinking has become a dangerous sport, reinforce this notion can "protect" a bit your site.
But hey, the trust on a site that has no juice is not necessarily great either. And remember that diversity is a good thing.
And then, what do I do with all these indicators now?
Well, first of all, even with free tools, we say that we have already a lot of information that are rather more interesting than the Pagerank (TBPR).
And for the rest, so you do as you did with the Pagerank to begin your negotiations merchant carpet with someone, but you have a little stronger than a simple little green bar bases. The important thing is to compare your own site and your partner.
You can create bookmarks by analyzing your site and your competitors and recognized sites, after a moment, a simple gross sales as a ahref-rank or trust flow will also be speaking to you a Note Pagerank (TBPR).
I was going to forget, but you can also take a look at the Alexa Rank ( http://www.alexa.com/ ). You can have a lot of doubts about its reliability for sites because the Alexa toolbar is not used here, but for sites that have a volume of traffic so this is an additional indicator.
For example, this blog (AxeNet) a:
- Ahrefs - url rank: 45 domain rank: 62
- Majestic - Quote flow: 49 trust flow: 51
- Open sitexplorer - domain authority 58 - page authority: 63 - mozRank: 6.17 - mozTrust: 5.94
The blog of Matt Cutts:
- Ahrefs - url rank: 85 domain rank: 73
- Majestic - Quote flow: 59 trust flow: 67
- Open sitexplorer - domain authority 87 - page authority: 88 - mozRank: 7.01 - mozTrust: 6.23
After, there is still a lot of things to check to see if a trade is fair or if a link is worth on a site, but this will probably be another article a little more complicated. If you are referrer and Matt offers a link, go with eyes closed :-)
In conclusion
Finally, we realize that we survive very well without the green bar of Google. This is not reassuring? Come on, you play the Pagerank can die well, now is the least of your worries!
