HOW TO USE FACEBOOK NEWS FEED FOR OUR BUSINESS?

It will disappear in 2014 the upward trend of advertisements to the right of Facebook's? Might be a little early yet to draw bells to announce the death posts Facebook's right after all these commercials have proven to be effective for many people working in the field of advertising, is a good environment for retargetare and generates recurrent Facebook.

Either way, it is clear that we enter a new era of advertising type newsfeed. Ads posted in News Feed on Facebook, launched in late 2012, proved to be very effective. According to research carried out on the databases of offshore software developers in advertising have greatly increased investments in ads posted in News feed 140% in the third quarter of 2013 compared to the second quarter.

And this is not surprising since the News Feed paying ads. On average, ads in News Feed on Facebook have access rate (click) of 44 or greater and a conversion rate of five times the ads on the right. Listings News Feed had these results with a conversion cost 67% less than the ads on the right.

News Feed ads are part of a wide range of changes in advertising terms "native" integrating brand messages directly into the editorial flow of websites and social networks. Twitter bases its growth strategy ads embedded into the stream of Posts native users; new powers and Refinery29 BuzzFeed editorial and rapidly gaining market share with their first native advertising models and the old guard companies such as Forbes and The Atlantic is based on integrating ads.

Advertising native, natural is a very powerful medium because it draws attention to the user via pop-ups, banners, and video self-rolling, but making the ads seem to be an integral part of the whole experience. Ads native fit as form, function and perception with websites which appear.

Therefore the consumer is not native ignore ads, but follow them. In this new domain of native ads, Facebook is investing quite a lot in ads type News Feed, allowing those working in advertising to connect directly with users through relevant content placed directly on their Facebook wall. Thus, although the right of the ads will not go away in 2014, will continue to lose ground to the ads in the News Feed.

Here are five tips to get the most benefit from Facebook News Feed:

One. Take the idea of "half-half"

Allocate at least half of the budget set for Facebook, posting on News Feed. As amentionat above News Feed ads are not only superior in terms of performance compared to the right side, but shows some key benefits such as increased visibility in mobile networks. News Feed ads are currently the only type of ads on Facebook to be eligible visible mobile devices.

By next year this should improve your percentage less than 50% (previously set by the title), because increasingly more people access Facebook on your smartphone. Today, more than 74% of Facebook users log on mobile platforms, and the percentage of users who access Facebook's exclusive mobile devices increased 19% in Q3 2013.

February. correct selection page to post

If your goal is to attract higher sales conversions or opt for a post with the link on the page, and if the campaign's goal is to turn your business into a real brand, opt for a posting of an ad photo on the page. According to Marin Software posts with links have a 30% higher percentage rate than posts converse accompanied by pictures. Yet, posts with pictures have a 23% higher rate as access versus posts with links.

Three. Separation mobile ads

To optimize expenditure ads in News Feed, it is justified to separate ad campaigns used by devices: devices desktop and mobile devices, instead of creating a campaign to both types of devices. Data from Marin Software developers shows that the percentage of campaigning only for mobile devices grew by 45% in February tretrimestrul Q3 2013. Ads in News Feed for mobile devices surpassed only used for desktop devices in a meaningful way.

Mobile access rate exploded to 187 percent. Also, the cost per click is 22% smaller campaigns only for mobile devices. Because of these differences in cost and performance parameters of this ad for desktop or mobile devices it is important to treat these two cases separately.

April. creatively uses running ads

Developers using sophisticated advertising running ads on News Feed for the running frequency to maintain a high rate of viewing and visiting. While manual refresh creative campaigns can improve performance, it is difficult to realize that the scale of hundreds of campaigns conducted and thousands of ideas.

Facebook developers looking to quickly grow their programs should use a platform of rolling announcements.

May. aims at the international!

The highest rate of investment opportunities that are actually outside the U.S. Most developers focus on Facebook ads are targeted North American audience, but the opportunities are in front of global companies by connecting to a growing user base worldwide. 85% of Facebook users are outside of the North American residents.

However only 52% of expenditures are for ads that addresses residents outside the North American area. Future in terms of advertising is here and Facebook, who invented platform that provides stream ads will not miss the scenery. As a developer, make sure that your ads in the News Feed have the greatest impact possible.

Posted By Muhammad Asif11:16 AM

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Import your Instagram photos to WordPress

Now it has jumped the scandal about the change in the conditions of Facebook, Instagram owns , why may make commercial use of our photos from Instagram , although the property consisting follow as the user, and despite the explanations , it seems that almost body asks us see options, just in case, or at least as an option, to know how to import our photos from Instagram to WordPress .


The truth is that for me has been the straw that broke the camel, and not that I had a lot of pictures, and of course no good, but starting to get a little tired of these policy changes proprietary networks, so this Later I closed my Instagram account .

Of course, not without import my photos to WordPress , to keep them in an environment where I decide the ownership, use and conditions of my content: in my WordPress .

So if you look at the same question, or already have decided, there is a great plugin for WordPress Instagram matter , called DsgnWrks , and then decide what you do with your Instagram account and even Facebook ( I'm thinking about it).

Once you install it and activate it go to the plugin settings panel, which is in " Tools -> Instagram settints Importer ". In the first screen you have to click to grant permission for the import plugin ...

Once approved you back to the settings page where you can choose which pictures to import, how to label them, if you want to publish as inputs, all in a really full advantage of options, as you will not see in other importers.

Share Your Views. Please send us your comments. ...

Posted By Muhammad Asif7:28 PM

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Who grows Facebook in 2012

As you probably already heard, the last time Facebook announced 901 million . active users per month! Amazing is not even the number itself, and the dynamics of growth.

Let's see, what countries have the greatest growth, and compare with the local social networks that have recently occupied the same dominant position as the MySpace a few years ago.

We are talking about Brazil , India , Japan , South Korea and Russia .

If China had not been banned Facebook, he probably would have taken a leading position in terms of growth of social audience.

Brazil

It's hard to believe, but the rule of Orkut , which has traditionally been considered an Indo-Brazilian social network, there are no more. The number of Facebook users in Brazil has grown over the past 6 months 29.3 million up to46.3 million people.



India

Six months ago, India had 37.3 million active users of Facebook. Currently, they have 45.8 million, representing 56.57% of all Internet users in the country. With the pace until the end of the year, you can easily overcome the 60-million barrier.



Japan
It is simply a social explosion. Auditorium Facebook grew by 74% to 5 millionup to 8.7 million active users. Given the fact that the growth rate accelerated significantly by the end of the year the Japanese Facebook users can become the order of 13-16 million



South Korea

As in Japan, South Korea, there is a huge increase in users of Facebook - by67.38% . Now it is little more than seven million people. The local social network CyWorld clearly losing ground.



Russia

In Russia traditionally lags behind Facebook from local competitors. The increase, though not so impressive, and, in comparison with other countries in this review, but steady - 22.39% . Over the past six months Facebook addeda million Russian users. All in all, they have 5.63 million

Before the "classmates" and "VKontakte" is still very far away, but kept a fact by the end of the year Russian, Facebook could reach 7.9 million

That many people say that because of the Chronicle (timeline) people will flee from Facebook? Well, funny I hear such predictions is not the first time.First, criticized the privacy policy, and then chat, then a feed, and now chronicles ... but for some reason, Facebook is growing and growing.

Okay, enough gloating, it's too much, of course.

Posted By Unknown3:16 AM

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Add the Facebook commenting system to blog on WordPress

This article may be useful for those who already have a blog on the popular CMS WordPress .

By itself, wordpress commenting system does not hold water. More or less efficient it can be called only in conjunction with the plugin Akismet .

A comment on the external system, such as free intensedebate or Disqus , rather gluttonous to have a bunch of resources and their problems, especially in export / import data.

But now is not about that. Why do we complicate their lives with an eternal fight against spam in the comments or to understand the nuances of setting proponent of systems and plug-ins if you can use the wonderful comment on Facebook module .

What do we get from this?
Comments left on your site will be visible to all facebook-friends commentator.
No problem with authorization. Enough to be logged on to facebook, to comment on any resource that uses this commenting system.
Easy to use. One time a little strain, install the module comments to your blog, and forget about his work and set up.

I myself have not yet moved to comments from Facebook, continue to use Disqus.If now created a blog, it certainly would have used facebook-module, and have accumulated a sufficient number of comments and move them out of the Discus at Facebook is not yet possible, and to lose something not desirable.

We now turn to practice .

Go to the wordpress admin panel and open the file single.php , then perform the following steps:
Go to the page of Facebook developers .
Select the item "Comments"
Set up the appearance of a block comment, specifying the width, color scheme, the amount of output and the actual link comments to your blog. Below you can immediately see the results of your actions.



Click "Get Code", and get a code like this

< script src = "# http://connect.facebook.net/en_US/all.js XFBML = 1" > </ script > < FB : Comments href = "example.com" num_posts = "2" width = "500 " > </ FB : Comments >

We return to our file single.php wordpress blog, we find there the line and paste it in front of it captured in the previous step, the module code commenting Facebook.



Here, perhaps, that's all.

Now, by leaving a comment in your blog, the visitor can not help provide you with additional advertising.

Comment, as well as the source itself (ie your blog / site) will see all the facebook-friends commentator.

Posted By Unknown10:25 AM

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Export records website or blog in Facebook

So, you have a site / blog and want to attract additional visitors through the resources of Facebook. One way - the creation of an automated announcements ( Crossposting ) articles of your life on Facebook.

All you need to do - create a page and set the single-facebook-only application. No, this plan a lot of applications, we also consider the most simple, in my subjective opinion.

Well, talk about the creation of pages and rassusolivat again what he wrote is not just lazy - I will not. Let's assume you already know it all and know how. In addition, must have already tried, and more complex things . Important not to mix up the page in the future with the group and to understand the difference.


To export the records on the wall created by facebook-page application you will need a RSS Graffiti . Go to the application and the first thing avtoriziruem our page. Then paste in the URL Feed , as you could guess, the address of the rss -tape of your site.



Source Name - name of the site, Source URL - Link to your website. Setting Post Style should be left unchanged (let it be Standard ).

With the settings on other tabs can play at your leisure, but the main task is completed. Thanks to our clever manipulations are not, we have set for 5 minutes, the automatic creation of announcements of your articles on the page of Facebook.

It's much easier than it seems, is not it?

Posted By Unknown10:06 AM

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