All professionals who deal with marketing content recommended to create their own content. Naturally, it should be noted that there is very subjective, but they can easily be overcome. There are several reasons why it is imperative to build content.
Here we argue our most important.
1) You are the only ones who can express their values.
The voice of the company is extremely important when it comes to creating and maintaining a brand. Nobody on the planet, even if your mother is not able to say exactly what you want. The voice of the author alone. More like fingerprints, can belong only to you.
Let's see what are the angles through which you can give expression:
Personal
Responsive
Unobtrusive
Official
Intimate
Funny
Scientific
Sharp
Naturally, it should be noted that the views can be a combination of conditions. Voice expresses your personality. There are strengths and weaknesses that only you are able to express. Thus one can not have the same voice as yours.
In the first attempts to create content should make an effort to cultivate their identity. This is a sure way to attract an audience that is appropriate to the content you create for your product or service.
2) your brand to be authentic
Each of the authors who create content should be identified by the trademark. This is how to influence over brands. All photos, quotes, tweets, content, followers of the brand. Thus determines the perception of consumers.
Content creation is crucial for the establishment of the authority of the brand. You can not have brand without a presence in social networks.
Quality materials will assign a place in the industry.
3) Speak directly to the audience
Virtue of their content can be viewed in two important aspects. Materials may be useful to your audience. They hear you, understand you meet. Content creation is valuable to you. You learn, be informed, stay in shape. Writing is learning. Anyone doing research and share their views, learn. The process can give you a deeper understanding of the audience.
The goal in each material type, is to reach directly to readers. Be sincere in their desire to help the audience. Materials that succeed are filled with pure emotion directed at the audience.
4) Enter into dialogue with users
Creation and delivery of content is not only give access to useful information, should be implemented feedback. With the start of the talks should have the patience to finish them. Often these conversations are born and new content.
