Text quality makes all the difference!

Undoubtedly, a  blog is a visibility tool effective if the content articles is relevant and well written. Many companies have realized this but they still have a little trouble writing good content.

I would like to start my back (a little late :-)), with an article on the web writing and more specifically on writing a ticket for your blog. The subject has already been discussed hundreds of times but  I want to emphasize in this article, a method of writing because everything does not have good ideas, we must also be able to put into words .
In general, it is easier to write an essay if you follow a course of action.  Avoid writing everything from the beginning, rather try to follow some steps:

1. Prepare the content of the article
2. Structure before writing
3. Optimize without too much excess
4. Use the correct style!
5. Decant and polish!

Prepare the content of the article
idee-redaction-web The preparation of the text is an important step. By preparing I mean a  reflection on the goals even before writing the first paragraph . In any case, this step is crucial! The quality of content and readability are actually dependent on the time you will spend. Take time to think about the message you want to convey  and ask yourself what is the purpose of the article!

Structure before writing
It is more productive to structure the text and write the first ideas before embarking on a detailed drafting early . You can start by writing the first songs and if necessary add subtitles. It is not mandatory to have too deep for a ticket. Two levels of security are more than sufficient. If the ticket is not very long, you can avoid a too complicated structure and settle for breaking up text into short paragraphs.
then add the key ideas for each title or paragraph without having a finalized text and detailed. This approach will allow you to rearrange the entire text and finalize the structure faster. You will have an overview of the article and you can check if your goals can be achieved.

Prepare a good intro!
The introduction of your new ticket is certainly one of the most important parts . It should make you want to read the entire text. Try to give some clues without revealing everything from the beginning.

Deal quickly!
Before finishing the complete writing, think about your conclusion. Often, the conclusion is sloppy for lack of time. However, it is certainly the second most important element of your text. It may contain one last trick or ask a question to the reader; history leave a good impression on your article and give him the urge to retweet!

Optimize without too much excess
A blog is a great tool to try to position themselves on more specific keywords , and more specifically the terms "long tail". It is therefore important to consider the keywords that you associate with your article. Then, they should be placed in the right places in your article (title, description, body text, image names ...). Without giving you a complete course on SEO, here are  the most important to remember the editorial point of view elements .
Obviously, the  SEO  is crucial, so I advise you to learn about the SEO techniques in  a good referrer .

Use a suitable style!

The shorter sentences are the best!

"Subject - verb - complement" is a very good way of writing. Simple and effective! It does not need more.

" It is always very difficult to understand a text when sentences are very long without punctuation and without a simple structure that could help the user to better understand what you mean!   "ouffff! Also avoid the "Yoda" style like "You great writer you will!" :-)

Write to autographs without ?

Your publications will take more time but an article full of mistakes will never have the presence of a professional article. You can also help with corrective and electronic dictionaries. For example, I advise you to test Antidote  which is capable of integrating with many CMS via Chrome or Firefox. It offers a spell checker and many dictionaries.

Do not overcook the braggart with your specialist vocabulary

Do you really think that your text will be readable if your vocabulary is not in line with that of your readers?  It is not very productive to show that you are an expert in using a complicated vocabulary. It is better to advise or describe problems using simple language. In other words: make sure you use the same way of speaking that your users (or better: that of your prospects :-)).

Write pleasant to read text ... and see!

Avoid monotonous text layout. Select images or other multimedia elements.   Ventilate your paragraphs! Use lists of information! Put in bold some important phrases! Add some color! Short! Try your article to be nice to see!
videos or presentations such as those proposed on Slide Share are also good additional information. These give a shorter text while providing maximum information.

Decant and refine

Take the time to read you, especially early!  A simple proofreading will enable you to refine and realize that some paragraphs are poorly structured and full of spelling mistakes!  A replay will also promote the removal of unnecessary phrases. Your text will be denser and more successful!

Very emphatically, our friends at Google asking us to produce quality content because it is an important guarantee for good visibility on the web. The content must be original and different from the competition!
For my part, I would say that the content is KING and the links are the servants! Both aspects are important for search engines but for the user, there is the content that counts! The quality and style of writing are equally important! So, to your keyboards!

And you? how do you write?

Posted By Muhammad Asif12:01 PM

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Practical Seo tips to establish Blog

You just finished your new website? Super! This is your p promotional web-site atron that must be! But have you thought about this little detail will be more and more important to you:  how do you promote it?

Ah, I almost perceive a long silence on your screen! You will not have ever thought?

Do not panic! This article will offer you some very practical tips to help you establish yourself  some promotional ideas  and also to better understand what your web consultant tries to explain.

Why promote a website?

Silly question, you say? No, I do not think so. This question is still valid when I see the number of people who feel that a website will proclaim better than its competitors and thus appear first in Google results in a few days.

There is really not much difference between the years "before the web" and now.  A TPE or SMEs should always make themselves known and the web is definitely a good way to do this . The only problem is the number of sites that are based on the same theme as you.

In 2011,  the promotion of a new site is paramount  and unfortunately many companies forget to include in their initial budget. Moreover, the lack of promotion is certainly a leading cause of failure on the web for the most part of small and micro businesses.

So, in this context, it is important to find good ways you can promote your business more effectively. Sure, it will be more effective to use a  web consultant  or agency but some tasks can be handled daily by your internal teams.

How to promote your site?

Worldwide IRL ("in the real life")
Before embarking on SEO and the use of social media,  some "action" in everyday life can already bring a little more  for the visibility of your website. Like, for example, sending an email to your suppliers and customers by explaining the purpose and services offered on your new site or adding the address of your website in all official documents and your business cards. Sometimes it is quite interesting to talk with friends and try to promote it by word of mouth.
Obviously, there are other means of promotion in the world IRL. You just find the right channels to suit your situation. I suggest you contact an  agency communication  quality to best exploit these possibilities.

On the Web
Now, let's see what are the most important ways to promote your site directly on the web. I mean the fact of promoting  themselves to the users but also to the search engines . Google has become your new life partner because it can actually provide you qualified traffic ;-)

Search engines inform

The first step is to inform the major search engines of the existence of your new site. The procedure is quite simple, it is usually the creation of a user account and the use of a proposed no matter the engine tools:

Google: the fastest way is to use this  page  , but the most effective method is to use their "tool Webmaster Tools . " This tool will also give you a range of relevant information on your site.
To Bing: This is quite similar is this  page  , or even via their  webmaster tools
For Yahoo (yes, it still exists): you can register  here

The hard part is to do!

netlinking Report the existence of your site to search engines is unfortunately not enough. You will need to use different ways to  explain to Google that your site is of good quality and good reputation . This is what we call  SEO (SEO or English) . One of the most important parts of SEO is  backlink is to say the creation of links to your site . This is a fundamental criterion for Google. In fact,  the more you quality links to your site, the more you will have a good reputation with Google  (do not forget that Google is a stupid and evil algorithm).

Basic actions to get a good netlinking are:

• Submit your site in reputable general directories . Please do not use the same text for these books! Google hates duplicate content (not so stupid that Google still!). It could penalize the directory and yourself. The company offers Atypicom ranked  top 30 directories  that you can use
• If you have a regional occupation, I also invite you to  submit your site address in Google .
• Also try to find  local or specialized directories  in your field while properly checking their quality. I present to you, in a future article, some examples of research that will help you achieve it.
• Publish press releases on the web. I also recommend taking the  proposed Atypicom list . Always based on the same principle, avoid duplicating the same text on multiple sites press releases.
• Find f orums based on your theme and participate in conversations  in a constructive manner. Do not forget to add the URL of your website in your profile and occasionally in your messages.
• Comment on specialized items s you can find on sites based on the same theme as yours.
• Ask  your partner  if they would agree to put a link on their site. Offer them in exchange for a small service that would make them happy :-)

In short, you guessed it, you need to constantly get quality links to your website by checking each time the quality of the sites.

How social media can help you? 

Promote your site can, of course, through the use of social media (blogs, social networks, micro blogging, ...).
Write quality articles that will inspire users to create links to your site! Write a blog publishing articles attractive to your prospects and customers: advise, inform, inter pellez ... Even if you are a plumber or seller of oil Heating, try the experience of blogging! You'd be amazed what people search for like information. Again, editors and web consultants can help you.

There are other interesting platforms:

• Platforms sharing of documents and videos  (youtube, slideshare ...). Feel free to create a profile on these platforms for your company and share it all a series of documents that could enhance your business.
• Bookmarkings platforms  such as del.icio.us and stumbleupon. They are a little less known by the general public but they are interesting to disseminate such specialty items.
•  Social networks  with mainly Twitter and Facebook. A presence on social networks is going to take time (or money), but they become increasingly important to promote your site. Before rushing headlong, I invite you to educate yourself on the topic by reading my previous article on  Twitter for SMEs .

Some paid solutions

Knowing that SEO can take several months or even a year to get a good result, it may be beneficial to exploit promotion solutions pay. They can actually help you  increase your visibility on the web, especially at the beginning . Here are some examples:

•  The banners whose cost can vary either in print or click. They can run on specialized sites.
•  Advertising campaigns targeted at search engines such as Google Adwords.
•  Targeted advertising campaigns on social networks (eg Facebook or Linkedin).
•  The affiliate campaigns.

 Sponsorship event, application or specialized blogs.

A major advantage of these paid solutions is that you can really target your campaigns based on the theme, geographic location and other criteria to achieve a particular type of user.

Diversify you!

Promoting your site is not an action to be only at the beginning of the existence of your new site . You must continue to do so throughout his life. The creation of new links and your activity on social media allow you, day after day, increase your fame. This will also be a decisive factor in your ranking in the search engines.  diversity of your links is equally important . Do not try to focus you on one aspect of netlinking and try to build quality links where your competitors are not yet present.

Time or money!

What good is creating a stunning website with features avant-garde if nobody knows it exists? There is no miracle! As the competition is becoming stronger on web site promotion is vital. Unfortunately, it will take time and money.

Either you manage yourself, or you use an agency or an independent consultant. Instead of rewriting what already exists, I invite you to visit two very interesting articles. A must read before continuing your efforts!

• The first is proposed by csstricks " The referrer? Stronger than the trader! "In this article, we present a very specific case explaining the ROI of SEO.
• The second "  No sub, no time, no strategy, no visibility! "proposed on the blog Axe-net, has the same kinds of arguments. In summary, Sylvain advises its prospects to wait for a real budget before embarking without thinking too much.

For my part, I am in favor of start as soon as possible, even in beta.  It is better to have a smaller site and promote early . Then you are free to add new features. Current solutions are flexible enough for that but  it should still have a long-term vision and define all your goals from the beginning .

Hard drive life and referrer web marketer, right? And you? How to promote your website do you do?

Posted By Muhammad Asif9:16 AM

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